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Tag Archives: Google Trends
ICT Behavior at the Periphery: Exploring the Social Effect of the Digital Divide through Interest in Video Streaming
By Erik W. Hanson and Justin C. LoTurco
We investigate the factors that influence changes in consumer behavior with regard to video streaming. We focus our analysis on the effect of bandwidth impairment to explore a potential consequence of the digital divide. To measure the change in relative popularity of video streaming services, we use Google Trends data as a proxy. We then investigate whether broadband speed improvements in rural vs. urban regions affect the proxy differently. We find that increasing the broadband speeds in rural regions appears to stimulate greater interest in video streaming than equivalent speed increases in urban regions.
Advisors: Professor Michelle Connolly, Professor Grace Kim | JEL Codes: C33; J11; L96
Determinants of NFL Spread Pricing: Incorporation of Google Search Data Over the Course of the Gambling Week
By Shiv S. Gidumal and Roland D. Muench
We investigate the factors that Las Vegas incorporates into opening spreads for NFL matchups. We include a novel proxy measure for gambler sentiment constructed with Google search data. We then investigate whether changes in this proxy are reflected in the closing spreads for NFL matchups and find that they are incorporated. We also reveal bettors’ preferences for highly visible teams and teams performing well recently. Lastly, we show that the factors that matter in the actual outcome of a game are home field advantage, average points scored for and against, and, most interestingly, our proxy measure for gambler sentiment.
Advisor: Michelle Connolly | JEL Codes: G14, G17
