r12: a portrait of duke women

Click here to view the final version of my site!

So essentially, my project is meant to serve as a simple but new approach to the problem of the low self-esteem of female Duke undergraduates. I know this is an issue that has been mentioned in the Women’s Initiative, countless Chronicle articles, Duke’s most recent Who Needs Feminism? campaign, and many other sources, but I wanted to explore and combat it in my own way. On my website, I have a History page, where I look back at two studies on the self-esteem of Duke students, as well as the Who Needs Feminism? campaign. I have a Project page, where I give a brief description of my project’s purpose – both to educate people about the reality of the self-esteem of Duke women (specifically, what the studies say) and to explain my choice to use portraits to do so. Finally, I have a gallery page featuring Duke undergraduate women holding up signs that say I <3 My ______”, where they fill in the blank with a personality or physical trait that they love about themselves.

I originally got the idea from a combination of similar campaigns (like Who Needs Feminism?) and a section in Marie Claire magazine, where they take photographs of women in a particular city and include captions where the women talk about one attribute they love about themselves. I was especially attracted to the visual aspect – visuals are definitely important for multimedia projects, and I feel like attempting a strictly text-based version of this project would be impossible. It’s one thing to talk about women at Duke, like they do in the study, but it’s another thing entirely to show them. There’s something about visuals that drive the point home, especially because viewers can find similarities with the subjects of the portraits.

I had hoped to use Wix.com, because I liked the gallery format and the way that you could create a very clean, minimal site that relied broke up the topics (History, Project, and Gallery) clearly and easily. However, Wix.com proved almost impossible to use, and there were many times that I almost threw my computer at the wall. Instead, I used WordPress, but rather than structure my site like a blog, I used the same gallery format as I originally intended with Wix.

I loved putting an order to the project, so people could read the History and have interactive links and figures from the studies, but then they could click another link and go to the Project page and the Gallery page in a particular order. I relied greatly on the affordances of the web – the clickability, the way I could create an order for viewers, and the way that I could deter people from viewing the Gallery until they read and understood the project fully. I couldn’t have done the project in print, like I said. Sure, the history is important, but the most important component is the Gallery itself. Viewers have the power to click on individual images that perhaps they relate to or find significance in, and they can spend as much time as they like actually looking at particular photographs.

As for constraints, my biggest constraint was simple: some girls didn’t want to participate. Sometimes it was about them not having the time, but more frequently, they were uncomfortable with putting their image on the web for the project. It’s a constraint of using the internet rather than text – your project can serve its purpose, but it can also blow up, and you don’t have complete control over who views it and interprets it for themselves. Overall though, I was pleased with the response (even if I had to force my roommates into it).

r10: What can you learn from the anti-social media?

I don’t know if you’ve ever visited this site, but if you haven’t, you should. The author, Jay Dolan, uses the site to blog about different components of social media. He exaggerates and relies on satire and humor to make his point about a variety of topics. The fact that his posts are short and fun to read means that people actually read them, so rather than a long essay about digital culture, Jay’s short and to-the-point posts reach a bunch of people (because, as we learned from Microstyle and The Digital Divide, we are now hardwired to only really appreciate short and amusing posts).

I think we can take a few things away from this blog.

First of all, digital writing has its own audience, and that audience has a limited attention span and a limited amount of time and is probably deciding between reading the post or looking at cute puppies on imgur). So, as much as some people hate to admit it, you do need to cater to your readers’ tastes if you want to interest them when you state your opinion. Conserve your words. Be concise (I’m horrible at that, in case you haven’t noticed).

Second, sometimes over-the-top is better. Since we are presented with so much material and we have to decide where we put our focus, successful digital writing practically requires that you’re a little bit dramatic, or that you do/say something that grabs the attention of your readers. Jay favors cursing or catchy titles, but there are a lot of options. The important thing to realize is that you can use words in the same manner as you would photographs. Catch the reader’s eye.

Third, don’t assume that you can’t talk about anything important. Just because this is true:

 

 Jay still recognizes that he can use his voice and readership to talk about things that matter to him. For example, in this post, he relies on his usual humor, but he still addresses a very important topic that most people don’t even think about.

Regarding what to take away from this piece, I would say that you should write about what interests you, and what you’re passionate about, if only because you’re more likely to have a strong opinion one way or the other (which I think always makes for a good read!)

r8: not your average blog posts

love Lindsay’s blog “Living by Listing”, because of the overall structure. I’m definitely a list person, and I think each post shows a particular side of Lindsay’s personality (e.g. that she used to really love punk music), but even more than that, the format makes her posts enjoyable to read because after every few sentences, the reader is presented with an entirely new topic/type of person on a spring break cruise/happening during the Oscars of 2012.

The post about the Oscars on her “Living by Listing blog” was actually one of my favorites. I enjoyed that she listed them in chronological order and included links and photographs to accompany her writing, but it was more than that. The way she writes allows me to see exactly what she describes, and given that I was unable to watch the Oscars, I re-lived the experience through her post.

My personal favorite was:

3)  Christopher Plummer, who is 82 (I checked), won Supporting Actor and made a nice speech in which I noticed two things:

  1.   His nose was turning purple.
  2.   His speech lasted nearly four whole minutes and no one cut him off like they did the poor sound mixing group before him.

I liked this for a few reasons, which I’ll list in honor of the blog itself:
1. I could totally envision his nose turning purple, and her comment about how she looked up his age really gave me a good picture of what it would have been like to watch his speech.
2. I definitely got a sense of how she felt about his speech (i.e. knowing how long it went and the fact that nobody cut him off)

Overall, I feel that Lindsay’s blog is really well done and her way of listing gives us insight into her personal opinions but in a way that makes them relatable (and humorous) to everyone.

Another of my favorite blog posts was Keturah’s “Biting the hand that feeds you” letter that she wrote to Abigail Fisher, a young woman who filed a case against affirmative action. While most of Keturah’s posts are straightforward and informative, this post manages to give me a better understanding of Keturah’s personal opinion about a very important issue.

Her choice to present it in letter form permits her to incorporate her own voice and perspective to a greater degree, but she does not just turn the letter into a rant against Ms. Fisher. Instead, she uses facts, statistics, and logic along with rhetorical questions and ends the letter with a personal appeal. She writes with such a passionate voice that it’s virtually impossible to stop reading:

I am a beneficiary of affirmative action and you are too. You see Abby, affirmative action is much more than just a set of policies aiming to increase the representation of minorities. Believe it or not the largest benefactors of affirmative action policies are white women just like yourself. In the workforce especially, affirmative action helps women to better compete with their male counterparts. I’m sure you don’t think that America should get rid of the affirmative action policies that help women overcome discrimination in the workplace. Honestly, without it your chances for attaining a job post-graduation would be negatively affected. Beyond that, think of all the women this legislation has helped placed in government sectors and Fortune 500 companies. Don’t you support initiatives aimed to make women more successful in the workplace and overcome discrimination?

Keturah makes it clear in the opening paragraph that it is in a matter that greatly concerns her, but her choice to use intelligent and well-composed arguments and logic, rather than turning the letter into a rant or a plea, makes it hard for someone to argue against her.

Lindsay and Keturah rely on different techniques and styles for their writing, and their posts explore very different, heavy and light topics, but they both ignore the standard blog post technique (just writing a few paragraphs about a certain topic) in favor of more unique methods. This attracts the reader to begin with because it’s different, and then it is their own voices within the writing that keep the readers hooked until the very end.

Proposal for digital essay

This is my proposal:

Subject/Slant: I am focusing on the self-image of Duke girls, but I want to do it with a more positive slant by having girls say what they love about themselves. I know that Duke girls can have problems with self-image and feelings of not measuring up to the expectations of Duke culture or standards of effortless perfection, but I think it’s also important to acknowledge the awesome and unique aspects of the Duke female population.

Format: I will be using Wix.com. I really like sites like this because they’ll allow for a gallery-like format that is perfect for my photo-based project. I’ll be able to have a page of information about the digital essay, perhaps a page of the history of Duke female culture and image issues (where I could use the 2002-03 Women’s Initiative and hopefully interviews from different females on campus), but then also a gallery page with photos of Duke girls holding signs that say “I love my…” (where they get to fill in their favorite quality about themselves, be it something physical, a particular skill, or something more related to their personality). My aim is to show that women at Duke are multi-faceted and strong, even with their image struggles.

Materials: My research will be mostly based on photographs of willing participants. My goal is to get a large number of girls willing to let me take one photo of them holding a sign with the answer they have filled in. I also intend to use texts from the Women’s Initiative as well as interviews, both from the past and from my own doing, of women on campus.

Questions: I really need a good name for the project, which I have been struggling with, so I’m open to any ideas for that. Otherwise, any recommendations or suggestions or tips of any sort are welcome!

r7: talent and democratizing media are not mutually exclusive

I chose to talk about Andrew Keen’s article “Web 2.0: The second generation of the internet has arrived and it’s worse than you think” because of the way he examines the internet as a sort of Marxist creation that fights big media, allowing every individual to have his own voice that can yell louder than that of a big corporation. One idea in his argument stood out to me in particular.

Throughout the article, Keen talks about how the internet has become a way for users to “author their own content”, thereby “smashing the elitism of the Hollywood studios and the big record labels” and allowing the creation of “citizen media” (243). In short, Keen is completely disturbed by this because he believes that if we allow for this democratizing talent, where everyone is equal and nobody gets particular acknowledgement by a big-name company for their talent and skills, then we will be surrounded by horrible quality music, movies and talent (247).

I disagree. I think YouTube is a testament to the exact opposite happening, actually. Yes, funny but not necessarily impressive videos get plenty of views (this, for example, or this very disturbing one with almost 57 million hits). However, websites like YouTube can also help people with talent get discovered and get the fame and attention they deserve.

An example? Karmin. Karmin is a two-person group with amazing singing/piano/RAPPING/entertainment skills, and yes, they got famous thanks to YouTube. Now, one of those “big record labels” that Keen said would no longer exist thanks to the internet gave them a record deal, and because those big record labels still have as much clout as they did before, the record deal means just as much as it did in the past – Karmin will get to make music that they can sell on iTunes and in stores, they’ll get to go on tour, and they’ll get the fame they deserve.

Keen has a pessimistic view of the internet. He seems to think us average internet users are stupid, or at least that we have really poor taste. In actuality, we like talent just as much as we did before YouTube became the phenomenon it is. The difference is that now, we get to watch our brother and sisters, average internet users themselves, skyrocket to fame with websites like YouTube. And yes, we also still get to have a laugh thanks to videos like this (the sixth most popular YouTube video of all time).

r6: Who really controls the internet?

I was intrigued by Douglas Rushkoff’s article “The People’s Net”, even though it was published in 2001, because I felt that it was centered on issues that are still very much prevalent today. Essentially, the article addresses the fact that while big-name corporations try to use the internet to their advantage, in advertising and otherwise soliciting purchases, it is individuals who really take the internet to its full (and originally intended) potential.

This article resonated with me for a number of reasons. Most of all, I am intrigued by the ways in which everyday people can turn the internet into a means of profit. Popular bloggers get free clothing, food and other goodies in the hopes of that they will give the products good reviews on their sites. Youtube artists get record deals and make money by adding advertisements to their videos. Sites like etsy and ebay (and even amazon) allow ordinary people to sell goods, whether purchased or made, to others across the world.

My question is this: Why do we have such a different view of these people compared to corporations? We are so quick to decry big-name companies for putting banner ads on the our favorite websites or box ads on the sides of our facebook, soliciting our business, but we have no problem when our favorite blogger talks about a product that was sent to them, free of charge, by one of these big-name companies? Is it because they are recognizable individuals, rather than a large group of faceless people hiding behind a company name? Is it because we acknowledge the fact that they started from the bottom, building a following and therefore earning the right to use the internet as a means of profit?

I’m curious about how others view this. As I learned from this article, the internet was created as a free means of sharing information. It was an opportunity for the individual to rise above industry. Do you think today’s internet has accomplished this, or has it instead just transformed the individual into another pawn in the efforts of big-name corporations to get our business? Where is the line drawn?

r5: microstyle

Although it doesn’t necessarily fit the traditional blog post requirement of a lot of writing, I am currently in love with this website. Essentially, it divides and categorizes the individual colors in an image and gives the composite colors a title (e.g. “Booked hues”) to describe them. While it is not text-heavy, I feel that this website demonstrates the wide range of possibilities for a blog. Furthermore, one of my favorite components of the website is the color value at the top, which allows you to search for images that make use of a partciular color.

Another blog that I am currently obsessed with is Dear Scarlet. While this seems like your average blog, it is actually an effort made by Scarlet’s parents to document her childhood, with photos, videos, and descriptions. The purpose is to eventually show her, so that she has a better understanding of her childhood and will perhaps be able to appreciate memories of her past. I absolutely love this idea, especially because they write the blog posts as if they are meant for her to read. Although it seems more like a traditional blog, the way that it is directed to their daughter who cannot yet read, and the incorporation of other forms of media, is really striking to me. Also, I think she’s adorable.

r4: Your brain is evolving right now

In the first section of Digital Divide, the one essay that stood out to me was “Your brain is evolving right now”, by Gary Small and Gigi Vorgan. While I feel that they made a variety of arguments, the one that struck me most was this idea of an “artificial sense of intimacy” (p. 92) and a “new culture of communication” (p. 95) that exist because we interact with other people online and through text messaging.

In “techno-brain burnout”, Small and Vorgan suggest that we derive our self-worth from these interactions, and furthermore, that they detract from our real-life relationships because our habit of multi-tasking with relationships does not compare to one-on-one communication. I do think they make a valid point, that the lack of face-to-face interactions could be detrimental to our social skills and our relationships to others, but I also feel that they are being a bit over dramatic. They are looking at the minority in this situation. The average person may spend a good deal of time on facebook and their phones, sending text messages and writing comments, but that’s not where their relationships end. They still get up, go outside, and socialize with others in person. In fact, they tend to prefer that, and in many instances, the friends that they communicate with via the web are long-distance ones. Using that logic, it’s entirely possible that digital methods, like facebook and skype, have allowed them to maintain long-distance friendships more effectively than other methods, like writing. Overall, I don’t think this argument is completely valid.

In “the new, improved brain”, the authors speak in a somewhat condescending tone about relationships through digital media. In one instance, they say “no need for ten phone calls or, heaven forbid, actually waiting to talk in person the next day in school”, in reference to teenagers obtaining news via instant messaging (p. 94). I think their weakness here is to automatically assume that there is a fundamental problem with this form of communication, rather than acknowledging that it reflects the progression of technology. I remember before instant messaging was as popular as it is today, and teenagers shared such dramas over conference call. In fact, the relationships people can have over skype are arguably closer to traditional face-to-face methods than other, less recent options like the telephone.

I understand Small and Vorgen’s fears about the progression of technology and human interaction. However, I also believe that in this instance, they are making grand, overarching assumptions about modern methods of socializing. While there are potential problems with this “digital divide”, I felt as though certain parts of their essay focused too much on the negative impact on human interaction and relationships.

r3: Micromessage

I commented on Slate’s “The Komen Fiasco“. I know this is a really hot button issue right now, but I tried not to take an accusatory or argumentative stance in my response. Even though my “micromessage” was a little on the long side, I tried to establish a relationship in my response, as well as give it rhythm by using alliteration. I also went back to the first half of Microstyle by trying to evoke specific situations. Hopefully it worked!

r2: Microstyle

As I’m new to the blogging world, I’ve been trying to expand my horizons by reading new blogs. That’s how I came across It’s A Girl Thing, a blog about “the day-to-day life of a 20-something Southern Belle” named Morgan. One technique that I think Morgan has mastered is the art of the title.

Now, in Microstyle, Johnson tells us to “be clear” and to “use ambiguity for good, not for evil”. Morgan’s post from August, titled simply “The Pledge“, may seem like she is blatantly flouting his advice. However, I don’t think that’s the case. The title doesn’t give you enough information to know what Morgan’s talking about. What pledge? A pledge to find a good guy? To drink less? You really don’t know, and that’s what draws you in.

As Johnson explains on p. 48 of Microstyle, sometimes it’s okay to be unclear. Johnson says “It’s OK for your message to be indirect, unexpected, ambiguous, or even a little vague, but it shouldn’t leave people scratching their heads”. In this instance, I think Morgan was the perfect degree of unclear. When I finally read her post and learned that she was pledging to avoid heat and chemicals on her hair, the title made perfect sense. However, that first moment of curiosity and intrigue was enough to make me want to read the whole post.

I want to emulate Morgan’s technique in my own posts. My first one, You’ll want to lick your fingers, is meant to be a little vague. It seems obvious that it’s about food, but I still want people to be curious and want to know more. Food isn’t necessarily going to draw people in, in the same way that a post about makeup tips or funny jokes may, so that’s why I want to be more creative with my titles. I’m trying to use Johnson’s advice to be vague, but not “head-scratching”. Hopefully it worked!