February 8, 2016


The Duke Children’s Hospital Committee

The Duke Children’s Hospital Marketing Committee, a division of the Duke Marketing Club, strives to make a difference not only in the Duke community, but also in the Durham community and beyond. Through on-campus and off-campus initiatives, our efforts are directed toward creating a grassroots awareness and fundraising campaign for the Duke Children’s Hospital.

Duke Children’s Hospital is dedicated to improving and saving the lives of children across the globe. Duke Children’s Hospital is one of the top children’s hospitals in the world due to its focus and results on research, education, care, and advocacy. Numerous medical breakthroughs have been discovered and pioneered at Duke Children’s that have positively influenced children’s health around the world.  Many of the top researchers and clinicians from around the world were trained here in Durham at Duke Children’s. And while Duke Children’s provides care for almost all of Durham’s children, children from all over the world travel to Duke for its innovative and life-saving care. While the grasp of Duke Children’s care is mostly local, its reach is global.

 The Just Beat IT! Committee

Last year the Duke Marketing Club put on the Just Beat IT! student health event. We partnered with Duke Athletics, Student Health, and Duke Medicine. The event was held in Cameron Indoor Stadium and provided CPR training, health checks, healthy snacks and fun raffles for over 275 students. The event was special for our club as our faculty advisor, George Grody, was saved by Duke EMS performing CPR when he had cardiac arrest during one of our Duke Marketing Club Executive Committee meetings.

Because of the success of the event, we were approached by the American Heart Association to be a pilot school for CPR and health training. We have committed to train at least 1,200 students but we think we can far surpass that number. Duke Athletics is again involved and we will work to train all student-athletes (650 students). We want to train all Club and Intramural athletes as well (over 1,000 students). We’ve been in contact with the Graduate and Professional School Council and will work with them as well (there are over 6,000 graduate students at Duke). From there maybe fraternities and sororities and other campus groups.

We need to put together a series of events, market those events to a wide number of students, and energize attendance and participation. This would include working with Student Health, Duke Dining for healthy cooking demonstrations, and Duke Medicine for a variety of health checks. We are also talking to the Atlantic Coast Conference on possibly rolling out this program to other schools if we are successful.

The actual CPR training will be delivered by the Duke Heart Center and Duke EMS. We will be working with these two groups throughout the year to market their services off campus in the greater Raleigh-Durham area.

Library Party Committee

Do you want to be part of throwing the biggest party on Campus? Each year (when the Library isn’t under reconstruction) the Duke Marketing Club puts on the party of the year. Our last Library Party had around 3,500 undergraduates, graduate students, faculty and staff. The event itself is held in Perkins & Bostock Libraries, which is why we always pick a theme that is Library related. Based off of the Library’s collections, some of our past themes were Mad Men & Mad Women (Advertising in the 60’s), Heroes & Villains (based on the huge comic book collection), and Life is Cabaret (20’s & 30’s European Cabaret). The party is a semi-formal event with catered food and great music and dancing. This is a Duke tradition that other schools have tried to copy but they just can’t pull it off. A lot of work goes into planning, marketing, and putting on this event—that’s why we need you. We’ll have sub-committees for food & beverage, entertainment, decorations, logistics, etc. Be one of the folks that helps carry on this uniquely Duke tradition, gain invaluable experience with marketing and event planning, have a lot of fun, and show a good time to the entire Duke community.