Please be advised: the information contained on this page is a general overview of the course. As course information is subject to change from one semester to another, please check DukeHub for the most accurate and up-to-date information about EGRMGMT courses.
At a Glance
- Instructor(s): Seth Watkins
- Semester(s) typically taught: Fall
- Last taught: New Fall 2022
- Units: 3.0
- Grading scale: Graded (A-F)
- Required or elective for MEM degree? Elective
- If elective, applicable elective track(s): n/a
- Pre-requisites: n/a
- Recommended previous courses: n/a
Course Description/Synopsis (from DukeHub)
Some designs withstand the test of time and survive for hundreds or even thousands of years. Others receive huge up-front investments—hundreds of millions or even billions of dollars—only to fantastically fail, serving as spectacles of technology gone awry. Still other designs resonate in the marketplace to such extent that they become household names, critical to the continued success of major companies and commanding huge ongoing costs to develop their next generations. Many designs embody a target life span, and predictably fail over time. Design team leaders confront a dizzying array of priorities, many dictated by industry standards as well as legal requirements that protect health, safety, and even civil rights. Through case studies and primary sources, this course explores the multifaceted challenges that confront design thinkers and innovators as well as strategies for managers and their teams to support the pursuit of excellence in the design process.
Course Syllabus (Most Recent)
EGRMGMT 590.09 Syllabus, Fall 2022
A Word From the Faculty
“This course returns me to my roots from my days teaching in the mechanical engineering department. I can assure you that it won’t be dull, and Honeycrisp apples will be provided on a regular basis! Class participation will count 40% (we’ll have break-out groups during classes and short group presentations as well), and there will be four assignments each counting 15% for the course grade. There will not be a final exam. NOTE: This course is NOT a substitute for EGRMGMT 576 (Design Thinking and Innovation) taught by Professor Amato. Unlike the 576 course, however, this new course will follow a case study approach. A student interested in this area of study may take both 576 and this new course if they wish (although I highly recommend taking them during different semesters).” -Seth Watkins, course instructor
