Starting Your Own Business in Social Entrepreneurship? Lessons from Four Founders

Interested in starting your own jazz festival? Or creating hydrogen-rich water to boost your circulation and improve muscle recovery?

These are the accomplishments of Cicely Mitchell and Gail Levy, who were among four inspiring leaders at the evening panel discussion in the Fuqua School of Business this past Wednesday. Excited students and faculty gathered in the Kirby Reading room to learn about the leaders’ unique perspectives as founders of non-profit and for-profit solutions to various social impact and sustainability issues.

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Students and faculty gathered for dinner and networking before the panel discussion.

Organized by the Duke Innovation & Entrepreneurship Initiative and the Center for the Advancement of Social Entrepreneurship (CASE), the panel served to enlighten the audience about the challenges the women have faced and the lessons they learned in starting and scaling their social ventures. Panel moderator Erin Worsham, the Executive Director of CASE, opened the discussion with a few statistics.

In the non-profit sector, women make up 75% of the workforce, but in leadership positions, this ratio drops to 45%. As of 2013 in the for-profit sector, only 2.7% of venture capital investments went to fund companies with a female CEO. While black women own 1.5 million businesses in the U.S., they receive only 0.2% of venture funding. Undoubtedly, Worsham concluded, there is a lot of work to do in terms of women getting funded and represented as leaders.

Erin Worsham opened up the panel with statistics about women in the workforce. Worsham is the Executive Director of the award-winning CASE based at Duke University’s Fuqua School of Business

To commence the discussion, Worsham asked the panelists to speak about the gender discrimination they faced while starting their own companies. Gail Levy, founder of H Factor Water, a health-focused company producing hydrogen-infused water in environmentally friendly packaging, answered with a time she was challenged to a drinking match in order to close a deal. “The lesson I learned is to not go and drink your way into making a deal,” Levy joked. “But more importantly, you need to have grit and tenacity. Let our presence be known, because eventually we will be heard.”

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Gail Levy was the founder of the White House Millennium Green Committee under the Clinton Administration in 1999. She is passionate about advocating for women worldwide and is also the founder of H Factor Water.

Founder of The Art of Cool, a Durham nonprofit promoting music education to Durham-area youth, Cecily Mitchell remarked that she would be charged significantly more money than a male counterpart to work with the same artist.

Cicely Mitchell is co-founder of The Art of Cool, a Durham nonprofit promoting music education to Durham-area youth

Cicely Mitchell is co-founder of The Art of Cool, a Durham nonprofit promoting music education to Durham-area youth

Rebecca Ballard, lawyer and founder of Maven Women, a sustainability-focused fashion company dedicated to making professional wear for women, noted that “we live in a visual world, but we need to start looking at a person’s character rather than solely focusing on how they look.” Based on her experience with her medical real estate development company ACCESS Medical Development, angel investor Stephanie Wilson expanded on the comment, adding that the best thing to do about the prejudice against women is to know that it’s there and fight for it.

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Rebecca Ballard told the audience, “The most challenging thing about being a working woman is that appearance is considered ‘relevant.’” She started her career as a public interest lawyer and was previously the Executive Director of Social Impact 360.

I asked the founders to share their experiences in building a successful customer base. Wilson noted that to institute her company, she “determined who was the top real estate agent in our area and sought them out. I discussed my idea with them and asked for their advice on segueing into the market.” She suggested sending handwritten thank you notes to build relationships with your customers.

Stephanie Wilson founded ACCESS Medical Development and is also the co-founder of MillennialsMovingMillions.org.

Stephanie Wilson founded ACCESS Medical Development and is also the co-founder of MillennialsMovingMillions.org.

Mitchell added that The Art of Cool held the first few concerts for relatives and friends, and later partnered up with other small entrepreneurs. “Make sure what you do connects with people enough that they want to go and tell other people about what you’re doing,” she advised.

Cecily Mitchell talked about her experience with The Art of Cool. She handles the booking, contracts, networking, pitching for sponsorships and assisting in writing grants for the company.

Maven Woman founder Rebecca Ballard commented on the importance getting support from women in other sustainable industries, since “you are all driven by the same mission in the social entrepreneurship space.”

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Rebecca Ballard is the founder of Maven Women, a sustainability-focused fashion company dedicated on making professional wear for women.

Worsham’s final question for the panel asked for any last pieces of advice. Ballard concluded the conversation with a reason why she started her company: “Social entrepreneurship exists because the status quo is not okay. There are externalities happening and people being treated badly; the status quo doesn’t have to be the way it is.”

From left to right:

Posing with the panelists! From left to right: Anika Radiya-Dixit (author), Gail Levy, Cecily Mitchell, Rebecca Ballard, and Stephanie Wilson.

By Anika Radiya-Dixit

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Girls Get An Eye-Opening Introduction to Photonics

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Demonstration of the Relationship between Solar Power and Hydrogen Fuel. Image courtesy of DukeEngineering.

Last week I attended the “Exploring Light Technologies” open house hosted by the Fitzpatrick Institute for Photonics, held to honor International “Introduce a Girl to Photonics” Week. It was amazing!

I was particularly enraptured by a MEDx Wireless Technology presentation and demonstration titled “Using Light to Monitor Health and View Health Information.” There were three “stations” with a presenter at each station.

At the first station, the presenter, Julie, discussed how wearable technologies are used in optical heart rate monitoring. For example, a finger pulse oximeter uses light to measure blood oxygen levels and heart rates, and fitness trackers typically contain LED lights in the band. These lights shine into the skin and the devices use algorithms to read the amount of light scattered by the flow of blood, thus measuring heart rate.

At the second station, the presenter, Jackie, spoke about head-mounted displays and their uses. The Google Glass helped inspire the creation of the Microsoft Hololens, a new holographic piece of technology resembling a hybrid of laboratory goggles and a helmet. According to Jackie, the Microsoft Hololens “uses light to generate 3D objects we can see in our environment.”

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Using the Microsoft Hololens. Image courtesy of DukeEngineering.

After viewing a video on how the holographic technology worked, I put on the Microsoft Hololens at the demonstration station. The team had set up 3D images of a cat, a dog and a chimpanzee. “Focus the white point of light on the object and make an L-shape with your fingers,” directed Eric, the overseer. “Snap to make the objects move.” With the heavy Hololens pressing down on my nose, I did as he directed. Moving my head moved the point of light. Using either hand to snap made the dog bark, the cat meow and lick its paws, and the chimpanzee eat. Even more interesting was the fact that I could move around the animals and see every angle, even when the objects were in motion. Throughout the day, I saw visitors of all ages with big smiles on their faces, patting and “snapping” at the air.

Applications of the Microsoft Hololens are promising. In the medical field, they can be used to display patient health information or electronic health records in one’s line of sight. In health education, students can view displays of interactive 3D anatomical animations. Architects can use the Hololens to explore buildings. “Imagine learning about Rome in the classroom. Suddenly, you can actually be in Rome, see the architecture, and explore the streets,” Jackie said. “[The Microsoft Hololens] deepens the educational experience.”

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Tour of the Facilities. Image courtesy of DukeEngineering.

Throughout the day, I oo-ed and aw-ed at the three floors-worth of research presentations lining the walls. Interesting questions were posed on easy-to-comprehend posters, even for a non-engineer such as myself. The event organizers truly did make sure that all visitors would find at least one presentation to pique their interest. There were photonic displays and demonstrations with topics ranging from art to medicine to photography to energy conservation…you get my point.

Truly an eye-opening experience!

Post by Meg Shiehmeg_shieh_100hed

Meet the Newbie: Maya Iskandarani

Hello!

My name is Maya Iskandarani, and I’m a freshman at Duke from Miami, Florida—meaning I’ll probably be in trouble once the temperature in Durham drops below 50°.

Messing around with an electric circuit at the Center for Sustainable Development (CSD) at the Island School. Source: Island School Communications Team

Messing around with an electric circuit in the Center for Sustainable Development (CSD) at The Island School. Source: The Island School Communications Team.

Though I might be poorly prepared for “real” seasons, I’m no less excited to start my adventure at Duke. For now, my academic interests lie in Biology (particularly Genetics and Marine Science), Earth and Ocean Sciences, Neuroscience, Spanish, Arabic, and French. I’m also in the Genetics and Genomics cluster of the Duke Focus Program. As you can see, I have some intense self-reflection to do before I declare a major.

I’m a walk-on to the Duke Women’s Rowing team, and feel very lucky to start fresh in an awesome sport with fantastic coaches and teammates. I also participated in Project WILD this summer, camping for two weeks in Pisgah National Forest without much prior camping, hiking, or backpacking experience. Otherwise, I’ve fought my instinct to jump into a million cool extracurricular clubs and programs, so I can get a handle on this “college” thing before I bite off more than I can chew.

In high school, I was an editor for the school newsmagazine (s/o highlights), president of the International Baccalaureate Honor Society (IBHS), vice president of the environmental club, Gables Earth, and a scooper at Whip ‘n Dip, an ice cream shop down the street from my house. I trained with the club swim team Miami Swimming for six years, and competed for my high school swim team for four.

My first taste of research was volunteering with Dr. Claire Paris of the University of Miami in my junior year of high school. I spent a few weeks helping then-PhD-candidate Dr. Erica Staaterman (a Duke alumna!) complete her dissertation on the relationship between marine soundscapes and biodiversity. My role was small, but fascinating: I used a computer program to manually filter hydrophone recordings from coral reefs in the Florida Keys for boat noise.

Preparing for a boat dive off of Cape Eleuthera, with underwater slate in hand to take notes while observing the coral reef.

Preparing for a boat dive off of Cape Eleuthera, with underwater slate in hand to take notes on coral reef life. Source: The Island School Communications Team.

My experience in Dr. Paris’s lab spurred me to further explore marine science, so I applied to attend The Island School over the summer entering my senior year. I spent a month in the blazing heat of the Bahamas, freediving through the same crystal-clear waters in the mornings that I returned to study on SCUBA in the afternoons. Although I’m not quite set on Marine Science as a course of study at Duke, I absolutely intend to spend a semester or two at the Duke Marine Lab to figure it out.

My curiosity in nearly all academic subjects pulls me in a hundred different directions, a few of which I hope to follow through with as part of the Duke Research Blog team. I can’t wait to meet researchers who are passionate about their work, and, perhaps, discover a research passion of my own.

Meet the New Blogger: Shanen Ganapathee

Hi y’all! My name is Shanen and I am from the deep, deep South… of the globe. I was born and raised in Mauritius, a small island off the coast of Madagascar, once home to the now-extinct Dodo bird.

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Shanen Ganapathee is a senior who wishes to be ‘a historian of the brain’

The reason I’m at Duke has to do with a desire to do what I love most — exploring art, science and their intersection. You will often find me writing prose; inspired by lessons in neuroanatomy and casting a DNA strand as the main character in my short story.

I’m excited about Africa, and the future of higher education and research on the continent. I believe in ideas, especially when they are big and bold. I’m a dreamer, an idealist but some might call me naive. I am deeply passionate about research but above all how it is made accessible to a wide audience.

I am currently a senior pursuing a Program II in Human Cognitive Evolution, a major I designed in my sophomore year with the help of my advisor, Dr. Leonard White, whom I had to luck to meet through the Neurohumanities Program in Paris.

This semester, I am working on a thesis project under the guidance of Dr. Greg Wray, inspired by an independent study I did under Dr. Steven Churchill, where we examined the difference in early human and Neandertal cognition and behavior. I am interested in using ancient DNA genomics to answer the age-old question: what makes us human? My claim is that the advent of artistic ventures truly shaped the beginning of behavioral modernity. In a sense, I want to be a historian of the brain.

My first exposure to the world of genomics was through the FOCUS program — Genome in our Lives — my freshman fall. Ever since, I have been fascinated by what the human genome can teach us. It is a window into our collective pasts as much as it informs us about our present and future. I am particularly intrigued by how the forces of evolution have shaped us to become the species we are.

I am excited about joining the Duke Research blog and sharing some great science with you all.

New Blogger on the Scene: Meg Shieh

Hi everyone! My name is Meg Shieh, and I’m currently a Duke froshling. Where I come from cannot be answered in the standard 5-second or two- to three-word answer: I was born and raised in La Verne, California for almost thirteen years. The summer before 9th grade, my family and I moved to Kaohsiung, Taiwan; I’ve lived there for the past four years.

In Taiwan, I met my high school IB HL Chemistry teacher and Science Club advisor, Dr. Marilou Gallos. She was my greatest mentor in high school and piqued my interest in the sciences. I was the Science Club President, so I spent most of my time in her lab researching and conducting test drives on projects for members to complete. My school was also undergoing Leadership in Energy and Environmental Design (LEED) certification by the U.S. Green Building Council (USGBC) at the time. I was made the sole student representative on our LEED Committee, so I was privy to the inner workings of the certification and construction processes. Besides giving school tours regarding LEED certification to visitors, I also wrote and published my first article on the USGBC website.

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Resting by a river in the Qilian Mountains

The summer before senior year, my IB HL Biology teacher, Mr. Robert Oddo, took me and eleven of my classmates to China on an Operation Wallacea research expedition. On our first day in the Qilian Mountains, my group was selected to go up into the mountains. We woke up at 5 AM and needed to be at the top of the mountains by 7 AM in order to observe blue sheep or bharal. I had never hiked before, much less climbed to the top of a mountain at more than 3,200 km above sea level. Based on the confusion amongst the guides, I surmised that they had never been up mountains in this area before. We ended up following the extremely narrow goat paths. Once we reached the top, I sunk to the ground and observed the blue sheep skull a ways down and blue sheep excrement. We were too late. For the rest of the trip, I measured the size of a mouse, made bait, set small mammal traps, performed mist netting, and held birds in my hand. I realized that field research is something to look into.

My current interests lie in Chemistry and Biology, but I’m also interested in Psychology and Russian. I hope to be involved in enthralling research here at Duke, so I’m always on the lookout for opportunities!

Outside of academics, I enjoy reading murder-mystery novels, hanging out with friends, and basking in the lit-ness of the Brown Common Room. I love acting as an Admissions Ambassador and being a part of Club Figure Skating and Best Buddies.

I am so excited to be on the Research Blog Team and cannot wait to attend events, interview researchers, and share stories with all of you!

Curiosity Takes Center Stage at Visible Thinking 2016

Whether traipsing through the Duke Forest in search of a specific species of moss, using tiny scissors to dismember fruit fly larvae, or spicing up learning styles with celebrity memes and puppies, the quest for knowledge has led Duke students to some interesting pastimes.

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Inquisitive students shared their research stories with peers at Visible Thinking 2016

On April 20, those inquisitive students and their faculty mentors gathered to share their stories at Visible Thinking 2016, the annual poster session showcasing undergraduate research from across Duke’s campus.

More than 130 presentations extended to all three floors of the Fitzpatrick/CIEMAS Atrium and featured research subjects spanning from monkey flowers and color-changing chemicals to cardinal numbers and the death of Odysseus.

“As researchers, we are all working on problems that we find fascinating,” said Nina Sherwood, associate professor of the practice in the biology department and advisor to two of the student presenters. “There’s an appeal to seeing others get bitten by the same research bug and feeling that same excitement!”

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Over 130 posters lined all three levels of the Fitzpatrick/CIEMAS atrium during Visible Thinking on Wednesday.

Duke junior Ben Brissette’s passion to help people with mental and physical disabilities couldn’t be contained in just one project, so he did two.

The neuroscience major split his time between Sherwood’s biology lab, where he bred fruit flies and dissected their babies in search of nervous system abnormalities, and the library, where he surveyed recent literature on special education reform.

Brissette said the two approaches – one quantitative and reductionist, the other qualitative and complex – gave him a more nuanced perspective on the issue of disability.

And he had to learn to take each at its own pace.

“With a literature review, if you want to read for forty hours straight you can,” he said. “But if you are working with flies, you abide by their schedule.”

Brissette wasn’t the only student pulling double duty on Wednesday. Junior Logan Beyer bounced between two posters as well; one on her psychology research, examining differences the brain’s response to noise in typical children and children with autism spectrum disorder, and the other on her work with the Thompson Writing Program, designing a website to help students with learning disabilities tackle the writing process.

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Two students ponder a research question during a quiet moment at the event.

Junior Abi Amadin became curious about her research subject while entering data for a large survey on stress as part of her work study position in the Department of Community and Family Medicine. What caught her eye was a measure called the household Confusion, Hubbub, and Order Scale CHAOS. Chaos in the home is a factor that can negatively impact childhood development.

So Amadin asked if she could analyze some of the data for herself, and found some interesting results: in the families surveyed, household measured chaos was correlated not with income or the number of people in a household, as expected, but with the number of children in the household.

“It was interesting to see the process that you go through in research – first posing a question, and then figuring out how to analyze it.” said Amadin. “I definitely learned a lot.”

According to Sherwood, students aren’t the only ones who learn from the experience.

“Undergraduates researchers are great because they bring fresh eyes and a fresh outlook,” Sherwood said. “From them we get some questions that are naïve, and others that are quite profound, but both force us to think and talk about our work in a bigger context.”

Kara J. Manke, PhD

Post by Kara Manke