Being a social media influencer – #thinklist interview with Cathy Clark


The University of Bath’s Business and Society unit has been asking some of its top #thinklisters to share their views on why they use Twitter and how it works for them. In this piece, Andy Crane interviews Cathy Clark – ranked 12th (and top ranked woman) on the list of digital influencers. Cathy is Faculty Director at the Center for the Advancement of Social Entrepreneurship (CASE) at Duke University’s Fuqua School of Business. Named in 2014 one of the top 20 women in the USA working in philanthropy, social innovation and civic engagement, Cathy has 17,000 followers on Twitter.

Some quotes:

I started using Twitter because I had taken on a new role at Duke, but I also had two small kids at home. I realised there were things going on in my field – impact investing – that I couldn’t witness because my ability to travel was limited.

Then someone suggested shortening the impact investing hashtag to #impinv, and things really took off.

I’ve taken on the role of being a curator or editor for thousands of people in over 100 countries.

I find Twitter a really efficient way to keep up with practice driven, international field.


Read the full #thinklist Q and A here.