RELEVANT EXPERIENCE
Manager of Web and Interactive Projects, Leadership Education at Duke Divinity, Durham, NC, 2013 – present
Project manager, analyst, designer and consultant on a variety of work for leadership.divinity.duke.edu, faithandleadership.com, aftesite.org, catalystresources.org and other initiatives of the nonprofit.
- Provide strategic leadership on new technologies and visual presentation
- Research industry best practices and changing trends in the digital landscape
- Lead the effort of migrating and refreshing a site from Drupal 6 to Drupal 7 while preserving past search engine optimization work
- Negotiate and oversee contract work
- Support story-telling with appropriate visuals and original graphics
- Analyze site metrics and interpret findings as recommendations to senior leadership for future planning
Information Designer/Developer, Leadership Education at Duke Divinity, Durham, NC, 2008 – 2013
Technical lead for the web magazine Faith & Leadership, faithandleadership.com, a Drupal site, and producer of rich-media content
- Send daily newsletters using custom HTML through the e-mail service ConstantContact
- Design promotional graphics or story illustrations using Adobe Photoshop and Adobe Illustrator
- Record and edit video interviews
- Launch a mobile-optimized version of a magazine web site in partnership with a third-party vendor
- Analyze site metrics
- Evaluate and improve the site for our target constituents through usability testing, user experience research, survey responses, and industry standards
- Support social media strategy on Facebook and Twitter
- Create additional journalistic multimedia for the site: slideshows, quizzes, and video interviews
Interim Regional Platform Migration Leader/Content Manager, N.C. Community Papers/Media General – Interactive Media Division, 2008
- Led migration of seven properties to new CMS platform: JournalNow.com, HickoryRecord.com, Statesville.com, Morganton.com, IndependentTribune.com, McDowellNews.com, MooresvilleTribune.com
- Created documentation and on-site lessons to train 10 local site administrators and more than 45 contributors
- Worked as liaison with distance development team in Tampa, Fla., to integrate important functions of a new CMS:
- Improve interface and workflow for newsroom staff, using automation where possible from print edition, and implementing a taxonomy consistent
across properties - Better serve readers with new design and architecture, featuring local news and easier access to sections
- Met company objective to scale easily to handle multi-site installations and support content-sharing across the region
- Improve interface and workflow for newsroom staff, using automation where possible from print edition, and implementing a taxonomy consistent
Online Content Department Manager, Winston-Salem Journal/JournalNow.com – Interactive Media Division, 2007-2008
- Recruited and trained online content producers
- Updated department processes to the rapidly changing landscape of the news publishing industry
- Directed best practices for cross-promotion in both web and print products
- Trained newsroom personnel on how to use new web platform, video cameras, and audio recorders, as well as respective editing software
- Assessed staff skills, then specialized the roles of the department to create a better team dynamic and respond to the demands of an increasingly
continuous news cycle - Saved the company time and money by reducing workload for night staff
- Managed reader comments, daily headline newsletters, community calendar, breaking news, blog-building, and multimedia packages for
JournalNow.com, monthly magazines www.winstonsalemmonthly.com and www.greensboromonthlymagazine.com
Online Content Producer, Winston-Salem Journal/JournalNow.com – Interactive Media Division, 2005-2007
- Built relationships with key newsroom staff for enterprise news projects
- Developed animated and interactive graphics and games to accompany enterprise news packages
- Produced a variety of video content
- Worked directly with newsroom staff on a daily basis for breaking news and site maintenance; built a daily newsletter
- Resolved customer service requests
- Attended newsroom budget meetings to collect cues for web layout, find multimedia opportunities, and to have projects promoted in the newspaper
Station Manager, UNC Student Television, 2004-2005
- Elected to the top post for UNC-Chapel Hill’s entirely student-run campus studio and broadcast television station
- Led the Board of Director meetings and introduced initiatives in publicity, equipment purchases, studio use, and campus events
- Created a calendar and documentation process to combat loss of institutional knowledge
- Established an online equipment checkout system
- Organized end-of-year award ceremony and alumni networking night
Lab Assistant, Executive education for journalists, UNC-Chapel Hill, spring 2005
- Selected by department head to help train visiting journalism professionals
- Designed online marketing tool for the program
Graphic Designer, University Directories, Chapel Hill, NC, summer 2004
- Created print graphics and ad layouts
- Learned company’s contract and organizational system
Business Manager, UNC Student Television, 2003-2004
- Successfully researched, lobbied for, and was awarded a dramatic 40% increase in funds from student government
- Reported finances and purchase recommendations to the Board of Directors
Assistant Producer, with weekly show “Feedback Live,” 2003:
Acquired critical production skills in lighting scenes, mixing sound, interviewing guests, studio editing, floor direction, and running cameras
EDUCATION
University of North Carolina at Chapel Hill
School of Media and Journalism
Visual Communication and Multimedia; Emphasis in Art
Bachelor of Arts conferred May 2005
HONORS/TEAM AWARDS
Best Independent Website 2015, Best in Class – Associated Church Press award of excellence. The judges remarked that the “navigation menu is simple and intuitive; design is clean and modern; social media is well integrated. The format supports the mission of Faith & Leadership.”
First Place: Illustration/Infographic, 2015 – Associated Church Press award
Award of Excellence: Mobile Site 2013 – Associated Church Press award
CASE Best Web Magazine 2010, Bronze – The international Council for Advancement and Support of Education (CASE) Circle of Excellence awards program
Best Independent Website 2010, Best in Class – Associated Church Press award of excellence for FaithandLeadership.com
Illustration, Honorable Mention – Associated Church Press award of excellence for a visual supporting an article in 2010
Best Blog in 2009 – Associated Church Press award of excellence for Call & Response
General Excellence Web Site, Second Place – North Carolina Press Association award for the redesign of JournalNow.com, 2008
D. Tennant Bryan Award – Media General’s most prestigious annual award to one individual of the Interactive Division, 2007
Media General’s i-Prize – two-time winner of the quarterly innovation award for multimedia news packages
Editor’s Choice Award, 2005 and 2006 – for multimedia storytelling as well as frequent recognition in monthly Winston-Salem Journal contests
Station Manager’s Choice, 2003 and 2004 – from UNC Student Television
SOFTWARE SKILLS
Have extensive expertise and hands-on experience working in both Mac and
PC platforms
- Content Management Systems (CMS)
Wordpress, Drupal 6 and 7 - Web design/Multimedia
CSS, HTML, Dreamweaver, WS_FTP, SSH Transfer, FileZilla - e-Newsletters/Surveys
ConstantContact, MailChimp, SurveyMonkey, Qualtrics - Imaging/Illustration
DSLR photography (Nikon D600, D5000), Adobe Photoshop, Adobe Bridge, Adobe Illustrator, Adobe Lightroom - Audio/Video
Adobe Premiere, Pro Tools, Adobe Audition, Final Cut Pro, VLC, SoundSlides, Slideshow Pro, Canon xl1s - Layout/Publishing
Adobe InDesign, Adobe InCopy - Other
Micrsoft Office: Excel, PowerPoint, Word
