I agree with the author’s idea that sometimes unconscious level decision is more accurate than the thorough conscious investigated decision. I also experienced similar situation. Ten years ago, when I first met my wife, I felt that I can’t explain feeling. What I only thought was she might be special woman for me. Actually I got married her. However, the author also indicates the risk of snap judgment; he called it ‘the Warren Harding Error’. I also agree with this idea. I believe snap judgment not completely substitute rational judgment despite its usefulness. In the field of public policy, there is a similar theory. In other words, there are some models about ‘decision making’ such as rational model, satisfying model, optimal model and so on. Rational model is based on conscious investigation and evidences.
Satisfying model supports rational method but quit this process at satisfiable point. On the contrary, optimal model tries to use ‘intuition’ as well as rational. However, in real policy making situation, the use of optimal model is limited. That is because, there are few people who have coup d’oeil, and most citizens will not endure these methods. Therefore, I am still curious how we can apply the author’s method to real world.