Artifact: Social Media Bus Route

The final project for Social Media Marketing was to establish a personal “Social Media Bus Route.” The premise for the assignment was to design a repeatable strategy (hence a bus route) that could be implemented to travel from point A to point B in terms of social media goals. I developed a slide deck that establishes my goals on social media, how my passions motivate me, and how I plan on making a tangible difference. I really enjoyed creating this project because it allowed me to be creative with voice, writing style, and social media skill implementation. Many of the strategies discussed in class, including aligning oneself with influencers and catering to one’s audience, are explored in-depth through my social media bus route. The slide deck is included below:

Social Media Bus Route