AED uses Duke’s approved brand colors.
PRIMARY BRAND COLORS
The official Duke blue is a shade of navy blue that has been in use for decades. Called “Duke Navy Blue” in our palette, it is sometimes referred to as “Academic Blue.”
“Duke Royal Blue” is the other shade of blue in the palette and has been in use since 2009 for athletics, apparel and promotional materials.
Both shades of blue represent the Duke brand and at least one of them should be used somewhere in any project. Any adjustment to the opacity or saturation of these colors is prohibited, and projects must adhere to accessibility standard regarding contrast ratios with these colors.
Duke Navy Blue
Duke Royal Blue
SECONDARY/ACCENT COLORS
Copper
RGB
200, 78, 0
Persimmon
Piedmont
Eno
Magnolia
Prussian Blue
Shale Blue
Ironweed
Hatteras
Whisper Gray
Ginger Beer
Dogwood
Shackleford
Cast Iron
Graphite
Granite
Limestone
COLOR ACCESSIBILITY
For accessibility reasons, we may darken or increase the contrast of certain colors. AED aims for a level AAA rating of color accessibility, per W3C’s Web Content Accessibility Guidelines 2.0. You can test your color accessibility through the WebAIM Color Contrast Checker.
You can also use Duke’s Color Accessibility Guide to identify color combinations that are compliant and Accessible Colors to offer suggestions on other text or background colors.