“This is a remarkable book. Charles Clotfelter uses the tools of policy economics (tools that he wields with the best of them) to shed light on one of the most vexing issues in higher education: Why do so many excellent universities devote so much money and attention to big-time intercollegiate sports? He presents surprising facts and original analyses, makes persuasive proposals for change, and delivers the package with an unusual and welcome combination of wit and rigor. This is must reading for university administrators, and flat out fun reading for all who are interested in universities or intercollegiate athletics.” – Paul N. Courant, University of Michigan