We are working with World Wildlife Fund on this research project. WWF’s mission is to stop the degradation of our planet’s natural environment, and build a future in which humans live in harmony with nature.
Alex Bjork, Senior Program Officer in WWF’s Market Transformations group, is overseeing our work.
WWF’s Market Transformations group is motivated by knowledge that as market demand for food and fiber increases in the coming decades, so will the impact on our planet’s natural resources. Unsustainable agriculture and illegal logging have nearly depleted the forests of Borneo and Sumatra. Asia’s Coral Triangle is under threat from over-fishing and rising sea temperatures.
A continent away, deforestation in the Amazon is closely linked to expanding livestock and soy. Population growth and increased income and consumption, particularly in the developing world, make it imperative that businesses source, process and manage these resources more sustainably to meet this growing demand while preserving the planet.
As great as these challenges are, there is enormous potential to improve the production of the commodities with the most significant impact on the places and species WWF seeks to protect, while creating opportunities for business. WWF advances a variety of solutions to ensure our finite planet is able to house, feed, and clothe an increasing population while preserving our natural environment.