Below are two sets of photos, a set from an actual real estate listing (on left) followed by my images (on right) so you can see a side-by-side comparison. I may have gotten a different vantage point, but I did not move any furniture or other items. To keep things especially fair, I’ve down-sampled my images to the same resolution or smaller.
If you were browsing houses online, which place would you want to see? Good photography can make a tremendous difference. White balance, composition, and proper exposure go a long way in making an impression.
| Actual MLS Photo | My Photo |
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| Gloomy basement? | Bright, creamy, and tastefully finished! |
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| Dark rooms? | Rooms bathed in lots of natural light |
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| Little storage? | Plenty of storage and rich wood tones |
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| Only one window? | Bay window AND other expansive views |
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Tell the story of your house in a single image
More and more people search online for their next homes. The visual challenge is knowing what feature to highlight. Which single image invites someone to look further? My image on the right showcases the house’s architectural roofline, natural light, and the expansive outdoor seating. Both of these photos were taken on days with clear skies.
| Actual MLS Photo | My Photo |
|---|---|
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More samples of my real estate photography
Don’t undo all of your hard work cleaning, culling and staging by posting dingy photos. Show off your brilliant whites and clean floors. Present your property in the best way possible.
Some considerations to keep in mind for stronger visuals:
- Toning
- Color accuracy
- White balance
- Vibrancy
- Composition
- Cropping
- Clean and crisp finishing
- Flattering angles
- Appropriate lens selection for landscape or detail shots
- Time of day
- Exposure/metering
- Flow from room to room
- Export final images as optimized for web
