By: Justin Koga
I’m super excited.
Very rarely do we get a chance to reimagine and remold our thinking processes. Just from the first couple weeks of OpenDesign+, I’ve fundamentally changed the way that I approach problem-solving. Design thinking is not about prescribing solutions to problems. It is the process of iteration, reflection, empathy, and communication, to determine the solutions that are born from the problems. This shift in paradigm will help myself and everybody who employs design thinking to be able to find solutions to some of the world’s most complex topics…and simultaneously save time and resources.
So far, I’ve resonated with Ed Timke’s discussion the most. If we look at the world from the multi-faced angle of advertising, where advertisers must methodically incorporate anything ranging from historical methods to economic analysis, we will be able to have a more complete picture of the problems that we face; a 360-degree perspective.
