Forbes has begun a series of articles about how social entrepreneurs measure impact. In the second in this series, author Devin Thorpe gathers wisdom from practitioners and experts the field on navigating the maze of measurement tools, standards, and abbreviations. CASE i3’s Cathy Clark talks about the importance of considering what your stakeholders are truly asking for regarding impact evidence. “Not every social entrepreneur needs to use a standard or produce an impact report. It’s a choice, dictated by the stakeholders of your enterprise and what level of evidence they are demanding. We define 5 levels of evidence and 3 paths for impact reporting in our CASE Smart Impact Capital online tools. Using standards is just one of the paths.” Read the full article here.