When you “pitch” something, you are asking for a response from your intended audience. Frequently we hear the word pitch used within the context of entrepreneurship, where you pitch an idea to investors; in this context, the response you are probably hoping for is an offer of money. But we also pitch ideas in many different contexts, sometimes multiple times a day, and the desired response is not always monetary capital. Sometimes the desired result is for your audience to do something (like sign a petition, or change a behavior, or introduce you to their network).
This assignment asks you to deepen and extend the knowledge you cultivated for your multimedia case study while developing competencies in audience awareness, message building, and video design. Using your case study topic, you will create a 1-2 minute video in which you make a pitch to your intended audience.
Your pitch video can be organized and structured in a way that you think is most effective, but should clearly and specifically answer the following questions:
- What is the problem and why does it matter to your audience?
- What is your solution?
- What do you want from your audience?
As always, you will be creating knowledge in the open, so any sound clips or visual images must by licensed for reuse or be in the public domain.
Final tip: make it memorable, and make it human.
MULTIMEDIA CASE STUDY
The meaning of “case study” can differ quite significantly depending on context. A quick look at the case study Wikipedia page demonstrates that institutions from nonprofit organizations to corporations to universities employ myriad methodologies to achieve various ends within the case study genre. For the purposes of this assignment, however, we will be using a descriptive multimedia case study model with the goal of educating the audience about open knowledge or an emerging education innovation.
Drafted in a Google or Word document, your case study will include approximately 1,000 words as well as images, videos, and/or audio clips. Please remember to use color, font, and other design features to further communicate with your audience. In addition, take care to draft a case study title that quickly engages and informs your audience.
Your case study will have three main sections (see below). Remember that you want to keep your audience engaged and informed. Even though this will be a short case study, use section heading titles to provide a clear and lively roadmap for your audience. The sections are:
- Summary: a brief paragraph identifying your topic, setting forth the main issues surrounding it, and offering a short synopsis of your example
- Topic Overview: a high-level overview of the main issues surrounding your topic; your overview should be supported by background information gathered from generalized research, specialized research, and/or interviews
- Example Description: a description of your case study example set within the framework of how it addresses the issues set forth in your topic overview
Please check our master calendar for due dates and submission guidelines.
CREATING KNOWLEDGE IN THE OPEN
All images, video, and audio you use in your case study must be in the public domain or licensed for sharing. We will discuss licensing in detail during our project meeting.
Please keep in mind that your goal is to educate an audience about open knowledge or education innovation. Most people do not have access to subscription-based journal articles and similar sources that exist behind paywalls. To ensure that your audience can access your cited sources and to model collaborative, open knowledge consumption and creation, please use open access sources to the extent possible. When citing to an open source (website, open access journal article, etc.), please insert a hyperlink within your text. If you must cite to a closed access source, please use a superscript number within your text and a corresponding footnote at the bottom of the page.
You are creating your multimedia case study as an open education resource that can be shared and adapted, even for a commercial purpose, as long as you are credited and the new creation is licensed under the identical terms. You will license your case study with a Creative Commons Attribution-ShareAlike 4.0 International (CC BY-SA 4.0) license.