Modern Marketing a Marvel in Creative Work

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Creativity is something that is special and unique to each of us. For some of us, our creativity is more set, more structured, and for others it is a wild, flowing extension of ourselves. Some people are so creatively-tuned that they turn their creativity into a blooming career. There are so many careers that cater to the creative energy in all of us. When it comes to creative career paths, one that is often overlooked is marketing. It might seem to many like marketing is more of a structured-approach career path, but the entire basis of marketing today is set around creative license and bringing concepts and ideas to creative license for the masses to see and respond to. Creative work is something that we all aspire to in one way or another, but for those of us to turn it into a career, marketing is one of the most powerful ways we can harness our creativity and use it in a professional setting, to propel ourselves forward in our careers. In short, modern marketing is all about harnessing personal creativity to enhance professional reach and further exposure.

There are many different facets of marketing, as well. In many ways, photographers are marketers in their own right. Their work is a means of marketing images in an appealing way to clients, to audiences, and to companies around the world. Similarly, the same goes for videographers, artists, authors, musicians. The list goes on and on. The structure of modern society is that everything pivots and spins in a modem centred around marketing efforts. Everything anyone does is a direct action or response to some effort in marketing – even if not officially. We buy the clothes we see our friends and influencers we follow rocking. We listen to the bands that we find on Spotify. We read the books and watch the films our loved ones love. We buy the cars that companies promise are the most environmentally-inclusive vehicles on the roads. Quite literally, every motion in this modern world is driven by marketing in one way or another.

With this truth in mind, why not enjoy a career in marketing? Being in a career in marketing means that you are consistently working to achieve more ambitious goals, creative directions. But more than that, working marketing ensures that you have a release for all your creative ideas and expressions, while getting paid for it. And realistically, is there anything better in all the world than getting paid to do what you love? There isn’t. Freedom is something that we all crave in the deepest, darkest corners of our souls, and careers with creative cores are the very same professional pathways that bring out the creative energy and the freedom, in one neat little package. Never before has there been such an overwhelmingly positive nature towards these types of careers, and they are drawing in the masses more and more often, as everyone reaches for a career in the creative sector.

Businesses lean so heavily on creative marketing these days because that is the advertising and marketing strategy that modern consumers respond most positively to, and most consistently as well. Consumers run the world, and marketing is the way that businesses and individuals can reach their consumer bases with the most ease and velocity. There is no other branding strategy as concrete and broadly viable as creative marketing in all its forms. Creative marketing is the backbone of modern business success, but it is also one of the most overwhelmingly successful career paths for a creatively-inclined individual there is. Creative minds are the heart of our modern society and the subsequent expectations, and marketing is one of the most influential ways to turn creativity into a blooming career.

When it comes to being in touch with our creative side, for those who are more creatively-inclined than intellectually so, forging a career in marketing is one of the smartest professional moves they can possibly make. A career in marketing is something that is often overlooked when creative minds are considering their career options – until now. As the entire world practically revolves around marketing in all its forms, forging a career in marketing is a strong professional move that can – and often does – prove to be immensely valuable in the long run. There is a lot to be said about creative energy being utilised to bring exciting and unique ideas to the world, and that is the whole point of marketing. There is also a sense of freedom that is often difficult to match in other careers, because in marketing there is quite a lot of creative release that can flow relatively (if not wholly) freely. Modern marketing is often referred to as a marvel in creative work, and it is not at all difficult to understand exactly why. This is the new norm, and creative minds are driving this ideal.

Plant-based Diet Increasingly Pegged as Chosen Lifestyle of Future Generations

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For centuries, the human body has gotten much – if not all – of its protein and energy from meat consumption. While this diet and lifestyle has increasingly come under fire over the years, it is one that millions of people continue to live by it, citing it as the most healthy whole dietary approach. It is human nature to stick to what we know, and what we [seemingly] know is that, if we eat meat, we can get a significant amount of our daily necessary dietary input. To be fair, meat consumption does give us plenty of energy, protein, and iron (among other benefits), but the reality of how that meat is made available is both disturbing and unsustainable for the planet. Over recent years especially, we have become more aware than ever before about the impact that our dietary choices have not only on our own bodies, but on the environment and the planet. The up and coming generations are growing up in this world of increasingly self-aware ideologies, and if recent projections are anything to go by, the core of the lifestyle of the future is going to be the plant-based diet.

The shocking thing about so many people’s viewpoint on their diet’s impact on their whole health is that they are almost never (if at all) willing to admit that they do not necessarily have to eat meat at all. Simply put, the food system has been shattered by the millions of human beings that maintain unhealthy, unsustainable, and inhumane lifestyles – including their diets. We are so stubborn in the dietary choices that we are comfortable with that we are unwilling or unable to conceive of the mere idea that there could be a diet that gives us everything we need, without unnecessarily taking from other living beings on Earth. Think of it this way: there are roughly 300,000 edible plant species in the United States alone, and only three of them make up almost 60% of American calories (rice, wheat, and corn). It is entirely within our power to fix the way that we obtain our food, and doing so will not only benefit our individual bodies, but the global healthcare system.

From diabetes to obesity, eliminating meat and other common dietary means such as processed sugars and unhealthy fats will have an incredible effect on the healthcare system. The problem is that we do not exactly realise how unhealthy the staples in most modern kitchens are. In modern-day grocery stores, for example, most of the food that surrounds people is not necessarily good for the human body. Even as we browse through the aisles or walk into the shopping centre with a detailed shopping list, some of the foods that are “good for us” are not necessarily healthy. Avoiding meat and dairy can feel like an extreme step to a lot of people who are so used to having these things in their weekly – even daily – diet, but realistically it not only has a significant positive impact on the planet, but it is incredibly beneficial for our bodies as well.

The statistics of the current meat trade are distressing, to say the least. The meat trade is not only unsettling, but it is also unbelievably unsustainable. It takes eight times more land to produce one kilo of protein for meat, as it does for plants. Further, it takes four times as much water to do the same thing. The majority of the land in the US – and around the globe, for that matter – is begging to come to the realisation that, in order to have a more sustainable food system, there must be a stronger emphasis on plant-based diets. The enormous undertaking required to produce livestock is disgusting – providing just 18% of calories, the livestock needed to make up the meat trade takes up 83% of farmland. It is just not sustainable. So, that then begs the question: has it ever really been sustainable in the first place? How far back does the damage go? A whole article could explore that question.

But, in short, for centuries, human beings have obtained a lot of their protein and energy (among other dietary intake necessities) through the consumption of meat.

This is something that people have been – mostly – at peace with, but in the last twenty or so years the relatively small percentage of the human population that is more and more people are turning towards an herbal life and choosing greens on Grasscity over chemicals and today there seems to be more individuals practicing a holistic lifestyle, more than ever – and more of a drive to go plant-based than ever before. When it comes down to it, the shift is really due to the shift in mindset of the current generations. We are realising the impact of our dietary choices and our chosen lifestyles affect more than just us – they affect the environment and the planet. This increasingly common shift in mindset is causing a gravitational shift that, if current projections are anything to go by, is going to result in the lifestyle of the future being centred around plant-based diets. And really, is that really such a bad thing? Is it not more than our turn to instil positive impact for the planet?

Biometric Technology is Turning Privacy Law Upside-Down

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Laws relating to privacy in the United States have always been fairly simple and straightforward. The 4th amendment to the constitution limits unlawful search and seizure – the government isn’t allowed to send army personnel or police into your house to take your stuff (at least without a good reason). Laws against trespassing and theft prevent people from sneaking on to your property to stare into your windows, or climbing in through those windows to steal your personal journal and use it to blackmail you (also illegal) or sell the information to the highest bidder in the local market. Boundaries were easier in the past – where your property ended and where the public space began tended to be fairly obvious, and the expectation of privacy given up as a result of entering the public space was equally common-sense.

The era of the internet has, of course, changed everything. Nothing online could reasonably be considered “public space,” but even the most private of communications shared between two people occurs in a space belonging to or administered by a third party. How that information is used has been the subject of rigorous debate in recent years. At issue is whether or not the hosting company is entitled to use any of that information at all; if so to what degree, and even what kind of consent is required for them to do so. The lynchpin in the use of this information lies in the End User License Agreement (EULA, for short), a list of permissions written by the company and agreed to by the user. This is where the user will typically, without reading, agree to anything from selling their personal data to selling their soul.

Tenuous though its foundations may be, the agreement between a customer and a business is still fairly straightforward. However, biometrics, the science of determining identity via biological signatures like fingerprints, have begun to complicate these relationships significantly. Even implicit agreement is highly questionable when someone’s movements are being recorded as they walk down the street. It’s easy to see how the limits of even consensual data collection can be stretched, as well. 23andMe, a booming business that offers low-cost genetic testing, is building a more and more comprehensive portfolio of genetic data of millions of Americans, and they promise that they will be trustworthy custodians of such important information.

Returning to regular digital data for a moment, the government has been keen on pressuring companies like Apple and Google for access to cell phones and online accounts when investigating crimes, and there’s nothing to stop them from doing the same for genetic data. It may sound like a great idea, especially when considering the high volume of convicted criminals recently exonerated by new DNA evidence, but some are wondering – what if they use the information to target protesters?

There is now a firm relationship between companies like Facebook and 23andMe that collect and aggregate the data of their users for the purpose of monetization, and the public that use their services. However, EULAs are being constantly modified and implicit consent is being stretched to the point of absurdity. Imagine a real-life relationship like this: You and your spouse are living happily together, and sometimes you share a toothbrush or look through each others’ phones, but one day your partner begins collecting your blood and selling your text messages to Comcast. If this were the case, it would be time to get advice from a divorce attorney. And yet we allow companies to continue doing the same with relative impunity. One has to wonder why.

One reason could be that when used properly, biometrics are very safe and reliable. The same reason why fingerprints found on a gun or at a crime scene can be used to help convict someone can also be the thing that keeps your phone or laptop safe in the event that your password is compromised. This is all the more important because most people have terrible password security habits, making their passwords some combination of birthday, graduation date, and family names, but nobody can intentionally or unintentionally have bad biometric security. It can, in a way, save people from themselves. There can be unintentional wrinkles, however – when crossing the United States border, for instance, devices like laptops and cell phones locked with passwords are protected by the 4th amendment, whereas devices locked with biometric data are not.

In some places, privacy laws are beginning to catch up to with reality. Illinois has become famous for its fairly comprehensive biometric privacy laws, which companies – even the most unexpected ones – are, predictably, fighting against. Six Flags recently lost a court case in which it collected the fingerprints of a teenager, who was too young to legally consent. Six Flags lost their legal battle, meaning that Illinois’ law will stand for the immediate future. But technology will continue to change, and the public and legislators alike must be ready to adapt with the times.

Building Relationships in the Technological Age

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Relationships are a crucial part of our lives. People who are socially connected with family, friends and community live happy, healthy and long lives. Relationships include intimate relationships between the partners, parent-child and sibling relationships, and bonds forged between friends, colleagues and larger community. Human beings crave for intimacy and feel the need to love and be loved.

Life has changed dramatically in the past few decades. The world has become inter-connected and integrated due to the wide-spread use of mobiles, email and social media platforms. It is easier to connect with people from far and wide. Paradoxically, it has become difficult to enter into and sustain serious relationships as connecting digitally is not the same as being together in the real world. Emojis cannot replace an actual person who can help during the darkest hour and be a constant companion amid the upheavals of life. Personal relationships are essential for a long life as research suggests that people with strong social relationships are less prone to die prematurely. Similarly, commitment to a partner adds years to life. Strong relationships are a major determinant to good health.

How Technology is Transforming Relationships

Technology is redefining the meaning of relationships. It has changed the way in which we interact with others. Social media apps such as Facebook, Whatsapp, Snapchat and Skype facilitate connection and communication within a matter of seconds. This has opened the possibility of meeting new people, exchanging experiences on a daily basis and sharing things from our lives. We go to the extent of sharing intimate details of our lives online, blurring the boundaries between the private and public. Technology has enabled people who never met earlier to call themselves friends, rendering the distinction between connections, acquaintances and real friends nebulous. We have entered into a new era that has re-written the rules and practices that have guided the birth and sustenance of relationships down the ages.

Online Encounters

Internet dating and match-making websites have become a huge success in the recent past, especially among the 25-plus age group. These websites provide a platform to meet the right people and socialize in busy modern-day society from the comforts of the home and office environs. It needs emphasis that relationships would not mature into marriage until they transcend the virtual world into the real, and there are websites for cheap wedding dresses that would actualize the adage that marriages are made in heaven.

Abbreviated Word

Computers and social media have become a standard tool of communication. Abbreviations such as LOL and ROFL may express our delight and appreciation, but are no substitute for actually seeing people laugh and lift our spirits when we are low. Making things worse, such abbreviations have infiltrated into the offline world as people can have entire text conversations that look like a foreign language to the uninitiated. This has become a modern-day poem of sorts and is here to stay.

Death of Good Old Conversations

We do not talk with our loved ones anymore. Even if there is an interaction, it is limited to a quick text message rather than a heart-to-heart conversation over the phone. On the other hand, we spend a great deal of time putting social status updates to superficial followers. The ubiquitous presence and convenience of mobile phones create the illusion of being available at the touch of a button and this, in turn, imposes an immense pressure to be so.

Transition to the Impersonal

The most deplorable aspect of modern relationships is the manner in which we chat with the significant other. It is one thing to send a quick text message at work to check about the day and remind of an impending appointment, but texting a partner when they are just across the room seems to indicate that there is something amiss in the relationship.

Using Technology to Build Relationships

Facebook

Many deride Facebook as a distraction and blame it for snatching time away from valuable connections. But a Facebook message can also affirm others, make them feel better and bolster relationships as was done by handwritten notes in yester years.

Video Recording

Video recording is probably among the best ways of reaching out to others. Youtube and other services can send a personalized video greeting and connect with people in a humane manner. Video is a natural means of communication as people can watch the facial expressions, hear the voice inflections and view the surroundings. Being creative in connecting with people is the route to building strong and enduring relationships.

Video Conferencing

Believe it or not, videoconferencing tools such as Google Hangouts and Zoom can provide a boost to relationships. Video conferencing can help to connect with people in a frequent and cost-effective manner.

Smart Photography

Today’s smart phone technology has made photography a breeze and an awesome endeavor. Creative ways to capturing important people in one’s life through photos can add value to others and zest to moribund relationships.

To conclude, technology is an amazing tool that has shrunk the world and brought us closer together. Technology should not be used to push us apart and tide over the uncomfortable fact of face-to-face confrontation as the internet and other electronic media transmit emotions poorly. Technology should, rather, build relationships and herald much-need transparency in communication. Supplementing tech-driven interactions with an in-person approach can shape and bolster relationships in the technological world of today.