Colors


AED uses Duke’s approved brand colors.

PRIMARY BRAND COLORS

The official Duke blue is a shade of navy blue that has been in use for decades. Called “Duke Navy Blue”  in our palette, it is sometimes referred to as “Academic Blue.”

“Duke Royal Blue”   is the other shade of blue in the palette and has been in use since 2009 for athletics, apparel and promotional materials.

Both shades of blue represent the Duke brand and at least one of them should be used somewhere in any project. Any adjustment to the opacity or saturation of these colors is prohibited, and projects must adhere to accessibility standard regarding contrast ratios with these colors.

 

Duke Navy Blue

PMS 280 U / C
HEX #012169
RGB 1, 33, 105
CMYK 100, 85, 5, 22

Duke Royal Blue

PMS 287 U / C
HEX #00539B
RGB 0, 83, 155
CMYK 100, 53, 2, 16

SECONDARY/ACCENT COLORS

Copper

PMS 166 U / C
Hex #C84E00
CMYK 0, 76, 100, 0

RGB
200, 78, 0

Persimmon

PMS1375 U / C
Hex#E89923
CMYK0, 45, 95, 0
RGB232, 153, 35
Dandelion
PMS114 U / 121 C
Hex#FFD960
CMYK0, 8, 70, 0
RGB255, 217, 96

Piedmont

PMS 382 U / 376 C
Hex #A1B70D
CMYK 54, 0, 100, 0
RGB 161, 183, 13

Eno

PMS 3262 U / 326 C
Hex #339898
CMYK 81, 0, 39, 0
RGB 51, 152, 152

Magnolia

PMS 328 U / 323 C
Hex #1D6363
CMYK 96, 16, 42, 57
RGB 29, 99, 99

Prussian Blue

PMS 301 U / 7692 C
Hex #005587
CMYK 100, 45, 0, 45
RGB 0, 85, 135

Shale Blue

PMSPantone Process Blue U / 7461 C
Hex#0577B1
CMYK100, 0, 1, 3
RGB5, 119, 177

Ironweed

PMSPantone Purple U / 248 C
Hex#993399
CMYK35, 95, 0, 0
RGB153, 51, 153

Hatteras

PMS649 U / 656 C
Hex#E2E6ED
CMYK10, 2, 0, 0
RGB226, 230, 237

Whisper Gray

PMSCool Gray 1 U / C
Hex#F3F2F1
CMYK4, 2, 4, 8
RGB243, 242, 241

Ginger Beer

PMS9060 U / C
Hex#FCF7E5
CMYK0, 2, 15, 0
RGB252, 247, 229

Dogwood

PMS7530 U / C
Hex#988675
CMYK10, 18, 25, 32
RGB152, 134, 117

Shackleford

PMS7527 U / 2527 C
Hex#DAD0C6
CMYK3, 4, 14, 8
RGB 51, 152, 152

Cast Iron

PMSBlack 3 U / C
Hex#262626
CMYK67, 44, 67, 95
RGB38, 38, 38

Graphite

PMSCool Gray 10 U / C
Hex#666666
CMYK40, 30, 20, 66
RGB102, 102, 102

Granite

PMS421 U / C
Hex#B5B5B5
CMYK13, 8, 11, 26
RGB181, 181, 181

Limestone

PMSCool Gray 2 U / C
Hex#E5E5E5
CMYK5, 3, 5, 11
RGB229, 229, 229

COLOR ACCESSIBILITY

For accessibility reasons, we may darken or increase the contrast of certain colors. AED aims for a level AAA rating of color accessibility, per W3C’s Web Content Accessibility Guidelines 2.0. You can test your color accessibility through the WebAIM Color Contrast Checker.

You can also use Duke’s Color Accessibility Guide to identify color combinations that are compliant and Accessible Colors to offer suggestions on other text or background colors.