Methods

Research:  We will begin by conducting a literature review in order to understand the main players in the beef industry in Brazil, and the primary environmental impacts. This literature will be sourced from industry trade journals, academic papers, and WWF’s internal database. We will also participate in an orientation with WWF staff so that we can better understand their methods for value chain analysis and the data that they have previously collected. We have also started to meet with value chain analysis experts at Duke University’s Center Globalization, Governance and Competitiveness and to review their past reports. This will help us to understand how to adapt the flexible value chain framework to best suit WWF’s goals.

Value Chain Creation:  We will each develop a value chain of the beef industry in Brazil. This value chain will be used to assist in answering our key research questions. Additionally, we may choose to conduct interviews, with the assistance of WWF staff, with industry experts. These interviews will be used to gather additional information and validate the research that we conduct.

Expected Results:

  • Value chain map of the major players in the Brazilian beef industry, including producers, distributors, and end users
  • Identification of current sourcing models
  • Identification of resource constraints
  • Identification of the environmental & social impacts along the value chain (greenhouse gases, water, labor, human rights, etc.)
  • Recommendations to address land use change
  • How sourcing models will need to change to incorporate sustainability metrics in addition to the price/quantity/quality models
  • Business case for sourcing sustainable beef (i.e. risk mitigation, resource use efficiency, improved supplier relationships, supply security, brand equity, reputational risk management, etc.)
  • Guidelines for how to assist WWFs partners in sourcing sustainable agricultural commodities

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