R12: Stopping by Woods on a Snowy Evening

Stopping By Woods on a Snowy Evening is a digital essay that uses the affordances of the web to bring this Robert Frost poem to life in a very personal way. This digital essay aims to capture not only how I believe poetry should read but also how I actually read this specific poem both literally and figuratively.

I’ve always been astonished at how Frost is able to write deep meaning into simple images of the New England outdoors. My literal reading of the poem is shown on the left side of screen. I think this poem is so beautiful in the literal sense, but has deep figurative meaning as well. I always think of this poem when I’m sleeping and don’t want to get out of bed.. a la “my bed/blankets are lovely, dark and deep, but I have promises to keep, and miles to go before I sleep…” etc. In my video, this personal, figurative reading is shown on the right side of the screen.

Last semester, I took a poetry course with Joseph Donahue that I absolutely loved. I’ve always loved poetry, but this class did a great job of fostering an intense appreciation for images, and the actual art of reading poetry as well as writing it. We learned that poetry is the only art form that can isolate and elucidate single images within the mind using a functionally artful combination of words. I tried to illustrate this process with my digital essay.

Many “readers” commented that they might like to hear Frost’s voice reading the poem itself throughout the essay, but this would defeat the purpose of reading it for yourself. I feel as though my digital essay offers the reader an opportunity to read the poem properly on their own, and then get a glimpse into my personal reading as well.

R10: Social Media and Brands

Status

Chinny beat me to it, but I love this video and think that it really captures the nearly inconceivable impact of social media. Because Chinny already covered the broad ideas related to this video, I’ll get a little more specific with my post. Last summer, I worked at the ad agency, Hill Holliday in Boston, MA. At first, I thought  that I wanted to work in account management, and interviewed for that position. I was placed in social media though, and thought, “uh oh, do they think I’m not cut out for account management or something?” Actually, they gave me one of the best jobs I could have possibly had out of all the departments as an intern (thankfully! Personally, I think that I might have been miserable in account management). Through this opportunity, I learned the absurd magnitude of the influence of social media on both consumers and brands. This video helps illustrate my point. Consumers are relying on social media outlets to get the real truth about products, as well as dish it out. Programs such as Radian6 are advanced social listening tools that can sort all of the public posts out on the internet about any topic or keyword. You can narrow the search down through various filters, even separating posts by their degree of sentiment- very positive, positive, neutral, negative and very negative. Try out this free website that shows realtime posts- no filters, sorry!

This video talks about the importance of trying to nurture advocacy across social media outlets. If you buy some headphones online and they work just fine, are you going to tweet or post about it? Probably not. If they don’t work at all, are you maybe going to #complaintweet about it? Maybe. Social media really makes brands hustle. I helped out with the Bank of America and Liberty Mutual accounts mainly. Let me tell you, people are rarely tweeting rave reviews about either their bank or their insurance companies. I was surprised that there wasn’t an entirely new set of customer service jobs for people in social media! Bank of America actually did have people who were responding to each of the posts, but only to refer them straight back to the customer service number.

Some brands were actually awesome on their facebook brand pages and twitter handles about getting back to people. If I remember correctly, Travelers Insurance did a great job of getting back to customers via twitter, and for some reason, Burt’s Bees products is sticking out in my mind for doing a great job via facebook. There’s a chance that I might be working as a social media strategist or in content at an agency in the fall, so thanks social media, for providing more jobs for people like me! It was the best possible internship I could have had last summer, hands down.

R8: I love Durham, and I love Blogs about Durham, too

My two favorite blogs have been The Blue Devil Bucket List and The Durham Dish. I would day, “maybe I don’t give Durham enough credit,” but after spending 4 years here, I can’t help but tell everyone what a great place it is. The Blue Devil Bucket list, Lauren’s blog, has been a cute, entertaining, well written and relatable blog that I’ve love reading. She somehow found a way to do justice to riding the bull at Shooters in a tasteful way. Her post in Vin Rougue made me both hungry and jealous at the same time. How did I not think to do a post on that? Awesome job, Lauren. The photos were mouthwatering. I thought Lauren’s blog was an adorable idea, and inspired me to go on some senior adventures of my own. I still have yet to check out the Fullsteam  Brewery, and Mix It Up, but I’ll be sure to!

 

Another blog I loved reading was The Durham Dish. Although this blog could have ended up being similar to my blog, because we had different slants, I was always excited to get the “New Post” email in my inbox. I thought that Victoria and Kristen had unique writing styles that I enjoyed reading. I thought it was interesting to read about how they talked about food. I had to make a very conscious effort to vary my word choice, thinking that there were only so many words to describe food, restaurants and dining experiences. I enjoyed reading their posts and their pictures were fantastic. I learned a thing or two from these two legit photographers. I think the posts on Guglhuf were my favorite. I had never been until after I read their posts, and man was that a mistake. It was as amazing as they had described and photographed.

R6: We can’t ignore the [educational] influence of the digital world

I found this article by Cathy Davidson to be interesting and very true. Although it was written more than 4-5 years ago, it was moving in the right direction. For Middlebury college to ban Wikipedia.com seemed like a brash decision by the institution. Shouldn’t students at a school of such a high caliber be able to decipher what’s accurate and what isn’t on a Wikipedia page? It all needs to be cited, after all, right?

In one of my classes at Duke, the Social Psychology of Business, our weekly assignment was to write a 3-4 page analysis on each company that we studied. The moment we were told that we were allowed to cite Wikipedia, a wave of confusion and surprise rolled over me. “I thought this class was legit, but now we can cite Wikipedia?” I think that was my first thought. Where else though, could I easily access the yearly revenue, number of employees, first year of operation, name of the owners’ number and location of offices, and so much other accurate information all in one place at one time? Absolutely nowhere. Backing up my findings with more financial figures found on Hoover’s and other sources helped me feel better about the legitimacy of my work, but why would Wikipedia ever be the enemy? I guess it goes back to my teachers in middle school. We weren’t allowed to use it for any of our projects in middle school, and only some of the most progressive teachers in high school understood the good in Wikipedia.

As I read The Digital Divide on Google Books, off of my computer screen, I chuckled thinking about how we really can’t ignore the influence of the digital world. Today, we’re engulfed by it – we live within it for a good amount of time. There’s still something about turning the last page of a great book, closing it, and laying it down to rest as you reflect on the experience of the book as a whole that is irreproducible. With that said though, there is so much to be said about finding accurate information in one swift click. Even in college today, many of my professors have wanted “at least 3 book references” and “5 scholarly articles” in addition to any online sources. Although I totally understand this, I think this way of thinking is starting to age and decay.

R5: The Monday Life and Fantastic Fridays

The Monday Life: While looking for digital essays, I was disappointed when I couldn’t find anything like the one we were shown in class. I did find a very touching Prezi for The Monday Life, and organization that’s been set up in order for people to donate to the Duke Children’s hospital. Aside from the intro, which is great, the hompage also uses the affordances of the web in a great way.

Fantastic Fridays: This summer, the other digital strategy interns and I had this blog, and it was a ton of fun. Check out the Fantastic Friday post at the bottom of the page. I felt as though our blog posts, especially the fantastic friday ones really leveraged the affordances of the web. We embedded videos, photos and hyperlinks all over the place to pack everything we could into our interntastic blog.

Vintage R4 (Had the norovirus, my bad): Social Currency?

I was most struck by Social Currency by Douglas Rushkoff because I thought its claims were ridiculous. I’m not sure if this essay is outdated, but by next year, the smartphone will be the ‘first screen’ as opposed to TV or laptops. This means that yes, although social content is extremely important and is becoming increasingly important, it is not the ultimate form of “sticky” content. The essay claims that people only care about the internet because of email and other means of being able to be in touch with other people. Although the social aspect of the internet is extremely sticky, interactive content such as games are an enormous entity that aren’t always socially based at all. Yes, humans are social creatures, that is their specialization as animals along with learning, but access to “movie schedules, stock quotes and sports scores” are pieces of information that people are always seeking whether or not they are seeking them hand in hand with social interaction.

The wireless industry, in my opinion, is doing everything they need to do to ensure that people have the best, most aesthetically pleasing access to the information that they’re seeking at any given time. I don’t believe that people buy albums so they can listen to them with their friends, or that people check sports scores for the sole reason of discussing them with their friends. The internet provides people with the information that keeps their worlds turning, and by next year, experts estimate that their first source for that information will be form their smartphones.

I would say that the wireless industry is doing a great job of keeping up with social media innovations that are supporting the leaps and bounds being made in interactive content. I can’t get the link right now because I’m on a bus, but take the Starbucks magic cup (I think it’s called, I can’t google it right now), for example. You take a picture of your Starbucks cup in any setting with your iPhone and you can send it to your friend’s phone or facebook. What’s the point you ask? Well, animated hearts along with your personal message are dancing on the screen around your Starbucks cup in your apartment! That’s the point.

Brands know that they need to tie the social aspect of things into the content of their campaigns, but content is not al about selling a brand all the time. Content is sometimes just simply content. I don’t want to tweet the weather for tomorrow to all my friends, they can check it themselves. I liked this piece, but only agreed with specific pieces of it.

R3: Micromessages

For my Micromessage, I wrote on newyorktimes.com on an article titles, “Wait. So People Are Cooking?” Trying to stay in the ballpark of Goalie Spoon I delved into this article to see what it was all about. I was interested in the truth about low-income and middle-income Americans and what they actually are eating on a regular basis. I’ve always thought to myself, “even though fast-food is semi-inexpensive, wouldn’t it be mrie expensive than grocery shopping?” The article proved, somewhat condescendingly/patronizingly that low and middle-income Americans are actually cooking dinner most of the time. The article didn’t report what they were cooking however – which is where my comment comes in – “Although it’s great that more families than were expected are cooking, I’d like to know what the “four meals made form scratch” are in addition to boxed macaroni and cheese, boxed flavored rice and a fast food dinner. Cooking doesn’t necessarily mean healthy eating by any means.” 5 people liked/”recommended” it, which was exciting!

The article can be found here (it’s short and pretty interesting)

http://bittman.blogs.nytimes.com/2012/02/01/wait-so-people-are-cooking/

I enjoyed reading the other comments on the article. I didn’t realize the extent of the ridiculousness the article until reading a few of the other comments.

R2: Write a Picture of Food

While writing a food blog, I feel as though I need to keep in mind the importance of showing, rather than telling with the words in my posts even moreso than my images. I don’t want the images to steal the show but like any sensory experience, descriptive words seem to be few and far between after a few blog posts. Delicious, savory, mouthwatering, delectable – yummy even – they all get old fast. The same goes for words describing the atmosphere of a restaurant and the quality of customer service.

In Chapter 3 of Microstyle, Johnson explains how vivid images have supported some extremely successful ad campaigns such as M&M’s melts in your mouth, not in your hand (even though M&M’s have absolutely melted in my hand! Ugh, false advertising) and Coca-Cola using thirst as a vehicle for sales – “Thirst stops here,” “Thirst reminds you, drink Coca-Cola.” Johnson describes the useful effect of succinct images across scores of ad campaigns. This chapter grounded me back to my poetry background and reminded me to do my best utilize the English words I have to work with most effectively. How exactly did this chapter do that? By reminding me to combine them in a way that is most effective.

This blog post from Carpe Durham, a Durham food blog shows a few great examples of combining words to bring an image, idea, or sensory experience to life.
http://carpedurham.com/2011/12/07/yamazushi/

“presented with a platter of ceramic drinking vessels”
“The eggplant was at that stage where the flesh melts in your mouth”
“handmade ceramics and exquisite presentations are fantastic, but it is still a restaurant that’s heavy on your wallet”

Were a few examples that spoke to me in this post. I still think Carpe Durham could use more of this type of imagistic writing to convey more about the food it explores but when they do, they nail it.

In my own blog posts, I try to make use of these types of images as often as possible. Check out these examples from my post about Foster’s Market – http://goaliespoon.wordpress.com/2012/01/30/fosters-market-durham-nc/
“Tickle your taste buds and your aesthetic inclinations with a simple side salad.”
“whether you like something smooth and simple or if you’re a hopisaurus.”
“Relax and take in the warm and cozy country store ambience.”
“If you have room for dessert, take advantage of the succulent selection at Foster’s.”
“Just enough savory caesar, bacon, and chicken to juxtapose against the sweet and succulent fruit.”

I still think I could tighten up my images, but I’ve been trying to harness the power of the succinct image as discussed in Chapter 3 of Microstyle.