Modern marketing a marvel in creative work


Creativity is something that is special and unique to each of us. For some of us, our creativity is more set, more structured, and for others it is a wild, flowing extension of ourselves. Some people are so creatively-tuned that they turn their creativity into a blooming career. There are so many careers that cater to the creative energy in all of us. When it comes to creative career paths, one that is often overlooked is marketing. It might seem to many like marketing is more of a structured-approach career path, but the entire basis of marketing today is set around creative license and bringing concepts and ideas to creative license for the masses to see and respond to. Creative work is something that we all aspire to in one way or another, but for those of us to turn it into a career, marketing is one of the most powerful ways we can harness our creativity and use it in a professional setting, to propel ourselves forward in our careers. In short, modern marketing is all about harnessing personal creativity to enhance professional reach and further exposure.

There are many different facets of marketing, as well. In many ways, photographers are marketers in their own right. Their work is a means of marketing images in an appealing way to clients, to audiences, and to companies around the world. Similarly, the same goes for videographers, artists, authors, musicians. The list goes on and on. The structure of modern society is that everything pivots and spins in a modem centred around marketing efforts. Everything anyone does is a direct action or response to some effort in marketing – even if not officially. We buy the clothes we see our friends and influencers we follow rocking. We listen to the bands that we find on Spotify. We read the books and watch the films our loved ones love. We buy the cars that companies promise are the most environmentally-inclusive vehicles on the roads. Quite literally, every motion in this modern world is driven by marketing in one way or another.

With this truth in mind, why not enjoy a career in marketing? Being in a career in marketing means that you are consistently working to achieve more ambitious goals, creative directions. But more than that, working marketing ensures that you have a release for all your creative ideas and expressions, while getting paid for it. And realistically, is there anything better in all the world than getting paid to do what you love? There isn’t. Freedom is something that we all crave in the deepest, darkest corners of our souls, and careers with creative cores are the very same professional pathways that bring out the creative energy and the freedom, in one neat little package. Never before has there been such an overwhelmingly positive nature towards these types of careers, and they are drawing in the masses more and more often, as everyone reaches for a career in the creative sector.

Businesses lean so heavily on creative marketing these days because that is the advertising and marketing strategy that modern consumers respond most positively to, and most consistently as well. Consumers run the world, and marketing is the way that businesses and individuals can reach their consumer bases with the most ease and velocity. There is no other branding strategy as concrete and broadly viable as creative marketing in all its forms. Creative marketing is the backbone of modern business success, but it is also one of the most overwhelmingly successful career paths for a creatively-inclined individual there is. Creative minds are the heart of our modern society and the subsequent expectations, and marketing is one of the most influential ways to turn creativity into a blooming career.

When it comes to being in touch with our creative side, for those who are more creatively-inclined than intellectually so, forging a career in marketing is one of the smartest professional moves they can possibly make. A career in marketing is something that is often overlooked when creative minds are considering their career options – until now. As the entire world practically revolves around marketing in all its forms, forging a career in marketing is a strong professional move that can – and often does – prove to be immensely valuable in the long run. There is a lot to be said about creative energy being utilised to bring exciting and unique ideas to the world, and that is the whole point of marketing. There is also a sense of freedom that is often difficult to match in other careers, because in marketing there is quite a lot of creative release that can flow relatively (if not wholly) freely. Modern marketing is often referred to as a marvel in creative work, and it is not at all difficult to understand exactly why. This is the new norm, and creative minds are driving this ideal.

Plant-based diet increasingly pegged as chosen lifestyle of future generations


For centuries, the human body has gotten much – if not all – of its protein and energy from meat consumption. While this diet and lifestyle has increasingly come under fire over the years, it is one that millions of people continue to live by it, citing it as the most healthy whole dietary approach. It is human nature to stick to what we know, and what we [seemingly] know is that, if we eat meat, we can get a significant amount of our daily necessary dietary input. To be fair, meat consumption does give us plenty of energy, protein, and iron (among other benefits), but the reality of how that meat is made available is both disturbing and unsustainable for the planet. Over recent years especially, we have become more aware than ever before about the impact that our dietary choices have not only on our own bodies, but on the environment and the planet. The up and coming generations are growing up in this world of increasingly self-aware ideologies, and if recent projections are anything to go by, the core of the lifestyle of the future is going to be the plant-based diet.

The shocking thing about so many people’s viewpoint on their diet’s impact on their whole health is that they are almost never (if at all) willing to admit that they do not necessarily have to eat meat at all. Simply put, the food system has been shattered by the millions of human beings that maintain unhealthy, unsustainable, and inhumane lifestyles – including their diets. We are so stubborn in the dietary choices that we are comfortable with that we are unwilling or unable to conceive of the mere idea that there could be a diet that gives us everything we need, without unnecessarily taking from other living beings on Earth. Think of it this way: there are roughly 300,000 edible plant species in the United States alone, and only three of them make up almost 60% of American calories (rice, wheat, and corn). It is entirely within our power to fix the way that we obtain our food, and doing so will not only benefit our individual bodies, but the global healthcare system.

From diabetes to obesity, eliminating meat and other common dietary means such as processed sugars and unhealthy fats will have an incredible effect on the healthcare system. The problem is that we do not exactly realise how unhealthy the staples in most modern kitchens are. In modern-day grocery stores, for example, most of the food that surrounds people is not necessarily good for the human body. Even as we browse through the aisles or walk into the shopping centre with a detailed shopping list, some of the foods that are “good for us” are not necessarily healthy. Avoiding meat and dairy can feel like an extreme step to a lot of people who are so used to having these things in their weekly – even daily – diet, but realistically it not only has a significant positive impact on the planet, but it is incredibly beneficial for our bodies as well.

The statistics of the current meat trade are distressing, to say the least. The meat trade is not only unsettling, but it is also unbelievably unsustainable. It takes eight times more land to produce one kilo of protein for meat, as it does for plants. Further, it takes four times as much water to do the same thing. The majority of the land in the US – and around the globe, for that matter – is begging to come to the realisation that, in order to have a more sustainable food system, there must be a stronger emphasis on plant-based diets. The enormous undertaking required to produce livestock is disgusting – providing just 18% of calories, the livestock needed to make up the meat trade takes up 83% of farmland. It is just not sustainable. So, that then begs the question: has it ever really been sustainable in the first place? How far back does the damage go? A whole article could explore that question.

But, in short, for centuries, human beings have obtained a lot of their protein and energy (among other dietary intake necessities) through the consumption of meat.

This is something that people have been – mostly – at peace with, but in the last twenty or so years the relatively small percentage of the human population that is more and more people are turning towards an herbal life and choosing greens on Grasscity over chemicals and today there seems to be more individuals practicing a holistic lifestyle, more than ever – and more of a drive to go plant-based than ever before. When it comes down to it, the shift is really due to the shift in mindset of the current generations. We are realising the impact of our dietary choices and our chosen lifestyles affect more than just us – they affect the environment and the planet. This increasingly common shift in mindset is causing a gravitational shift that, if current projections are anything to go by, is going to result in the lifestyle of the future being centred around plant-based diets. And really, is that really such a bad thing? Is it not more than our turn to instil positive impact for the planet?

Speeding laws around the globe do little to persuade drivers to drive safe


In the world of law, there is perhaps no other facet that has as strong an impact, or exists as a daily constant, as that of auto law. We have become so used to having instantaneous vehicular transportation at our fingertips that we now take it for granted, in every sense of the word. Not only do we find ourselves in a state of discomfort and shock when our vehicles suddenly are unavailable to us (for whatever reason), but we also tend to bend, or even entirely break, auto laws when we are in control on the roads. This is an ongoing issue that is prevalent around the world. It is not an issue that is unique to a specific country or region. And it is an issue that is becoming worse and worse as time goes on. This is especially true of speeding laws. Regardless of which country someone lives in, speeding laws are obviously put in place to ensure the most secure sense and reality of safety possible. When we speed on the roads, we take our safety, and that of those immediately surrounding us, into our own hands. And this is where trouble often brews chaos.

Day in and day out, drivers speed in traffic, and whether it is intentional or an honest mistake rarely (if ever) matters in the eyes of the law. The reality, the fact of the matter, is that laws are put in place for a very good reason. And the auto laws (not unlike speeding laws around the world) are enforced to ensure the maximum level of safety that is feasible for all on the roads and surrounding the areas that automotive traffic frequents. Speeding laws are essentially a set of enforced defence mechanisms, aimed at providing property and, above all, life with the utmost protect possible. It’s a worthy cause (if not one of the worthiest there is), and it is one of the branches of law that makes undeniable sense. And yet, it is one of the branches of law that is broken most often, and most severely. And here’s the thing. Nobody ever speeds with the malicious intend to kill a person. Nobody wants to speed to cause property damage. But when you take the enforced speed limits into account, and then blatantly ignore the, both these savage realities occur – sometimes in overwhelming fronts.

Let’s look at the specified impact that speeding has had, and continues to have, on people and places. In the United States alone, there was over $90 million in traffic violation fixed penalty notices last year. This is a staggering and yet equally sobering financial deficit, and it is one that has been proven to surge consistently year after year. Despite speeding laws and punishments becoming stricter and more severe over the years, we continue to see these incidents playing out in front of us, around us, or on the latest news reports. Speeding quite literally kills, and it is mind boggling that for some people the possibility is not enough for them to slow down. It is especially frustrating when you take into consideration the fact that nobody is being asked to drive well below the legal speed limit, having to grind along like they are sitting in peak hour traffic, little by little. All the law asks for and requires is that people drive responsibly and to the conditions. That’s it. It really is not a difficult concept to grasp. When will enough prove to be enough?

Recipients of speeding fines and other legal repercussions of activities on the roads can always call in legal representation in the form of motor vehicle lawyers to represent them if they feel their speeding fines and subsequent punishments are not in line with their offence, their circumstances at the time of the offence, or the surrounding environment where the offence allegedly took place. And people are encouraged to seek that legal representation if they feel it necessary. However, at the end of the day, there are strict speeding laws in place for the best reason there is, and unless you have the strongest reason in the world to have been speeding (and even then, it is probably not enough), be prepared to pay the piper. Taking accountability for one’s actions involves being willing to fess up and pay up when you are in the wrong. Anything less is, quite honestly, pathetic. Automotive laws are the most constantly enforced and ever-present set of laws in the world. While different countries operate with their own set of automotive laws, it is a constant struggle to reign in citizens always and ensure the utmost safety on their roads.

One of the most consistently presented auto laws that is tested is the speeding laws. This is a constant source of unrest not only for the legal systems that enforce these laws, but for the people who are impacted by the breaking of these auto speeding laws. Laws are put in place for a reason, and when they are tested time and again, always seemingly growing worse, there is something overwhelmingly devastating about that reality. Too often people go a “few kilometres” over the limit, justifying their actions by telling themselves that there aren’t many people around, a little more speed surely can’t do much damage, they haven’t seen speed cameras positioned in the area they are zipping through. The list of excuses is endless, but the statistics are louder than those excuses. Death tolls around the world continue to rise, with too many incidents being the result of speed. The law is not a joke; it is a defence mechanism, a system of rules put in place to protect.

Acupuncture, Massages and Alternative Options for Weight Loss


The way we typically approach weight loss is flawed. The focus is primarily on changing your diet and incorporating exercise. Although this is important, it does not address the root cause for why we overeat. It’s all a temporary solution, not one with long lasting effects. In fact, many people who lose weight go back to the same eating habits once they reach their goal. Unfortunately, some go on to gain even more weight than they lost. This cycle is taxing on the body and also psychologically. There are some other options that address the behavioral component of why we overeat.

It’s important to answer the question of why you struggle with your weight. Do you eat when you are bored, stressed, when you are not feeling good about yourself, it is an escape? Do you associate food with love? Were you told as a child to eat everything on your plate?  If you have tried traditional methods with limited success it might be time to consider alternatives.


Meditation is a healthier way to deal with the stress that comes along with life challenges. When we are upset, sometimes we reach for food to comfort us. We wouldn’t characterize most of those “comfort food” choices as healthy. Meditation helps you to breathe, redirect that energy and calms the body and mind. It can help with resisting the temptation of food. It’s a highly effective alternative to releasing that stress. French research during a public health study showed meditation helped cut the risk of obesity by 50% when practiced regularly. Whether it’s for 15 minutes or longer, there are apps available to use on your own, you can take classes, or you can learn about a number of different options for meditation within the privacy of your home.

Hypnotherapy for Weight Loss

Hypnosis can be an effective option in meeting your weight loss goals. Hypnosis focuses on identifying the root cause of why we overeat. It works at the subconscious level to address the negative thought processes that leads to overeating. It helps determine what triggers your overeating and focuses on replacing those habits with more positive behaviors. Once you determine the root cause, the hypnotherapist can reframe how your mind interprets it and provide suggestions which you are more susceptible to while under hypnosis. It’s remarkable to change the way you have looked at food your whole life.

Diet and exercise don’t address your relationship with food and what triggers you. After struggling with weight for 2 years after giving birth, one of my clients lost 32 lbs. in 10 weeks through hypnosis. Another one of my clients stated “It was completely not what I expected, I was fully awake. By my 2nd session, I haven’t touched anything that would harm my body. I started to exercise. I stopped caring about if anyone was judging me anymore. I’m very comfortable with myself.”

Another client talking about his experience with hypnosis stated “I tried many things with some success and ultimate failure. I was hoping for lasting results. I get into a deep relaxed clear-headed state. The hypnosis through you alleviated all these strong urges I had. I was very obsessed with food. Now I eat sensible bites, I don’t have to have food to socialize. We hosted Thanksgiving at my house this year. Believe it or not, I did not touch carbs, it was not a desire. I was thrilled. As of today, I lost 52 lbs. in 5 months.”


Although acupuncture alone is not a solution for weight loss, it can complement another weight loss method to help you stay balanced. Acupuncture has been part of Chinese medicine for a very long time. There has been some success in strategically placing tiny needles in areas that help with reducing cravings and control hunger.

Lymphatic System Massage Techniques

A lymphatic drainage massage uses a machine that focuses on the lymphatic system to help eliminate waste, enhance circulation and breaks down fat within the body. The thinking is that these lymphatic system massages may in conjunction with diet and exercise help facilitate and speed up the process.

So many people struggle with their weight. There are many different diet plans out there; it’s difficult to determine what will work. Some people try different diets their entire life with limited success. There are alternative methods that are becoming more popular. Hypnosis has become more mainstream for people that are looking to address the emotional and behavioral components associated with their weight problem. It’s important that whatever method you choose, it helps you get to the root cause of the problem. This helps you can break these unhealthy habits. Making lifestyle changes that refocus our energy with ongoing healthier life choices is key to losing weight and maintaining a healthy weight going forward.

Web development becomes central business strategy


We are in the midst of what will one day come to be known as the humble beginnings of the digital age. Positively immersed in and surrounded by technological progression on all sides, this is the most reliant we have ever been on innovations of our own creation. We have designed the world we currently live in to be so enticing, so convenient, that we seldom care to imagine a world where we backtrack, where all of this does not exist. It simply is not of interest to us. And why should it be? We have successfully progressed to a point where we live a life that is convenient and enjoyable beyond all expectations. This is the dream, and we are living it. Technological innovation surrounds us, and we love it. We thrive on it, even relying on it. Even (especially) businesses have fundamentally changed in the face of technological innovation. Consider the introduction and further advancement and ongoing expansion of the internet, for example.

The worldwide web is arguably one of the most prolific digital innovations in history (if not the most innovative of them all), and business is just one of the many facets of everyday life that is being fundamentally changed in its wake. Today we live in a world where online presence is more heavily invested in and valued than even some of the most traditional means and models we used to live by. It is a fact that the seemingly common website is fast becoming a key component to successful business in this digital age and going into the future. Why? Because the website is the digital age’s take on advertising and marketing in vivid motion, and without it there is little to no possible growth for the business in question. Before the internet, businesses operated largely (if not wholly) on strictly local terms. The introduction of the internet brought with it the start of online business, and then everything positively exploded.

Suddenly, businesses were given a global platform of exposure, and they took off running with it. Not unlike every other aspect of modern life, every facet of successful business has taken on a new lease of life through technological advancement and rapid digitalisation. Web development is the modern business’ way of stepping into the spotlight in front of a worldwide audience, and proving to that audience exactly how and why it is worth the attention, the investment, the trust. Audiences decide which websites (i.e. which businesses) they want to invest their time, energy, and money into supporting and being loyal to. And so, with this in mind, how a business presents itself online is of the utmost importance. The website is the business’ portal to the world, and it is through web development that the website comes to life and draws in the masses.

Not everyone has the experience and the flair to create the perfect website, and that is okay. These days, a professional company that specialises in web development and design agency is worth its weight in gold, and it can prove to be immeasurably valuable to those that invest in its expertise and time management. Good web development is about keeping it simple and effective, and drawing in the right audience through careful and smart use of web development and web design strategies (think mobile-ready design, live video, content marketing, or graphic design elements, to name a few strong examples). The difference between a successful website and a struggling website is knowing how to handle the online landscape and angle it towards the audience the business ultimately wants to draw in. That’s it. Everything else is relative. It is the web development and design that everything hinges on and ultimately creates the success story from.

The technological innovations that have led to the digital age we are currently navigating our way through have been nothing short of life-changing. In every sense of the term, technology and digitalisation have revolutionised the business world (and the whole world in general) as we know it. Thanks to technological prowess and innovation, we exist in a world that is more comfortable, familiar, and efficient than many of us ever dared to dream, to hope for. Further, businesses are flourishing and thriving more than ever in this new world. At the forefront of that revolution has been technological progresses like the internet, and from the internet has been born web development and website design. Now, we sit here on the edge of what is going to be the digital age in full-blown motion, and the business world is eager and excited to see what happens next with its innovations, particularly its innovations in web development and design. The only certainty? That it is going to be a wild ride into this next stage – and web development is going to be the driving force behind the next iteration.

Biometric Technology is Turning Privacy Law Upside-Down


Laws relating to privacy in the United States have always been fairly simple and straightforward. The 4th amendment to the constitution limits unlawful search and seizure – the government isn’t allowed to send army personnel or police into your house to take your stuff (at least without a good reason). Laws against trespassing and theft prevent people from sneaking on to your property to stare into your windows, or climbing in through those windows to steal your personal journal and use it to blackmail you (also illegal) or sell the information to the highest bidder in the local market. Boundaries were easier in the past – where your property ended and where the public space began tended to be fairly obvious, and the expectation of privacy given up as a result of entering the public space was equally common-sense.

The era of the internet has, of course, changed everything. Nothing online could reasonably be considered “public space,” but even the most private of communications shared between two people occurs in a space belonging to or administered by a third party. How that information is used has been the subject of rigorous debate in recent years. At issue is whether or not the hosting company is entitled to use any of that information at all; if so to what degree, and even what kind of consent is required for them to do so. The lynchpin in the use of this information lies in the End User License Agreement (EULA, for short), a list of permissions written by the company and agreed to by the user. This is where the user will typically, without reading, agree to anything from selling their personal data to selling their soul.

Tenuous though its foundations may be, the agreement between a customer and a business is still fairly straightforward. However, biometrics, the science of determining identity via biological signatures like fingerprints, have begun to complicate these relationships significantly. Even implicit agreement is highly questionable when someone’s movements are being recorded as they walk down the street. It’s easy to see how the limits of even consensual data collection can be stretched, as well. 23andMe, a booming business that offers low-cost genetic testing, is building a more and more comprehensive portfolio of genetic data of millions of Americans, and they promise that they will be trustworthy custodians of such important information.

Returning to regular digital data for a moment, the government has been keen on pressuring companies like Apple and Google for access to cell phones and online accounts when investigating crimes, and there’s nothing to stop them from doing the same for genetic data. It may sound like a great idea, especially when considering the high volume of convicted criminals recently exonerated by new DNA evidence, but some are wondering – what if they use the information to target protesters?

There is now a firm relationship between companies like Facebook and 23andMe that collect and aggregate the data of their users for the purpose of monetization, and the public that use their services. However, EULAs are being constantly modified and implicit consent is being stretched to the point of absurdity. Imagine a real-life relationship like this: You and your spouse are living happily together, and sometimes you share a toothbrush or look through each others’ phones, but one day your partner begins collecting your blood and selling your text messages to Comcast. If this were the case, it would be time to get advice from a divorce attorney. And yet we allow companies to continue doing the same with relative impunity. One has to wonder why.

One reason could be that when used properly, biometrics are very safe and reliable. The same reason why fingerprints found on a gun or at a crime scene can be used to help convict someone can also be the thing that keeps your phone or laptop safe in the event that your password is compromised. This is all the more important because most people have terrible password security habits, making their passwords some combination of birthday, graduation date, and family names, but nobody can intentionally or unintentionally have bad biometric security. It can, in a way, save people from themselves. There can be unintentional wrinkles, however – when crossing the United States border, for instance, devices like laptops and cell phones locked with passwords are protected by the 4th amendment, whereas devices locked with biometric data are not.

In some places, privacy laws are beginning to catch up to with reality. Illinois has become famous for its fairly comprehensive biometric privacy laws, which companies – even the most unexpected ones – are, predictably, fighting against. Six Flags recently lost a court case in which it collected the fingerprints of a teenager, who was too young to legally consent. Six Flags lost their legal battle, meaning that Illinois’ law will stand for the immediate future. But technology will continue to change, and the public and legislators alike must be ready to adapt with the times.

Building Relationships in the Technological Age


Relationships are a crucial part of our lives. People who are socially connected with family, friends and community live happy, healthy and long lives. Relationships include intimate relationships between the partners, parent-child and sibling relationships, and bonds forged between friends, colleagues and larger community. Human beings crave for intimacy and feel the need to love and be loved.

Life has changed dramatically in the past few decades. The world has become inter-connected and integrated due to the wide-spread use of mobiles, email and social media platforms. It is easier to connect with people from far and wide. Paradoxically, it has become difficult to enter into and sustain serious relationships as connecting digitally is not the same as being together in the real world. Emojis cannot replace an actual person who can help during the darkest hour and be a constant companion amid the upheavals of life. Personal relationships are essential for a long life as research suggests that people with strong social relationships are less prone to die prematurely. Similarly, commitment to a partner adds years to life. Strong relationships are a major determinant to good health.

How Technology is Transforming Relationships

Technology is redefining the meaning of relationships. It has changed the way in which we interact with others. Social media apps such as Facebook, Whatsapp, Snapchat and Skype facilitate connection and communication within a matter of seconds. This has opened the possibility of meeting new people, exchanging experiences on a daily basis and sharing things from our lives. We go to the extent of sharing intimate details of our lives online, blurring the boundaries between the private and public. Technology has enabled people who never met earlier to call themselves friends, rendering the distinction between connections, acquaintances and real friends nebulous. We have entered into a new era that has re-written the rules and practices that have guided the birth and sustenance of relationships down the ages.

Online Encounters

Internet dating and match-making websites have become a huge success in the recent past, especially among the 25-plus age group. These websites provide a platform to meet the right people and socialize in busy modern-day society from the comforts of the home and office environs. It needs emphasis that relationships would not mature into marriage until they transcend the virtual world into the real, and there are websites for cheap wedding dresses that would actualize the adage that marriages are made in heaven.

Abbreviated Word

Computers and social media have become a standard tool of communication. Abbreviations such as LOL and ROFL may express our delight and appreciation, but are no substitute for actually seeing people laugh and lift our spirits when we are low. Making things worse, such abbreviations have infiltrated into the offline world as people can have entire text conversations that look like a foreign language to the uninitiated. This has become a modern-day poem of sorts and is here to stay.

Death of Good Old Conversations

We do not talk with our loved ones anymore. Even if there is an interaction, it is limited to a quick text message rather than a heart-to-heart conversation over the phone. On the other hand, we spend a great deal of time putting social status updates to superficial followers. The ubiquitous presence and convenience of mobile phones create the illusion of being available at the touch of a button and this, in turn, imposes an immense pressure to be so.

Transition to the Impersonal

The most deplorable aspect of modern relationships is the manner in which we chat with the significant other. It is one thing to send a quick text message at work to check about the day and remind of an impending appointment, but texting a partner when they are just across the room seems to indicate that there is something amiss in the relationship.

Using Technology to Build Relationships


Many deride Facebook as a distraction and blame it for snatching time away from valuable connections. But a Facebook message can also affirm others, make them feel better and bolster relationships as was done by handwritten notes in yester years.

Video Recording

Video recording is probably among the best ways of reaching out to others. Youtube and other services can send a personalized video greeting and connect with people in a humane manner. Video is a natural means of communication as people can watch the facial expressions, hear the voice inflections and view the surroundings. Being creative in connecting with people is the route to building strong and enduring relationships.

Video Conferencing

Believe it or not, videoconferencing tools such as Google Hangouts and Zoom can provide a boost to relationships. Video conferencing can help to connect with people in a frequent and cost-effective manner.

Smart Photography

Today’s smart phone technology has made photography a breeze and an awesome endeavor. Creative ways to capturing important people in one’s life through photos can add value to others and zest to moribund relationships.

To conclude, technology is an amazing tool that has shrunk the world and brought us closer together. Technology should not be used to push us apart and tide over the uncomfortable fact of face-to-face confrontation as the internet and other electronic media transmit emotions poorly. Technology should, rather, build relationships and herald much-need transparency in communication. Supplementing tech-driven interactions with an in-person approach can shape and bolster relationships in the technological world of today.


It takes a village – Running (and maintaining) a tech startup


Getting a startup of any kind off the ground is never easy, but being the mind behind a tech startup is a whole different ball game. If the industry is complex, the intricacies are even more so. To get a tech startup off the ground and running, there are all the obvious processes, like payments and business licenses and borrowing money from reputable money lenders. But to run a tech startup, entrepreneurs and established business leaders alike must think ahead and think of many moving parts all at the one time. A startup that is centered around technology is focused on matters that are far more intricately woven than that of, say, a clothing store. For retail businesses, a lot of the systems and processes in place have been designed and built already – all one must do is personalize or cater them towards their specific business model. But when it comes to a technology business, a lot of the technical work is forged by them in the process of figuring out their business model. There are countless considerations – will your users come via desktop devices or their phone? How will you raise money? How will you test if your product or service is in demand without spending the time and resources to build it? It is a tricky tightrope to walk, but it is one that continues to become more popular as technology as an industry continues to carve a more deeply-ingrained path into the future of the world.

Technology has been widely praised as being the hallmark for success and innovation going into the future. With the industry being such a hot commodity, it is not at all surprising that countless tech startups are coming out of the woodwork, vying for a spot in the industry’s hall of fame. Technology is hailed as being one of the most profound successes of human advancement. Through technology, we have been given light, global connectivity, and a chance to bring Earth back from the brink of the devastation our species single handedly caused. Tech startups are the lifeblood of the industry, pushing against the boundaries and aiming at new heights every other day. But running a tech startup is hard work, and there is no sense in denying this. Instead of denying it, what we can do is strive for a stronger understanding of what it takes to keep these startups flourishing – after all, if they are the lifeblood now, they will surely be the innovators and movements that keep the planet running smoothly in the future.

The key to ensuring the ongoing longevity and ultimate success of a tech startup is forward thinking. Instability will be the heart of the tech startup for months, maybe even years, before it evens out and begins to form the structure of an established business model. Sacrifices are made far more often and to a far greater magnitude when one is trying to get a tech startup off the ground. Investor meetings carry far more weight when what you need investment in is the technology that has the potential to gratify the entire future. Sacrifice is inevitable when running a startup, but taking steps to minimise the sacrifices being made can make all the difference in the world.

Forward thinking comes in many forms. Sometimes it means hiring others to take care of the aspects of the business that you know need work, but that you do not have either the time nor the proficiency to deal with accurately and responsibly. And sometimes it means having the forethought to hire not just for the now, but for the future – even if that means taking longer to recruit the right people for the jobs. Hiring members of the team that can work both as part of a team and as capable individuals, as well as part of a tech startup and an established empire.

The technology industry has been on the up and up for years now, building more momentum as time goes on and reaping the benefits of it at the same time. While it is obvious that the technology industry has made leaps and bounds of profound measures since its inception, the reality is that the potential for impact is far greater than we can possibly imagine. For every successful tech startup, there are five that crashed and burned within their first year into production. And most (if not all) of them have failed – at least in part – due to their blatant disregard for forward thinking. Having a plan for the future only works if you have a structure in place to see you into that future – it is not about the destination, but rather the journey, as they say.

Technology is one of the most intricate, tricky industries to have a strong grasp on. For a lot of business owners, the ins and outs of technologies are too difficult to understand easily, and so they simply stop trying to understand them, instead choosing to pay for others to take care of those aspects for them. Forward-thinking is vital to tech startups if they want to continue on beyond their first year of inception and well into the future. With so much potential in the palms of the hands of entrepreneurs that want to change the world, taking that potential and spinning it into gold, turning tech startups into global empires that change the world is the ultimate end game.