Engineering Design and Communication allows students to explore the process of building a product.

In the beginning of the course a variety of clients



Social Media Marketing for Entrepreneurs explores how social media is used to market business ideas, firms, their products, and people. The course explores three types of social media marketing: personal marketing, influencer marketing, and corporate marketing. It does so through a variety of readings, guest speakers, and case studies.

This course was crucial for understanding the impact that the I&E Certificate could have in my Duke University career. Before taking this class I saw social media as a straightforward way to reach an audience. After delving deeper in behavior and different strategies to use on social media, I realized the countless variables that can impact a message on social platforms.  Furthermore, exploring three types of social media marketing (personal, influencer and corporate), I was able to learn which platforms to use to spread specific messages.

Lastly, through many case studies, I was able to realize what companies and people are doing wrong, which has impacted me both on a personal level, changing the way I leverage my social media presence, and in my professional career.


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