Results

Here is a broad overview of our findings:

  1. The REDD+ environment is already very saturated with standards, there is no need for more complication. And there are already standards out there that cover co-benefits. In the words of an interviewee: KEEP IT SIMPLE, STUPID!
  2. Based on feedback and findings, we focused on opportunities to integrate REDD+ into existing mechanisms that would connect buyers and sellers of benefits. Opportunity 1 is Biodiversity Offsetting — possibility of reconciling BBOP and CCB Standards or have them formally recognize each other. Opportunity 2 is Water Funds — integrate REDD+ projects into water funds.
  3. Many investors do care about co-benefits but have limited resources to pursue all projects. Therefore, they have to prioritize which areas to invest in. Issues that are of high concern to stakeholders and have significant impacts on the company will be the top priorities.
  4. Investors do not think that there is strong business case for REDD+ investment. There is a lot of uncertainty in the business cases that REDD+ can make supply chains more sustainable and can help with employee recruitment, retention and morale.
  5. Investors viewed the REDD+ message to be overly complex and not tailored to business needs. Additionally, there is a lack of awareness of customers and the general public about REDD+.