Stickiness Factors – Intro to Student Blogs

GANDHI 3.0 Summer Reading Experience is designed to engage our student researchers in an exploration of “stickiness factors” – factors considered by experts as essential for increasing the likelihood that an idea, product or message is memorable and will survive. Twelve of our students will read one of two books and each student will comment on one factor described by either Chip and Dan Heath in Made to Stick or by Jonah Berger in Contagious.  Read what the students share and join the discussion!