Nadira Hurley

Environmental sustainability and fashion. Typically, these two words don’t go hand-in-hand. But, at vert & vogue, an award-winning bio boutique in downtown Durham, the two are inseparable. Founded in September of 2008 by Ryan and Nadira Hurley, vert & vogue offers organic classic and contemporary clothing for women, men and children. Combine this with quality customer service and a certain joie de vivre, and you have a winner.

Inspired by native Parisian Nadira’s impeccable sense of fashion and driven by Ryan’s expertise in business and environmental advocacy, the boutique sells bio as well as vegan clothing from a number of American and local designers, including Raleigh Denim, John Patrick Organic, and Matt & Nat. Their goal is simple: establishing a collection of “best-in-show sustainable fashion,” while providing their clientele with an “outstanding shopping experience.”

Upon entering vert & vogues, the francophone influences are immediately tangible. From the small but elegant selection of clothing and accessories to specialized service for each customer, both the owners and the boutique’s atmosphere exude French vibes.

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