Right tools, right idea, right time
Anyone can come up with a good idea that could revolutionize how humans act in their daily lives but few have the idea and the knowledge to put such a plan into action. Jeff Bezos attended Princeton University and graduated with degrees in electrical engineering and computer science. 
The strong Wall Street alumni network of Princeton led Bezos to work for Fitel which designed and installed an international trade network for brokers to communicate in real time and obtain information faster and more efficiently. Following this work experience Bezos moved on to D.E. Shaw and was tasked with “examining the potential of the internet” (Biography.com). These experiences along with Bezos’s personal creativity, which stemmed from high school when he created Dream Institute that aimed to force young high school students to think creatively to create and solve problems, shaped the expertise and drive he would need to successfully found and launch Amazon.
The degree in computer science and electrical engineering was essential to the foundation of Amazon for it is an e-commerce business that requires extensive amounts of code. It is reported that the several warehouses Amazon runs require just as much code to operate, due to the automation, as Amazon’s website (money.cnn.com). The expertise accompanied by the information on how networks work and operate from Bezos on the job training helped Bezos create the interconnected network of retailers and 3rd party sellers Amazon now works with. Additionally, at D.E. Shaw Bezos got a taste of leadership and management for he reached the position of Senior Vice President in a little over a year. Though the greatest benefit from working at D.E. Shaw was that Bezos gained an education in the internet and this expertise allowed him to see the potential for an online retailer. Bezos was able to expertly force his employees to hink creatively which has produced such inventions as online shopping for one but also the innovations of the shopping cart icon, one-touch ordering and even email notifications following a successful purchase. To run and mold Amazon into the well oiled company that it is now takes lots of expertise in the field of e-commerce. I believe Bezos never planned out of college to gain the expertise to start a company such as Amazon he simply was just a creative working man that luckily gained the needed expertise and was fortunate to be in the correct position with such knowledge at a time when the Internet was about to take off with the general public. Additionally though, it is hard to judge Bezos expertise for he is the founder of Amazon and the only CEO to ever run the company. He has created it all and such there is no predecessor to judge him against. With that being said I feel all you have to do is look at the current yearly P/L report of Amazon and it would seem Jeff Bezos has done a pretty good job with the expertise that he has.
June 25th, 2011 at 6:23 pm
I agree that Bezos’ expertise was of huge help when creating Amazon, but I believe that it was his ability to execute his ideas that led him to find success in the market. For a while, Bezos did not try to make profit with Amazon, but instead he focused on growing and expanding. Many investors where not happy with Bezos’ decisions, yet he executed his plan of becoming a dominant player in the market and he succeeded. It was costly, but his vision started to become real.
Jeff Bezos likes to always be ahead of the game, so he likes to place ‘bets’ with some of his ideas. Not all of them succeed, but his ability to execute all of his ideas early without any hesitation is what allowed him to get ahead on the market and become such a key company in the sale of ebooks, and other services. Even before Amazon was stable from it’s rapid growth, Bezos was already throwing ideas into the table and some of them directly into pilot projects. Bezos had been working on the Amazon Web Services part of the company for over six years before it starting showing revenue. However, his willingness to execute his ideas early enough and through the end is what made AWS become a major part of Amazon. Amazon Web Services provides companies of all sizes with an infrastructure web services platform in the cloud. With AWS you can requisition compute power, storage, and other services–gaining access to ‘a suite of elastic IT infrastructure’ services as your business demands them. Nowadays, more and more companies use AWS.
Amazon’s Kindle was another of Bezos’ ideas that were thrown into the market early and did not become a success until later on. Bezos worked constantly on the Kindle for over seven years. Today, the Kindle Book Store sells more books than Barnes & Noble and Borders combines! The Kindle has also been revamped and basically recreated several times. Bezos did not add the wifi ability until recently and this has brought a whole new market and success for the company.
I think this are some good examples of how his ability to execute his ideas early on and to see them all the way to the end was the key to the success that Bezos achieved as the CEO of Amazon. Because of this, I see Bezos as a strong leader, and a very capable one. I think that his method of placing several ‘bets’ (ideas) is in a way fool proof. He is very smart and as you said he has a lot of expertise. Thus, his ideas can’t be that bad, and a lot of them have the ability of growing into another big part of the company like the Kindle and AWS did.
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