Tag Archives: r3

r3: Micromessage

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I posted my micromessage on a NYTimes blog post about Amazon potentially opening a storefront. I tried to start off by connecting with the readers and the post by establishing that I am someone to whom Amazon is very relevant and important. I tried to be very clear in my position that I don’t think this is the best move for the company by drawing from examples and “evoking specific situations.” I tried to use the metaphor of comparing the interactions of the customers with each other to a community, which I hoped would create a picture in the reader’s mind of why Amazon is great just the way it is.

r3: Micromessages

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For class next week I’d like you to finish reading Microstyle and to see if you can apply some of Johnson’s advice in a micromessage to a global website. Your goal, that is, should be to get a brief comment, response, or review published on a site like Amazon, Salon, nytimes.com, IMDB, Huffington Post, or the like.  The more responses your micromessage attracts, the better!

The play-fair rule is that you must submit your micromessage to an edited site. In other words, someone needs to approve it. Please talk to me if you have any questions about where to send your work. Students in this class in Spring 2011 submitted their writing to these sites.

For r3, please post the URL of your micromessage to this site (if it is published!), or the URL of the site you submitted your writing to (if your micromessage was declined or if a decision is still pending). Add a brief note in which you say how you tried to make use of Microstyle in composing your message.

Deadline: 9:00 am, Tues, 2/06. Use r3 as your category, and add any tags that help describe your work.