I enjoy thinking about a wide variety of “games” played in the real world and, when the opportunity arises, using my game-theory expertise to make the world a better place.
Researching and writing “Game-Changer” (in 2012) intensified these applied interests, as I dove into several pressing real-world challenges [especially the opioid-abuse epidemic and antibiotic-resistance crisis] from a game-theory perspective, looking for ways to “change the game” for the better and engaging with leading experts to fine-tune and disseminate those ideas. Since writing the book, I have continued this work, engaging with leaders on the ground looking to address several of the most pressing strategic challenges facing our society, including inequitable vaccine access (prolonging the worst of the global pandemic), uncontrollable crop pests (threatening worldwide food production), irreproducibility of biomedical research (slowing life-saving biomedical advances), and lies and dysfunction in politics (threatening our democracy).
Relatively recent
- 2026 June: “Changing the Game of Early Investment-Bank Recruiting”, unpublished note.
- 2024 August: “Using Game Theory to Advance the Pandemic Agreement” with Gavin Yamey, Think Global Health, Aug 15, 2024
- 2023 October: “Why the United States Should Help European Efforts to Fix Standard-Essential Patent (SEP) Licensing” with David Katz, Law360 expert analysis, October 19, 2023. Cited in November 2023 submissions by Dell and Apple to the U.S. Department of Commerce.
On Game Theory [generally]
- 2015 January: “What is Game Theory? and My Own Game-Theory Journey”, video clip from my Duke Forward talk on “Taming Superbugs” [full video here]
- 2014 January: “GAME-CHANGER: Game Theory and the Art of Transforming Strategic Situations”. A fast-paced and fun introduction to game theory and how to apply it yourself to “change the game” to your own advantage. Key ideas are illustrated through gripping strategic narratives, rather than equations, making “Game-Changer” a natural complement to a traditional game-theory textbook.
- 2014 May: “Economic Theory as Game-Changer”, on what rationality really means in economics, plus Game-Changers in catching cartels and fighting eBay fraud
- 2014 July: Science for the People podcast featuring a fun and wide-ranging conversation about my book “Game-Changer” and game theory with host Rachelle Saunders.
- 2017 December: “Game Theory and Cooperation: How Putting Others First Can Help Everyone”. Frontiers for Young Minds, first-ever article in the Mathematics category of this journal for young people. Key point: “Game theory shows that people who are kind and trustworthy have a strategic advantage, as they can ‘change the game’ to escape the PD and make everyone better off, including themselves. So, truly, ‘nice guys finish first.'”
- 2021 May: Game-Changer podcast, another fun conversation, focused on how to apply game theory wisely and well in practice.
- 2022 June: unSiloed podcast, with a great interviewer who himself teaches strategy, probably the best of my podcast interviews in terms of depth and substance.
On Great Challenges of Global Health
- 2024 August: “Using Game Theory to Advance the Pandemic Agreement” with Gavin Yamey, Think Global Health, Aug 15, 2024
- 2021 October: “What game theory can teach us about controlling pandemics” with Gavin Yamey, BMJ Opinion, Oct 21, 2021.
- 2021 June: “Evolution management from a game-theory perspective: Can superbugs be forever tamed?”, presentation to Club EvMed (Virtual Evolutionary Medicine Conversations)
- 2021 May: “From Aid to Essential National Investment: Changing the Game of Global Pandemic Preparedness”, public presentation to Global Coordination, Partnerships, and Financing committee, National Academies of Sciences, Engineering, and Medicine
- 2021 January: Adapting environmental surveillance for polio to the need to track antimicrobial resistance with Christine Årdal (lead author), Astrid Wester, and Sigrun Møgedal. Bulletin of the World Health Organization, 99, 239-240.
- 2020 December: “As COVID-19 vaccines roll out, does the world face ‘tragedy of the commons’?” by Elana Gordon, The World, featuring McAdams et al (BMJ Global Health 2020)
On Antibiotic Resistance
- 2021 June: “Evolution management from a game-theory perspective: Can superbugs be forever tamed?”, June 2021 presentation to Club EvMed (Virtual Evolutionary Medicine Conversations)
- 2015 January: “Taming Superbugs” keynote address at Duke Forward: Dallas on how we can avoid a “post-antibiotic future.” Extra material for this talk:
- 2014 January: “Soap’s Dirty Little Secret”, Tampa Bay Times op-ed, January 23rd 2014. (Also appeared in Raleigh News & Observer, Oakland Tribune, Contra Costa Times, and several smaller papers.)
- 2013 August: “Game Theory, Molecular Diagnosis, and the Cure for Antibiotic Resistance,” 15-minute video that points to a way to overcome the mortal threat posed by rising antibiotic resistance.
- 2013 August: “Fuqua Faculty Conversation on Antibiotic Resistance,” 60-minute conversation (with Manisha Bhattacharya and David Ridley) on how we can use new molecular diagnostic technologies to “change the game” and reverse antibiotic resistance.
- 2013 January: “The Strategic Impact of Molecular Diagnostics: Insights from Game Theory,” presentation at Duke Infectious Diseases Grand Rounds, January 2014. [Click on link for slides from talk.]
On Advancing Science & Technology
- 2023 October: “Why the United States Should Help European Efforts to Fix Standard-Essential Patent (SEP) Licensing” with David Katz, Law360 expert analysis, October 19, 2023. Cited in November 2023 submissions by Dell and Apple to the U.S. Department of Commerce.
- 2015 September: “Changing the Game of Antibody Validation” [YouTube video] [slides], keynote address at GBSI’s Workshop on Antibody Validation: Standards, Policies, and Practices, September 2016 [GBSI press release] [news report in Nature] [news report in BioTechniques] on how the scientific community can work together to address the “reproducibility crisis” in biomedical science . From the workshop report: “Using game theory, Workshop keynote speaker, Dr. David McAdams from the Duke University’s Fuqua School of Business presented a framework for considering the benefits of using standards, harms if standards are not used or developed to address the problem adequately, and roles of each stakeholder in maximizing benefits and minimizing harms. He highlighted three primary purposes that standards play …” (pg 9).
On Health Care
- 2014 November: “Changing the Game of Patient Experience: Insights from Game Theory,” presentation to the Duke Fuqua Health Sector Advisory Board.
- 2014 November: “Collaborating for Innovation: Can Public-Private Partnerships Change the Game,” TEDMED Great Challenges Series, 60-minute expert panel.
On Counter-Terrorism and Military
- 2022 July: “What game theory can tell us about the war in Ukraine” with Anastassia Fedyk, Los Angeles Times op-ed, July 24, 2022
- 2015 February: “Turning the Tables on Terrorist Kidnappers” (published as “The Right Way to Pay Ransoms to Terrorists”), New York Times op-ed, February 3, 2015.
- 2015 February: “Discussion of Alternatives to a Military Response to Islamic State”, BBC Radio 4 (The World Tonight), February 4, 2015. [Discussion begins around 33:00.]
On Farming and Food / Resource Systems
- 2014 October: “The Future of Pest-Resistant Crops”, slides and audio from Thomas C. Sorensen Seminar talk presented at U. Nebraska Lincoln to a group of entomologists and plant scientists.
- 2016 March: “The Central Platte Groundwater Exchange Program: Untapping Farmers’ Water Wealth”. In the Fall of 2014 while visiting the Nebraska Department of Natural Resources (NE DNR) to give a speech on the game theory of crop pests, I conceived the idea for a new type of water market, the first of its kind in the world linking groundwater and surface-water users in a single marketplace. After much coalition-building and work with NE DNR, the Central Platte Natural Resource District (CPNRD), the Platte River Recovery Implementation Program, and the market-design consultancy NERA, this marketplace became a reality in 2016. This video, created in the months before the first market event, explains how the Central Platte Groundwater Exchange Program works and why farmers can benefit by participating. (While executed on a small scale in Nebraska, the concept of linking groundwater and surface-water could revolutionize how we use and conserve water at the watershed level. I welcome inquiries from water managers and regulators.)
On Politics
- 2016 September:“Applying Game Theory to the Supreme Court Confirmation Fight” with Avinash Dixit, Harvard Business Review online, September 27, 2016 [SCOTUSblog mention]
- 2014 June: “Could a top-two primary tame the Tea Party threat?” by David McAdams, The Monkey Cage (Washington Post blog), June 16, 2014.
- 2013 October: “Changing the Debt-Ceiling Game” by David McAdams, New York Times op-ed, Tuesday October 15th 2013 [day before deal to avoid default], and related letter by Congressman Scott Peters (D-CA).
On Prescription-Drug Abuse
- 2014 August: “Prescription Drug Overdose in North Carolina”, appearance on WUNC State of Things with Project Lazarus co-founder Fred Brason and Carrboro police captain Chris Atack. [My appearance begins around 11:45]
- 2014 March: “Drug-Seeking in the Emergency Department” [Game-Changer File]
- 2014 March: “Making a Market for Overdose-Halting Drugs”, New Jersey Star Ledger op-ed, March 25th, 2014. (Also appeared in Raleigh News & Observer.)
On Commerce
- 2015 October: “The Economics of On-Premise Signs,” commissioned by US Sign Council (usscfoundation.org)
- 2014 October: “Moving to Search: Game Theory and the Future of Marketing”, presentation to Fuqua Marketing Club [in which I foretell the fall of Facebook]
- 2014 September: “A Better Best Buy” [how Best Buy can leverage customers’ physical presence in its stores to truly “kill” showrooming]
- 2014 July: “Beating Amazon at Its Own Game”, Pittsbugh Post-Gazette op-ed, July 4th, 2014.
- 2014 June: “Instagram Commerce” [Game-Changer File] [a wild ride, covering everything from Instagram drug-dealers to why Facebook paid billions for mobile-message platform WhatsApp]
On Market Design
- 2014 March: “Making a Market for Overdose-Halting Drugs” by David McAdams,New Jersey Star Ledger op-ed, March 25th, 2014. (Also appeared in Raleigh News & Observer.)
- 2012 March: Public Comment on Competitive Bidding Procedures, FCC Mobility Fund Phase I Auction (Proceeding 12-25).
- 2011 December: “Mass. Casino Proposals a Possible Boon to Taxpayers” by Curt Nickisch, National Public Radio (WBUR News)
- 2010 Summer: Testimony on behalf of New England Power Generators Association, in FERC Proceeding on New England’s Forward Capacity Market: ISO New England Inc. and New England Power Pool, FERC Docket Nos. ER10-787-000, EL10-50-000, and EL10-57-000 (consolidated).
- Testimony on Alternative Price Rule (July 1, 2010)
- Testimony on Bilateral Contracts (Sept. 1, 2010)
- Testimony on Benchmarks (Sept. 29, 2010)
On Finance
- 2014 October: “Confidence, Liquidity, and Financial Crises,” presentation to Fuqua Finance Club
- 2008 April: “Revival Of ARS [Auction Rate Security] Market May Require Change” by Steven D. Jones, April 10th 2008, Dow Jones Newswire. [subscription required]
On Sports
- 2014 February: “NFL Coaches Are Too Chicken for Their Own Good“ by David McAdams, TIME.com, February 2nd 2014 [Super Bowl Sunday].
- 2008 February: “The Economics of Scalping Super Bowl Tickets” by Curt Nickisch, February 1st 2008, National Public Radio (Morning Edition).
On Media
- 2013 November: “The future of TV involves less ad money” by Jeff Tyler, Marketplace Morning Report (NPR), November 6th, 2013. I am quoted in this story. (The title is off a bit. My point was not about “ad money” but subscriber-fee revenue.)
- 2013 September: “Why Aereo Could Spell the End of Broadcast Network Television,” on-air conversation with Scott Briggaman of WPTF (Raliegh, NC).
- 2013 September: “Why Time Warner Just Lost Its CBS Showdown,” on-air conversation with Scott Briggaman of WPTF (Raliegh, NC).
- 2013 August: “How Time Warner Can Win Its CBS Showdown” by David McAdams, op-ed published in the Herald-Sun (Durham, NC).
- 2013 August: “Why Time Warner Is Going to Lose Its CBS Showdown,” on-air conversation with Scott Briggaman of WPTF (Raliegh, NC).
Game-Changer File Videos
In 2014 and 2015, I received funding from the Fuqua Dean’s office to create engaging animated videos highlighting some of the game-changing ideas that emerged from my MBA class in those years. (Each video is inspired by a student project but also includes ideas that I developed building on their work.) It’s an amazing class to teach, since great ideas like this bubble up every year!
- 2015 February: “Saving the Wild Rhino” [how to save the wild rhino from extinction by, strangely, embracing the corruption of the Vietnamese government]
- 2014: “A Better Best Buy” [how Best Buy can leverage customers’ physical presence in its stores to truly “kill” showrooming]
- 2014 June: “Instagram Commerce” [a wild ride, covering everything from Instagram drug-dealers to why Facebook paid billions for mobile-message platform WhatsApp]
- 2014 March: “Drug-Seeking in the Emergency Department” [how hospitals can save lives — and help address the ongoing crisis of widespread prescription-drug misuse and abuse — by changing how they use ED patient-satisfaction scores]