If you have an existing HD videoconferencing room or a Telepresence System, you very likely have the ability to use it as a production facility and connect to places like CNN, CBS and ESPN to participate in interviews or deliver your message.
Getting your company’s spokespersons and brand ambassadors on the right television programs at the right time with the right message can be a major challenge due to physical travel, pre-scheduling and cost constraints.
MASERGY’s Business to Broadcast Exchange (B2BC) gives enterprises the power to easily and seamlessly transform their Telepresence/HD video rooms into insert studios that can be instantly and broadly accessible by any television network or program. The result—no media opportunities missed, and all messages communicated.
FEATURES
- Guaranteed network QoS, delivered through a private, fully secured global IP network
- Ultra-low latency from anywhere in the world
- Seamless interfaces with leading HD media switching centers
BENEFITS
- Leverage existing investment in Telepresence/HD videoconferencing systems
- Enable full HD-quality transmission to any broadcast production studio
- Capitalize on media appearance opportunities on short notice
Additional information can be found here