Please be advised: the information contained on this page is a general overview of the course. As course information is subject to change from one semester to another, please check DukeHub for the most accurate and up-to-date information about EGRMGMT courses.
At a Glance
- Instructor(s): Jim Mundell; Richard Thomas (Fall 2024)
- Semester(s) typically taught: Fall, Spring
- Units: 3.0
- Grading scale: Graded (A-F)
- Required or elective for MEM degree? Elective
- If elective, applicable elective track(s): Product Management
- Pre-requisite: n/a
- Recommended previous courses: EGRMGMT 510
Course Description/Synopsis (from DukeHub)
Students will explore the entire product management challenge in a way that goes beyond the typical MBA product marketing and brand management course with emphasis on managing products & services in a high-tech environment. The course provides an in depth exposure to the analyses, decisions, and implementation issues relevant to a typical product manager in a high-tech company and prepares students for their first industry product management opportunity. This course is the first step in developing the set of skills needed for a successful product manager utilizing a mix of individual and team-based assignments, case analysis and presentations, computer simulations and projects.
Course Syllabus
EGRMGMT 512 Product Management Syllabus
A Word From the Faculty/TA
Please check back for this at a later time.
Student Testimonials (from Course Evaluations)
- “I really enjoyed the weekly “Tech News” assignment that we have because it gives me an initiate to actually open the news websites and browse through the latest news in the technology fields. Thanks to this, I was able to talk about some particular trends and news during my job interviews.”
- “What I like about the course: 1. Classroom and overall experience: This course is a well-designed course for those students who are straight out of undergrad. It helps understand the complete Product Management lifecycle. The examples that the Professor gives in the class help relate the course to real time applications. The guest lectures were insightful and the course load is well-distributed among all the weeks. 2. Course material: The case studies chose for this class are very much relevant to the subject and the class. 3. High tech news: This is one of the best line of assignments I have done in MEM. I particularly liked the idea behind this assignment. I have seen myself think like a Product Manager over time. The feedback was definitely useful to improve in the coming iterations.”
- “The most valuable thing has been the presentations, especially the case presentations, but also the Tech News ones because they keep us thinking like product managers. Prof Mundell does a great job of pushing for good presentation slides and style. The final presentation brings everything together and simulates real work. The speakers were insightful and of very high quality. The book is quite good. The test was well thought out and was a fair assessment of learning.” “I personally found the business anecdotes, especially the international ones, to add to the discussion of the day, but not every story.”
