Brazuca: Adidas 2014 World Cup Ball Promotional

By | December 3, 2013

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Want the “Brazuca” 2014 World Cup ball for free? Well just give birth to a baby tomorrow in Brazil and have a birth certificate handy. Adidas is doing a promotional where they will be giving away free 2014 match balls to all babies born in Brazil on Tuesday, December 3rd. The Brazuca, named after the Brazilian way of life,  is made of six textured panels and has been promised by Adidas to perform more like Adidas’ Finale 13 model. It is supposed to maintain faster flight speed and true roundedness. 

The giveaway is the company’s way of marketing Brazilian soccer culture in a very unique way. Adidas said Friday that parents of every baby born on Tuesday will be entitled to redeem a ball next Friday and Saturday at specific locations in all 12 host cities with proof of a birth certificate. For once and for all, it can now be confirmed that Brazilians really are born with soccer balls at their feet. Pretty cool idea if you ask me.

 

 

 

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About Gilda Doria

Senior on the Duke Women's Soccer team from Asuncion, Paraguay. Aspires to play professional soccer upon graduation. Heavily rooted in the game and seeking to gain more soccer knowledge from taking Soccer Politics offered at Duke.

6 thoughts on “Brazuca: Adidas 2014 World Cup Ball Promotional

  1. Adnan Elahi

    Hi

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  3. Vinay Kumar

    Adidas really needs the World Cup to be big for their sales, especially as they continue to lag behind Nike in several key regions / sports around the world. I think this could be a really great idea for them. Typically, the World Cup gives them a huge boost but competitors are starting to infringe on their sales and dampen the benefit that they get from the event. I think this is a perfect example of them trying to be more aggressive on moving their products and a technique that is very true to Brazil’s history with soccer. It’ll be interesting to see if the Brazuca proves to be as controversial as the Jabulani back in 2010 as that could definitely affect their strategy.

    Reply
  4. Pingback: New World Cup ball ‘Brazuca’ unveiled to honour Brazil | RUBOU: Ideas worth sharing

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