Uexküll and Sebeok used the term “umwelt” in their semiotic theories to refer to each organism’s own self-centered world. They argued that different organisms sharing the same environment could still have entirely different umwelts, as they would each perceive and interpret their surroundings differently. In the current media age with companies that tailor internet advertisements to users and content available through countless different types of media, this idea has become far more relevant.

In this project I will study how digital augmentations to individuals’ realities and various media options create different umwelts. I will also demonstrate this concept by creating content that will be perceived and perhaps interpreted differently depending on the medium through which the content is viewed and however the user’s perception of that medium might be augmented. Finally, I will explore and critique examples of artificially-created umwelts, such as the recent xkcd comic strip.