The revolution of the food & beverage business

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The food and beverage industry has always had a prominent presence. Every living being needs to eat, and our consumption as a species has the most impact worldwide. Even as one of the world’s most integral industries, the food and beverage industry is one that has been through its fair share transitory eras. Over the years, the one steady shift has been the rise of experience-driven decisions – including our food. Food has always been an experience of sorts. Simply getting the groceries is an experience, for example. The shift, however, has come in the form of the importance that is increasingly being placed on the experiences that are associated with food. Rather than collecting material things, today’s society is now hyper-focused on collecting experiences. The food and beverages industry has not only noticed this gravitational shift, but it has been one of the pioneering industries in helping the focus to grow. From finally getting to eat at that fine dining restaurant you have been waiting to try, to travelling abroad and trying the street food, eating is all about the experience these days.

Evolution is a natural progression of all ongoing concepts, events, lives, and industries. The food and beverage business, for example, has always been driven to deliver food to consumers. The key shift in the industry lies in the importance being placed on providing more than just the food to consumers, but the experience as well. Consumers used to be driven by material wealth, but these days the modern consumer wants an experience they can enjoy. Food has historically been considered an experience on holidays, special occasions, and with family and friends. But the industry has noted that consumers want every meal to be an experience, and they have taken the hint and begun to produce a culinary experience that diners relish in.

Fine dining restaurants pride themselves on delivering food of the best quality in luxury surrounds. Cafes these days serve vegan and gluten-free food to cater to people with dietary requirements. Everywhere you look, food is now being treated as an experience – and that is how it should be. Not a single industry can survive without the support and supply of its consumers, and the food and beverage business is no different – from growing and purchasing the food, to using the ingredients to forge meals that will remembered long after diners’ stomachs are full.

From the way that consumers grocery shop to the way that food and beverage-focused businesses source their ingredients, the food industry is undeniably experiencing a resurgence in experience-focused business methods and models. One shining example of this is the recent ban of single use plastic bags in grocery stores throughout Australia. While grocery shopping is merely the collection of our food, consumers have made the conscious decision more and more often lately to call for the plastic bags that groceries have historically been packed into, to be banned. Single use plastic is harmful for animals that may choke on it, and the environment as well. Consumers began to make the conscious decision to shop at supermarkets that did not offer the single use plastics, and the supermarkets noticed and soon a ban had been carried out – and is still under effect – that saw consumers having to bring their own reusable grocery bags to stock their groceries into.

Just a single example of how the food and beverage industry has shifted to provide consumers with the types of experiences they want to have, the plastic bag grocery store ban is a mere taste of the importance of catering the experience with food to the consumers’ specifications. Failure to do so poses significant risk in this day and age. As consumers place more focus on what they eat, where their food comes from, and how their food gets to them, the food and beverages industry move towards a more adaptive consumer experience is one that has effectively given them a leg up. The interest in food has increased tenfold over the years, with a specific spike over the last few years in relation to consumers beginning to realise that their key focus should be not on the material things, but the experiences that carry them from one point in their life on to the next.

The food and beverages industry is one that has been through many great evolutions in its time. As the societal pull from material collections to experiences continued to take hold, industries around the world not only took notice, but took heed of the shift in consumer focus. Today, the food and beverages industry has a centralised focus on creating a seamless, extraordinary experience for its consumers. Each section of the industry does this in their own way, but the goal is always the same: to use food to sharpen fond memories into incredible moments. The food and beverages business is knee deep in its greatest evolution thus far, and it is interesting to note that its current era is derived from the core of what food is supposed to be about: the experience.

Millennials are causing a shift to the travel industry

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The first thing to note is that Millennials are wildly different from any of the other generations. They want to live in the moment and experience life even more than any other generation we have seen. With tech evolving with Millennials aging, we are sure to see changes only continue in the travel industry.

The first change that is becoming increasingly apparent is how travel companies and locations market themselves. It is all about social media influencers and marketing. Millennials spend more time on social media than prior generations, so this is the smartest way to reach this audience.

This trend is going as far as giving influencers free trips to Bali in exchange for posts on Instagram or Twitter. This is a recent attempt to increase tourism to Indonesia and it seems to be definitely glamorizing the vacation spot. It at least is getting in the minds of Millennials. It definitely is putting Bali, Indonesia on their radar as a potential vacation spot.

These influencers are taking over the marketing field in the realm of travel. They can get the most promised views by just posting a photo. This is creating an emergence of agencies that specialize in pairing influencers with brands that align with their vision.

Millennials also need more to grab their attention, which can largely be attributed to the content overload that they are experiencing. They want flashy, aesthetically pleasing companies to show them an ad that they want to act on.

Millennials are wanting more and more to have experiences unique to them and nobody else. This means locations that may not have been a vacation hot spot prior to 2018 have the chance to shine. There are more people traveling to third world countries and locations that allow them to experience something different from the typical resort location.

This means that different places around the world have the chance to take advantage of this generation that just wants to see and experience the world. There is no cap on the amount of the world that most Millennials want to travel.

There is an increase in the desire for extended travel. This means, more travel visas. Good thing you can go through an esta application with great ease. There are multiple companies taking advantage of this generation wanting to travel as soon as possible and for as long as possible. Companies are looking to automate the travel visa process and other aspects that the travel industry could accelerate.

A travel visa is needed for multiple countries. There are many regulations that depend on what country you are from, how long you are going to be traveling for etc. Make sure that you are looking into the ease of this process if you are looking to market to Millennials or travel to another country yourself.

Airlines aren’t competing even for safety in 2018. There are airlines like Spirit that get business solely based on how cheap their flights are. Younger Millennials don’t care about the perks of flying that come with nice airlines. They want to get from point A to point B for a fraction of the normal cost.

There are sites that aggregate the cheapest cost as well. Algorithms online are getting smarter and calling out the cheapest dates and places to travel to. Ultimately this will hopefully make traveling cheaper and cheaper as the years progress.

Airlines are becoming more driven to competing with these cheap airlines by ramping up their marketing game or adding travel bonus points etc. We will continue to see this industry constantly changing.

The hotel and hostel industry is seriously in a huge grey area right now because of the success of Airbnb. This is putting hotels into shock as the emergence of hostel-style vacationing emerges in other countries even more so than it had in the past. There are also cheaper options with Airbnb emerging and leaving travelers with a choice of where to stay. Hotels are too expensive for young travelers unless they are in a large group. Because many Millennials are traveling alone, hotels aren’t even an option due to the expense.

This is a current change in the industry that we can see continuing to evolve. Will hotels step up their amenity game? Or will they lower the prices? It cannot be determined as of now due to the constant flux of travel trends.

One thing can be said for certain—Millennials are shifting the travel industry for the better in many ways. The demand is definitely higher and constantly changing. Travel industry companies should take advantage of this increase in desire for cheap and unique travel.

Technology shaking up the education sector

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If you sat any one person down and asked them to think of an active industry today that has not been affected by technological advancement in one way or another, you would be hard-pressed to find anyone that would give you a confident response, other than “none”. The world that we live in now is such a complex one, and it has gone through so much change since humanity began to strive for further disruption with the purpose of expanding our species’ reach on Earth. Technology is one of the pioneering concepts in modern society, and it has proven its value time and again as a domineering force in the race to a more efficient future. Technology is everywhere we look these days. Education is one of the last industries in the world to be at the helm of a digital transformation that is revolutionising the industry entirely. Technological disruption is not necessarily a new concept in the education sector but up until now, the disruptions have been relatively small. The education industry is one of the oldest in the world, and it has firmly established itself as one of the core, necessary sectors in modern society (along with healthcare, business, and science).

There was never anything necessarily wrong with the way that the education system functioned, and that is where the problem lies: students’ way of life has changed, because the rest of the world has shifted. As a result, some of the educational concepts that we have grown to be so familiar with have been modernised, strengthened, or entirely replaced by feats of education technology (EdTech). Textbooks, for example, were traditionally paper, as were assessment submissions, but today they have both gone digital, in an effort to limit paper wastage. Another prime example of this technological advancement in motion in the education sector is the taping of lectures. It used to be that, if a student missed a class, they had no way to look back on the content they missed due to other commitments (like work). Today’s students are busier than ever, and so this type of technological efficiency in the field has been more than welcomed (for the most part).

The students of today have a lot of moving pieces to constantly keep watch for during their time as a student. Some students, in an effort to gain more knowledge within a limited timeframe, rewrote their course notes again and again until they were sunk into their brain like water into a dry sponge. Other students, struggling with what they deem to be an overly demanding workload, enlist in the assistance of a writing service for research papers, so as to make getting their assessments in on time easier to manage. Whichever way any given student chooses to cope, one thing is certain: some aspects of the education sector will never change. There will always be assignments, oral presentations, and examinations to study for. It will always be a matter of grade score average to determine a students’ academic standing. And students will always continue to adapt to new learning curves – literally.

The current generations that are learning in schools are the first of many waves that not only understand the need for technological improvement in education, but they are actively demanding it. The generations going through the education system now are already proving that the way we learn is actively changing along with the way of the world. Incredible feats of EdTech – like online data systems, virtual classrooms, digital textbooks and submission processes, and even online degrees – continuously prove that the education field is finally shifting to evolve with the times (even if that evolution is coming a little later than it has in other industries…you know what they say, better late than never). The education sector has been practically screaming for a digital transformation, and that evolution is finally underway. With technology that caters the learning experience to a specific individual, to giving students the flexibility of commencing and carrying out their studies online, this is just the beginning of the tech-takeover in education…and it already gives flight to a promising future for the education industry and future generations of learners and educators alike. Onward and upward, as they say. From personalised learning to digitally enhancing traditional learning methods, the education industry has found itself in a state of evolution that is changing the game for education.

Education has been one of the last industries in the world to feel the pull of technological advancement and digitalisation. While the pull was a slow burn, it has sped up considerably and found its footing as an astonishingly fast force of human accomplishment. In education, technological advancement is working to strengthen the educational sector tenfold, and what that means is that, ultimately, the education industry is going to be one of the most affected (if not the most affected) industries in the world, if for no other reason than because the industry has had to realign its core models and methods to transition as seamlessly as possible into a future that is heavily dependent on technology to remain relevant. Traditional education campus’ are going (at least partially) digital, sources are moving online, and students are placing more value on the convenience and reliability of digital learning. The future of learning is so bright, and EdTech is at the helm.

From ancient Italy to modern America – The evolution of pizza

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When someone is asked what one of their favourite homey-style dishes is, something they eat to feel comfort, quite often the answer comes back as, simply, “pizza”. We are a species that is conditioned to find comfort in the familiar, and thanks to a long history and a global recognition of the dish’s ongoing popularity, pizza has become one of the most familiar things in the world in developed countries, and even beyond them to their neighbouring countries and regions. When we find a dish that we love, we tend to market it to death, create an industry off the single dish alone, and then forge it into a kind of cult fascination that is beloved the world over. It is quite rare that a food can stand as its own industry (ordinarily food all falls into the same industry – hospitality – or even under cultural cuisines – Italian food, Indian food, English food), but pizza has become such a global phenomenon that it has successfully been welded into an industry all its own.

The origins of pizza differ depending on who you talk to, but the most famous origin story hails from Italy. While the history of pizza runs back to the roots of various ancient cultures, Italy has the biggest claim to the delicious food. Traditionally made as a focaccia (flat bread, or panis focacius, that toppings were laid upon, the dish evolved with the times. The modern version of the dish that is renowned all over the world was first created in Naples – again, in Italy – when 18th century pizza makers began adding tomato to the focaccia to liven it up. initially, pizza was mainly enjoyed by immigrants in the country of Italy. Time went on, and quite recently Italian archaeologists (along with the French) have found bread that was baked over 7,000 years ago in Sardinia.

Fast forward to present-day, and pizza has not lost its stance as a beloved food around the globe – not by a long shot. From its origins in Italy all the way to modern America, pizza is now a staple food of choice all over the world. In the city that never sleeps, you can buy $1 slices seven twenty-four hours a day, seven days a week. In Australia, this trend has taken hold and main cities now offer a similar idea for a slightly higher cost. The ingredients can be cheap to purchase and make in some places, meaning that the dish can be enjoyed by most people. This global fascination with the cheesy, saucy bread pies has resulted in a business model that seems to gain more traction all the time. The pizza business is incredibly competitive, and so the industry has had to adapt to new marketing strategies and technologies to get ahead of their competitors and reign cheese supreme.

In terms of marketing, there is a lot to be said about taking a great idea and capitalising on it. One of the strangest (yet most wonderful) displays of society’s love for a particular food is bringing it to life in the form of a pop up museum. In New York last month, the first of these kinds of museums opened in the big apple that was catered towards pizza. At $35USD a head to get in, the museum was sold out every opening for its three-week long running. The rooms were entirely pizza-themed, with a “cheesy cave” room, rooms stacked with boxes from different New York pizzerias, and a slice on the way out. In addition to pop up featurettes around the world (they are not only popping up in the US), there are phone covers, key rings, clothing, backpacks…everything that can possibly be marketed towards pizza, has been.

Technology has taken hold of the industry and powered it forward in a transitory era that has been difficult for some industries to adapt to. It used to be that, as with any food experience, one had to physically go to a restaurant to order, and potentially wait anywhere from twenty minutes to over an hour for meals. As life has gotten busier, the fact is that people do not have the time to wait so long (no matter how much they love pizza). As a solution, technology began to disrupt the industry and now ordering pizza is easier than ever before. These days, we can order a pizza online with a few simple clicks of a button, and it is delivered right to our doorstep. There are also multiple food delivery vendors now that will deliver it for a fraction of the price of normal delivery through the pizzeria itself – a relatively new concept that has resulted in pizzerias (and all food establishments, for that matter) to wise up and partner with these delivery vendors, benefiting from the deal while still raking in business. The pizza industry is one has is constantly booming, and the disruption of technology into the sector has improved the industry and given it the digital revitalisation it needed to efficiently transition into the next era – the digital era.

These days, people want their food and they want it now. In a world that is propelled forward on convenience, efficiency, and reliability, the pizza industry has evolved with the times, shifting its business models and creation methods to remain a force to be reckoned with in an ever-evolving world. The world’s love for pizza has not changed, just the lifestyle, and so it is great to see that the industry has taken heed of these life changes (such as busy scheduling and subsequent limited time) and is using them to strengthen the industry and give it the modern revitalisation it needs to thrive on into the coming eras.

Bringing ideas to the world with Inventhelp

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Running a startup or getting an idea off the ground is an achievement in itself. Ideas born of creativity and a need in the market are ones that have the power to propel themselves to global recognition, but even these ideas need a little help. That is where digital marketing comes into play. Digital marketing is the modern era’s version of print marketing; whereas past generations responded best to marketing techniques such as email or pamphlet deliveries, this modern generation responds best to digitally-enhanced marketing spectres, including (but not limited to) video and photo imagery on websites, chatbots to make shopping easier, and social media marketing. While traditional marketing processes will likely always have a place in the market, digital marketing is proving its value time and again, and is likely to remain the reigning marketing tactic for the foreseeable future – especially as we move into a more digitally-focused future.

There is something to be said about succeeding in taking an idea from its inception to reality in what is a competitive world, and the right marketing tactic can – and often does – make the difference between an idea that is fleeting and a concept that becomes a staple of its industry.

In countries such as Germany – where the term online geld verdinien is used for make money online – entrepeneurs are also using several tactics to convert their ideas in profitable events, to lift their company off the ground.

Digital marketing is one of the most brilliant ways to bring awareness to a promising concept or product in early development. CEO of InventHelp, Robert Susa, says “tying your invention to an emerging or existing trend that is influencing customer behaviour can be a great way to heighten customer interest and drive sales”. Digital marketing is this era’s print marketing, the king of the advertising and marketing industry.

For example, the biggest digital marketing trend right now is social media marketing. More than ever, consumers are responding better to marketing trends that are aesthetically appealing and require little research. A picture or video on Instagram, for example, takes at most a minute to show off a product, and consumers then click on the link in the description and buy it. We live in an era of convenience-first ideologies, and social media marketing is digital marketing’s dark horse that has risen and taken control, effectively launching ideas and products into the global stratosphere by exposing them on a digital platform that has the power to draw in consumers the world over. Companies like InventHelp understand this, and they work towards putting it into action to give great thinkers the best chance at success.

The marketing industry is evolving at such a rapid rate that it is difficult at times to be sure which marketing tactics are currently the most effective at any given time. Because of this rapid development, it can difficult for inventors and entrepreneurs to solidify an understanding of marketing trends that work, ones that don’t, and how all marketing trends can directly impact the idea. When they misuse marketing tactics, it can send the idea shooting backwards instead of forwards, creating a devastating effect of consequential failure. Even the best ideas can fail without adequate marketing and industry and consumer backing. It can be incredibly beneficial to reach out to a company like InventHelp to get a foot in the door of the industry.

Many entrepreneurs and inventors overlook asking for help because their either refuse to acknowledge that they need it, or they genuinely do not feel as though they need assistance. It can prove to be a fatal mistake. The ebb and flow of the marketing industry inevitably means that having a firm grasp on industry marketing takes at any given time is difficult, and many great ideas fail to launch in this way. Digital marketing has changed the way that marketers brand and market their products, organisations, or ideas. Companies like InventHelp have made the channels available to these marketers, entrepreneurs, and inventors more obvious, providing the professionalism to get their ideas heard, and they really do have the best interests of their clients at heart. For example, InventHelp does not guarantee that they can achieve a financial return on any idea, but instead they specialise in ensuring that the great ideas and inventions of talented individuals at the very least are able to get in the door. A strong foothold is all they promise, and that is more valuable than anything else a company like that can offer. You cannot market an idea to somebody that is not interested in listening, and InventHelp helps the thinkers get a foothold that ensures someone in the industry will notice their work, and then the digital marketing can really begin.

Digital marketing is the modern era’s version of print marketing. Where once consumers best responded to print marketing in the forms of lengthy email promotions and pamphlet deliveries, the modern society is different. Consumers today do not have the time or patience to read bulky text-long marketing tactics; instead, they want convenience and efficiency. This is the reason that digital marketing techniques are flourishing so vibrantly in this modern marketing space – techniques like social media marketing and video tell the marketing angle with a picture or video footage, requiring little to no hard work on the consumer’s part. This is the future of marketing, and it is blazing with glory and efficiency, ripe for easy access.

America’s Opioid Epidemic in 2018

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The current opioid crisis is unlike anything we’ve seen in the United States before. It’s dangerous, deadly, and it seems to be getting worse every month. The question is: What is being done to stop it… and is it enough?

The opioid crisis is dark, harrowing, and devastating. It torments millions of Americans and their loved ones, for whom there often feels like no escape.

According to this infographic which represent less than 5 percent of the world’s total population, consume 75 percent of all prescription drugs manufactured around the world. During the course of any given month, an estimated 6 million Americans use prescription drugs illegitimately.

Opioids like codeine, fentanyl, hydrocodone, oxycodone, and morphine are the most commonly abused drugs. Despite having received increased coverage in the media, the opioid crisis continues to spiral out of control.

According to data gathered by the National Institute on Drug Abuse (NIDA):

  • Somewhere between 21 and 29 percent of patients prescribed opioids for chronic pain misuse them. Approximately 8 to 12 percent develop an opioid abuse disorder.
  • Perhaps most shocking is the fact that 4 to 6 percent of those who misuse prescription opioids eventually transition to heroin. (Viewed from the other side, 80 percent of people using heroin first misused prescription opioids.)
  • Opioid overdoses in large cities increased by 54 percent from July 2016 to September 2017. The Midwestern region saw a sharp increase of 70 percent.

When you study the alarming rise of the opioid epidemic in the U.S., you’ll see that it’s fundamentally tied to two primary issues. “The first issue was the significant rise in opioid analgesic prescriptions that began in the mid-to-late 1990s,” NIDA explains.

“Not only did the volume of opioids prescribed increase, but well-intentioned healthcare providers began to prescribe opioids to treat pain in ways that we now know are high-risk and have been associated with opioid abuse, addiction, and overdose, such as prescribing at high doses and for longer durations.”

The second substantial issue has been the healthcare system’s inability to identify and treat addicted individuals with evidence-based opioid addiction treatment plans. As a result, addicts have been left to suffer alone … which often forced them to turn to other drugs, including heroin.

As the opioid problem continues to expand into a serious national health crisis, many have wondered what’s being done to combat the problem. Though plenty remains to be done, here’s a look at some of the current initiatives, strategies, and action steps:

  1. HHS Framework

In April 2017, the Department of Health and Human Services developed and published a five-point Opioid Strategy that it hoped will lay the framework for multiple solutions. The comprehensive, evidence-based approach seeks to:

  • Improve the access to prevention, treatment, and recovery services so individuals have a better chance of achieving long-term recovery.
  • Target the availability and distribution channels of overdose-reversing drugs to ensure that addicts have greater access to them (with a specific focus on high-risk populations).
  • Improve public health data reporting and collection so more data are available in real time (which will help the public understand the severity of the epidemic as it continues to evolve).
  • Support state-of-the-art research that advances understanding of pain and addiction. This should lead to the development of new treatments.
  • Advance the practice of pain management so opioids become less of a default and people may recover from health issues without the need for high doses of prescription medication.

While this framework is still relatively new — and it by no means represents an exhaustive list of what HHS is doing — small wins are already occurring on this front.

  1. AMA Opioid Task Force Progress

The AMA Opioid Task Force has been one of the leading voices in the fight against the opioid epidemic. The goals of the task force are to register and use state prescription drug monitoring programs; enhance education and training; support comprehensive treatment for pain and substance use disorders; help end the stigma associated with opioid addiction; co-prescribe naloxone to patients who face a high risk of overdose; and encourage safe storage and disposal of opioids and other medications.

According to a recent report released by the AMA, the approach seems to be working. Prescriptions of opioids have fallen by 22.2 percent between 2013 and 2017, and there’s been a 121-percent increase in the number of times physicians accessed state databases for prescription drug monitoring programs.

  1. Stiffer Penalties and Repercussions for Prescription Drug Dealers

Although not everyone agrees with this approach, the Trump Administration has given a lot of attention to the opioid crisis. In particular, the president and his cabinet have called on Congress to pass legislation that lowers the amount of drugs needed to trigger mandatory minimum sentences for dealers who knowingly distribute illicit drugs.

President Trump has also declared the nation’s opioid epidemic a public health emergency, which creates new opportunities for action on a governmental level.

“With the public health emergency declaration,” report Kaitlyn Schallhorn says,
“officials are able to more easily deploy state and federal workers, secure grants for the unemployed and shift funding from certain programs — such as HIV or AIDs programs — to provide substance abuse treatment for certain individuals.”

President Trump has also been clear about his expectation to see the number of opioid prescriptions cut by a third within three years: an aggressive yet necessary goal.

  1. Greater Public Awareness

At the heart of almost every strategy for fighting the opioid crisis is some sort of boost in public awareness. That’s because little progress can be made until more people see the matter as a serious epidemic.

In June of 2018, the White House announced a new multimillion-dollar public awareness advertisement campaign that seeks to curb the appeal of opioid addiction for young people. The campaign consists of four ads: Each tells a rueful tale that illustrates the lengths to which young adults have gone to get hold of drugs such as Oxycodone and Vicodin.

“We hope these ads will spark conversation to educate teens and young adults to talk to their doctors about alternatives to opioids; that pain management may not always mean extended pain medication use; safe disposal practices for leftover, unused prescription; and also, to arm them with specific yet very simple knowledge about opioids,” White House counselor Kellyanne Conway told reporters following the announcement.

There’s still much to be done in the fight against the opioid epidemic, but there’s no shortage of attention and energy directed toward it… both within the medical community and in Washington. And though it’ll take time, the hope is that victory is not far around the corner.