By Jacob Graber-Lipperman
The thesis explores the increasing success of non-original films distributed through traditional theatrical releases, and asks whether new distributors, such as Netflix, may serve as better platforms for original content. A dataset incorporating the top 100 highest-grossing films at the domestic box office each year from 2000 to 2018, as well as a smaller subset including 82 titles distributed by Netlix, was utilized to investigate these issues. The results confirm non-original content has performed increasingly well over time for theatrical releases, especially within the past four years, while original content has performed poorly, especially during this recent time period. Additionally, the research suggests the stark difference in performance observed for non-original and original content in traditional distribution models may not appear for titles released through the newer streaming platforms. This paper thus hopes to motivate future study into the effect of streaming platforms on consumer purchasing behavior of films as new distribution technology within the movie industry continues to proliferate.
Advisor: Professor Kent Kimbrough | JEL Codes: D1, D10, D19