Fonts

To maintain consistency through all channels and media, a new collection of fonts has been selected to convey the Duke brand through type.

OFFICIAL TYPEFACES

The following font families have a number of variations that make them flexible for many uses, and they can be implemented across print, web/mobile and video media.

We primarily use EB Garamond and Roboto in our work, but all Duke-approved fonts are available for use.

USAGE

As a cousin to the Garamond 3 LT used in our wordmark, EB Garamond is a clean and distinguished serif font that hews closely to the Duke legacy brand. It is flexible enough to be used in headlines, subheads and body text, but exercise discretion when using it at smaller font sizes. Do not use EB Garamond to recreate the Duke wordmark — instead, always use an official logo file.

EB Garamond Type Specimen

USAGE

Roboto is a modern sans-serif typeface handy for several web and digital applications. The typeface can be used in headlines or body text, with its narrow character width giving it great density at smaller type sizes.

USAGE

Open Sans is a light and modern sans-serif typeface perfect for many uses ranging from long stretches of body text to brief, bold headlines.

Graphic showing Open Sans

 

USAGE

Georgia is a serif typeface with high legibility for the web. The typeface is available as a default system font on several platforms, making it an ideal font for situations that don’t allow for newer web font standards (such as e-newsletters or legacy browser support).

Graphic demonstrating the Georgia font

 

USAGE

Montserrat is a round spacious sans-serif typeface that is perfect for headline and display uses.

Graphic demonstrating the Montserrat font

USAGE

Merriweather is a contemporary serif typeface designed to be pleasant to read on screens. Because of its more uniform stroke width, it also remains quite legible at smaller text sizes, making it useful for both body text and headlines.

Graphic demonstrating the Montserrat font

USAGE

Cormorant Garamond is an elegant display typeface loosely based upon the Garamond form. It’s perfect for large headings and stylized pull quotes, but should be eschewed in smaller type sizes or denser type settings.

Graphic demonstrating Cormorant Garamond font

USAGE

Playfair Display is a striking modern typeface useful for headlines, subheads and large blockquotes. Due to the extreme variation in thickness of portions of its letters, it is not recommended for smaller text sizes or body text.

Graphic demonstrating the Playfair Display font

USAGE

Roboto Mono is a monospaced typeface useful for displaying markup, code, statistics and tabular data.

Graphic demonstrating Roboto Mono font

LEGACY TYPEFACES

In order to ensure consistency across digital and physical media, both Garamond LT 3 and Interstate are no longer allowed for use in all applications besides the Duke wordmark. You may request access to these fonts for maintenance of existing projects by contacting Amy Chapman-Braun at chapm011@duke.edu.