R12: Urban Ministries—A Home for the Hopeful

So, few will contest the fact that community service is one of the most satisfying things you can do with your time. That is not saying it is the best, or most important, or selfless. In fact, I have gained so much from my time working with the Durham Urban Ministries that I would argue that I have been bettered as a person more than I have been able to better the lives of others. And as cliché as this sounds, it was for that reason and that reason alone that I chose to do my digital essay about the organization that had so subtly yet so surely touched my life. I was originally going to construct an essay bout the different voices found on college campus and how each are wonderfully unique yet amazingly unanimous or relatable at the same time. However, that seemed rather self-serving so I opted for an option with which I would be able to serve something larger than myself. I made a video to outline the services the Urban Ministries offers in a way that captures the beauty of the mission and the positive externalities of its work—I wanted to make any call to action intrinsic in the video rather than an explicit demand or plea for help.

From the offset, I had no idea what I was doing. I am so glad that the assignment was broken down into various parts that were each dispersed in due dates across the second half of the semester because it forced me to start working on the project so I knew the hurdles relatively early rather than last minute. I am loathe to admit it, but if we had one hard due date, I am sure I would have fallen to the classic college tendency to procrastinate—a toxic combination of overwhelming amounts of outside work and irrational levels of self-confidence in being able to complete an extensive project in a short period of time. But, this way, I came to realize that scheduling interviews was not only inconvenient but time consuming and that finding a way to piece together my information in a gripping way was a serious challenge without making it seem like a Sarah Mclachlan-esuqe. The topic was quite sensitive—it would be crass to approach homelessness from a facetious perspective but I feared doing that in my desire to move as far from melodramatic and saccharine sentiment as possible. I started with an outline that bordered on paternalistic because though I understood that those who volunteer at the shelter are in no way superior to those they serve, simply more privileged, my videos and quotes came across in a way that expressed the sentiment that people have the responsibility to help those less fortunate than them. This may seem innocuous but that was neither my intention nor the mission of the Urban Ministries—they aim to help the community help themselves and those who have the chance to volunteer find themselves as positively affected as those they are assisting.

So, with the helpful input of classmates, I was able to reformat my outline in a way that was more feasible and effective. However, as with any good plan, it fell apart the minute I tried to implement it. It was hard acquiring the resources I needed to put the video together as in I needed to have certain individuals sign release statements to allow me to video tape them and I also had to schedule interview on interview with the people in charge of the organization because it was hard to find time when our schedules overlapped given the school day and the normal work day coinciding. Eventually, I managed to create an arsenal of videos and photos and facts to compile.

Then came the embarrassingly difficult part; I could not for the life of me figure out how to make a movie. I spent hours on the first draft only to produce a sub-par, barely coherent film that was neither interesting to watch nor a well-produced movie. I had  spent hours figuring out how to add images and videos, trimming down the film I had and rearranging a million times in different variations to make it seem cohesive. Finally, for my first draft, I had an order that was vaguely comprehensible and the bare foundation of a good film, but it was nowhere near what it should have been. For one, there was no music! So, the first thing I did in redoing it was to add music. I perused my entire, extensive itunes library to find instrumental music to put in the background of the movie that achieved the goal of making it emotionally appealing but did not shamelessly take advantage of human emotion like the animal cruelty commercials Then, I knew I had to incorporate my favorite song, Send Me On My Way by Rusted Root, in the video somehow and there seemed no better spot than to add it in during the series of images chronicling the experience in the soup kitchen and in the photos of children at the birthday party. I did not want a cliché song like Bill Withers’ Lean On Me because I did not want to make volunteer work seem like charity. Instead, the song Send Me On My Way made the images seem fun for everyone depicting a pleasant, positive experience.

After that, it took another few hours cleaning the video up with better transitions, fading in and out, adjusting volume of individual videos and making my text seem less like an amorphous blob and more hard hitting. In the end, I am left with a video that is by no means “good” in its own right but I am quite proud of it because it has come a long way from the original mess it was. It took a lot of time but I learned a lot about iMovie and myself—who knew I had the patience to navigate the maze of technology that is my computer to create this!

R10: Socialnomics

So, given that my digital essay for this class is going to be a youtube video, I have grown increasingly interested in that form of communication. I think they can be incredibly effective and show the benefits of the Internet. They provide big messages in interactive, visually appealing ways that grab and hold the viewer’s attention—in a world when ADD/ADHD rates are increasing (however accurate these diagnosis may be) and the amount of content we are bombarded with ever growing, this is quite a feat. I would wager a guess and say the reason these kinds of videos are so effective are the way they engage a variety of senses.

This video provides a series of facts about the “fad” of social media and comes to the ultimate conclusion that networking is hardly a fad but rather a communicative revolution that will forever change the way our world interacts. From big businesses to the way children learn, each subset of the population has been affected by this growth of social media. We are as heavily influenced by facebook as we are the people we connect with through facebook. We no longer need to go out searching for information, news or products—they come to us. That is not to say the work we need to do is any easier. In fact, I would venture to say it is even harder to sort through the series of internet-things we are hit with to find what is truly important, useful and relevant to us. It is very easy to get distracted and in a world of competing markets, we are waging constant war with all the brands online (from our University, to favorite store to favorite political blogger) that are each working to divert our attention to what they have to offer. It’s a wild, wild interworld out there and if we don’t watch our fingers, there’s no saying where we will be hyperlinked to.

 

For those who wish to have an internet presence and influence, there are a few take away messages from this video:

1.) Social media, use it. Everyone is and for once, it is definitely a good idea to follow the crowd and jump on this bandwagon.

2.) Make it easy, make it simple, make it cute. Guys, girls, young, old—it is a common misconception that internet-regulars are internet-savvy. No, we are still the generation that refuses to read instruction guides. We know the bear minimum to get by and so anything that is too flashy, too bulky, or too complicated will lose our attention. Take it from Apple, if it looks clean and cool, you’re doing it right.

3.) We live in a visual world so take vis-antage of graphics and interactive features. The Internet is the opposite of boring so if you and your website are not competitively interactive, you will be lost in the black hole of cyber-space.

4.) Make it interesting and relevant. We don’t like learning useless information and so the bulky verbosity of textbooks and thesis and dissertations should be left at the threshold of the Temple of Academia. In the real world, we like bullets and we like one-liners and we like things we can actually use and integrate into our lives.

 

The Internet is a mine of gold but for a poorly constructed website, it can be as destructive for a brand as a landmine.

R8: Blogerrific

Ashley has an incredible blog with the unique, ingenious idea of replying to those god-forsaken, irritating “Do not reply” emails we all find clogging up our otherwise pristine email inboxes. She expresses herself and affords the reader an insight into her mind by showing how she would reply when she sees these emails. We see her thought process and elarn about her through the things she is reminded of when she receives these emails. For example, an email from Urban Outfitters not only incites the desire to shop  and peruse new items to replenish her wardrobe, but also reminds her of the culture in today’s fashion world to cater to size-0 models. She expresses her distaste candidly yet does no succumb to merely ranting—she approaches the issue from a reasonable, analytical point of view to show that these sort of image-issues and social pressures are an unfortunate status quo.

 

“While I know I’m supposed to be looking at the shirt (which is cute in it’s own right, albeit $40), I can’t help but look at her legs: legs the same size as her arms. Now, I don’t whether the girl has a abnormally high metabolism or if she has an eating disorder (as many as 40% of models have anorexia or bulimia, so I wouldn’t be surprised). My beef is with Urban Outfitters itself, who designs their clothes and markets them with these models.”

I love her subtly critical tone. Too often do we hear the fervent, indignant social reformer speak on these issues—we can hardly relate to their zeal. She speaks as an average girl, the voice of girls everywhere, that face these issues every day.

Overall, her blog is well structured, easy to navigate and just looks…good. She updates often and regularly and her topics are varied from social constructs to fashion to politics to music. She approaches blogging in a new way that allows her to share her individuality while also maintaining a common theme for her audience. Her avid use of links, graphics and videos makes the experience interactive. She breaks up block texts with something to ease the over-worked college mind and refreshes us for another go with those cursed emails.

 

Another blog that really caught my eye from the beginning for its relatable idea and absolutely entertaining voice was Nicole’s entitled “The last suppers.” What originally seemed a morbid title connoting death, doom, destruction and the dearth of dining, her blog was actually about the final nommage adventures of a second semester senior. Nostalgia and ambition galore—her blog takes us from her kitchen to some of Durham and its vicinity’s feasting finest.

She maintains her sarcastic, quirky persona from the blog’s onset. It took her a while to really let herself go and delve into the humor unapologetically but once she did, each post was a treat (yes, pun intended). She had successes, failures and learning experiences. She went with her friends and didn’t neglect to mention a single detail about the experience, atmosphere and aftermath. Because of her distinct voice, each observation was one made through her eyes so the reader was able to explore the food world not only WITH Nicole but also AS Nicole.

Her writing was structured in a way that she was conversing with the reader. With alternating use of italics, capitalizations and ellipses, the writing comes across as a dialogue in which she gives you time to respond and varying levels of enthusiasm and emotion.

“I tried the dough and could hardly stop myself from diving in again; this was what baking should feel like. We preheated the oven and were ready to ball up our cookies and put them in. We went to scoop them out of the bowl and…what? They had a consistency like frosting – they got all over our hands and were too sticky to be rolled into balls. WHAT HAVE WE DONE TO OFFEND YOU BAKING GODS? Luckily, I knew that if this delicious goo failed to cook, I would definitely eat it out of the bowl of the course of the next several days, but we decided to try to cook them anyway. I used what I thought was an innovative spooning method and eventually filled a cookie tray with ball-like blobs.”

And then there’s the simple fact that I can’t read her blog without becoming ravenously hungry.

Digital Essay Proposal

Subject/Slant: The subject of my digital essay will be the Urban Ministries Soup Kitchen of Durham, North Carolina. I volunteer with this organization several times a week and so when I thought of how my essay could serve a greater purpose, I thought of sharing the message of this philanthropic group through the work that they do and the people they serve. It will be informative and inspirational, I hope.

 

Format: I want to create a video because I have never made one before and because I think it will best be able to encompass all that I wish to convey. The message is a lot about the experience, seeing and hearing the people that work there and the people these volunteers work with. They need to feel like real people and the problems need to feel like real problems so visualizing it would be the best way. I want to superimpose words and maybe interviews with the people in charge. I can incorporate music and well as stand-still images in a mixed media video.

 

Materials: I want to start by researching the history and mission more in depth and then aggregating video clips of their breakfast, lunch and dinner shifts as well as the classes offered, the shelter services and the other special events. I will record interviews with people in charge and gather sound bites from the people that are served. For the people in charge, there will be a video with their voices of them but for the workers and the people served, I want to convey an idea of anonymity as well as “it could be you” mentality so their voices will be accompanied by pictures or information tidbits.

 

Questions: I want to know whether or not having a sort of an essay would be the best way to do this if I should try and encompass the information I am trying to relay by telling the story of either a worker or an inhabitant of the shelter?

R7: Keenly avoiding overgeneralizations

Andrew Keen is a doomsday crying outlier of the Internet world. Someone who has engaged in entrepreneurial endeavors, he benefited from the services the internet has to offer and turns around, in what can only be considered an elitist manner, to deny millions of others the same opportunity. As someone who had neither connections to mainstream media, nor any god-given right on the possibility of capitalizing off the World Wide Web, he still believes others should be barred from universal access to expressing their opinions. He espouses Hamiltonian fear of the general public but, unlike the political genius, fails to offer any way of preserving the sanctity of the democratic web and preventing the “passions” of the masses.

He begins by over generalizing about past civilizations and their ability to resist temptation, especially the wiles of whim. Hardly an accurate argument, most of his examples derive from peoples that failed because they succumbed to the desires of an overtly opinionated tyrant or autocrat. This drastically opposes our world today, which he acknowledges as one dominated by the opinions of many. Web 2.0, as his friend astutely puts it, “will radically democratize culture, build authentic community, create citizen media.” This brings together the liberal foundations of 60’s ideology, one of “countercultural utopianism,” and the technological boom of the 90s up till today. It uses the latter empirical progress to bring the former’s ideals to fruition. And, much to Keen’s dismay it seems, it has worked.

The dangerous temptation of today’s world is the collective pool of voices, from various backgrounds and schools of thoughts, all able to spread their word on the equalizing playing field of the internet—according to Keen, that is. My two qualms with this belief are that it characterizes the internet as a socialistic utopia, which it is not and it also makes the massive rhetorical leap from democratic discourse to communistic preachings.

The internet, like modern day voting laws, act as societal equalizers so that each person’s voice counts equally. But, as with voting, money is always a tool of leverage. It is undeniable that the opinions of Mark Zuckerberg count more in the world of the internet than the average facebook user because of his scope of influence and the weight of his monetary power. There are crevices of the internet that are truly equalizing, but it has become a commercial domain as well where money can buy visibility and exposure, which is everything in the internet. So it is not true that the world will devolve into the chaos of a multiplicity of voices all drowning each other out. As with all markets, those best able to use the tools at their disposal gain power and can use the power to control the lower hierarchal levels. The internet is no exception.

Further, Keen poses arguments against the very goals of the internet. Pioneers of the internet aimed to create a microcosm of individuals where each were given the same tools and starting place to do with them what they will for whatever purposes they wish. Marx, on the other hand, is not encouraging mere equal access to opportunity but rather redistribution so that everyone has equal means. The internet is too laissez-fair for that sort of goal. Further, Marx’s writing was not as extreme as the principles he encouraged because, like all propaganda, the written arguments for an idea are mild and persuasive. Anyone would want a society where each individual can be “accomplished in any branch he wishes.”

Finally, he claims that everyone being able to publish their own work will overwhelm the true geniuses in society and so we will no longer have people like Mozart and Van Gogh. This is a complete fallacy—we have seen internet celebrities be found by the average person being judged more for their talent rather than their original funds and ability to market themselves commercially. It allows for more Mozarts—unlike these geniuses of the past, they don’t have to worry about being “found,” something that would be near impossible in today’s world.

R6: Internet-Industrial Complex

Dichotomous thinking is the phenomenon where individuals abide by a black and white, either/or perception of the world. They seem to think that life consists of permanent, irrevocable tradeoffs that require the sacrifice of something for the attainment of another. Douglas Rushkoff in his essays “They call me cyberboy” and “The people’s net,” are two examples of an intelligent individual who constructs an argument based on the false notion that the internet can either be a tool for the common person, void of any commercialism, or a venue for industrial transactions and agenda. As with most things in life, I think the two can work hand in hand to maximize on the opportunities and resources the internet, and exclusively the internet, has to offer to create a more efficient and productive interface for the entire population, not just a subset.

“Every day more people conduct their daily business online. The Internet makes their lives more convenient. I can’t bring myself to see mere convenience as a victory. Sadly, cyberspace has become just another place to do business,” Rushkoff laments. Yes, he is right. The internet has opened its virtual doors to the long fingered reaches of industrial heavyweights. But that’s not necessarily a bad thing. He discusses in depth the benefit of the internet as a forum for the people and points to common functions such as messaging and picture sharing as the most important services the internet has to offer. I do not understand, however, how he thought philanthropy and altruistic techies alone would be able to provide such high-end services like Facebook or Gmail without some form of incoming revenue. As we have seen with industrial history, most businesses start with a brainchild that an individual sees come to fruition in a few well-created prototypes of his idea until he garners enough support that he can ask for financial donations. Only then, however, with some sort of monetary activation energy can an entrepreneur improve his product and provide it to the masses.

I think that by joining corporations with intellectual innovators, the internet has become a place where the next generation can take an idea that benefits the public, offer it to them in the most equalizing platform the world has to offer today—the internet—and have the incentive to do so because he or she will be able to make money off of it. Thus, innovation becomes a profession. Passion can only go so far—that is why the government and private corporations fund scientific research. The scientist loves his work, surely, and indeed the doctor does want to help humanity, but they have three meals a day and a mortgage to think about as well. With some semblance of a salary, the great thinkers of the upcoming generation will educate themselves further on the internet and use it to full capacity to provide even more services without having it seem like an irresponsible professional decision like majoring in art history and wanting to be a writer. (Don’t get me wrong; I want to be a writer. But try convincing a parent that their money is being well spent on a college education if that’s the end goal you have in mind.)

Finally,  my final qualm about Rushkoff’s essays are his assertions that the internet is becoming a corporate playing field and that the real important aspects of the internet such as conversation generation do not create the revenue these corporations seek. This seems incorrect and while I am no economics major, I do not think Facebook would have become the multibillion-dollar corporation it is if conversation did not generate revenue. Social networking as revolutionized human interaction and Facebook has pioneered a way to empirically embody the notion of “six degrees of separation” by allowing people to connect to friends and friends of friends based on social groups or shared interests. It is an autobiography that is constantly being rewritten and continued. It is something anyone from my little brother to my grandparents in India can use. It diminishes the importance of time difference, distance, socioeconomic status, education, race, religion, political affiliation or other such divisive factors. And it’s free. How many things in life that are free accomplish such ubiquitous change? Facebook is funded by advertisement revenue, primarily. Where do these dollar bills come from? Industries that want to get their name out. This is the perfect example of the symbiotic relationship between entrepreneurs aiming to tough the lives of the average global citizen and corporations out there looking to make a buck. Together, they form a internet-industrial complex that’s finest work is most likely yet to come.

R5: Educa(nation)

You know when videos have that extra kick by actually applying the themes they discuss in the depth of their discourse? Yeah, good essay. You know the essays that try and talk about the dryness of the American modern education system and the ineffectiveness of lecturing….in a lecture? Yeah, not ironic. Not good.

This video espouses my every belief about the way we teach children and young adults today and why it is a failing system. I was shown this video in high school by a teacher and friend of mine. It is wonderfully creative and refreshingly unique. It discusses the need for interaction in a teaching process and does so in an interactive, multi-layered, multimedia endeavor that is both informative and witty. The voice of a kindly man and the simplistic yet seemingly professionally done animations come together to express a critical view of the archaic classroom, textbook school system. It calls for reform and does so by literally laying out an interconnected map of all the key players, important factors and and a chronological timeline with projected possible outcomes. It brings it all together in a cohesive, easy to comprehend graphic map that would give any Prezi presentation a run for its money. It even applies certain techniques we discussed in Microstyle by coining new terms, alluding to pop culture, and creating a friendly tone as opposed to one that is overly academic. This gem of a video can be found here and I entreat you all to please give it a watch. Maybe two. Maybe three?

Googllible

So in the last book we read, we were encouraged to make our own words as a form of Microstyle because the creativity and intellectual stimulation was attractive to the new generation of Digital Natives. Thus, I coined the brilliant term “Googllible,” a witty combination of the common-come-to-be-verb “Google” and adjective “gullible” to succinctly characterize the large subset of the population who still find the Internet a perplexing, yet convenient crutch. Jacob Nielson’s essay “use skills improving, only slightly” (for someone who preaches often and staunchly about the detriments of being boring could not pick a more mundane title) addresses the misconception that the young population is comprised of technowizards that are one with the computer, akin to Net-whisperers. No such sublime relationship exists.

I am not talking about the moment on a Sunday night when there is homework a’waitin’ and yet students are googling “watch (insert movie here) online free” into googling and cursing the internet gods for the lack of working links to illegally streamed videos of their feature-filmcrastination. I want to actually draw everyone’s attention to the new level of laziness with which students go about their academic research. The author brings up an important notion of search-monopolies. Another brought up the volume of topics that Wikipedia covers and the frequency with which they are the first search result on a google search of a topic and finally, the consistency with which people start and end their search of an issue with the first link they can click on in a page.

This, I think, has more serious repercussions than anyone can truly fathom right now. While the internet has proven to be a source of information dispersal and access, it can also serve as a crutch for those crippled my lethargy. Why indulge in more in-depth research to find “THE answer” when you have already been given “AN answer.” Today’s world of 160-character tweets and sensationalized-summary headlines has lent itself to a generation of individuals who do not feel they need holistic understanding of an issue to engage in discourse about it and so, the first paragraph of a Wikipedia article should suffice as “background research.”

Now, this encourages a apathetic and misinformed public but it also puts an immense amount of power into the hands of an undeserving few. Although it is certainly impressive that a group of people have managed to elevate their website brian-child to the level of popularity that the name they have dubbed it has become a de facto verb, but that does not make them the research authority on every issue they contribute, or aggregate, findings on. We have all been preached to much too often about the fallibility and lack of integrity of the information provided by Wikipedia, however, it is alarming how often students will look at Wikipedia first when beginning a long paper or research discussion.

This helps widen an intellectual gap in society, I think. The people who have the wherewithal and savvy to create an internet encyclopedia that has something to say about everything without having to say any of it themselves (it accepts public submissions) are clearly intellectual entrepreneurs capitalizing on the new field of markets in society, but they are also making it less likely for a whole population to reach their level of efficacy and drive. By providing an easy-way-out-shortcut, no one else has to put in that much effort or begin with as much initiative as they did. Is it good that you CAN leave papers for the night before because googling your topic will take all of fifteen minutes? Is control-(or command)-f-ing key words in your prompt the right way to analyze a document? Is the copy and paste function leading itself to plagiarism? I know many a person who has written an extensive paper but when asked basic facts about the issue they so in-depthly discussed, cannot mention anything of note because their aggregation of internet searches was facilitated by googled sites in the most cursory fashion. And so, we have become a generation that Googllible—likely to believe the first well-stated tidbits of “knowledge” a search engine throws our way.

R3: Amazin’ Amazon

For this week’s post, I decided to write a review for the Kindle because I recently acquired one and thought that sharing my personal opinion on it would be a substantial way to contribute to internet discourse. Amazon is an incredible international forum to sell a variety of goods. What most people don’t realize is that it is also a place to have in depth discussion about a variety of things in the world because there is a product for everyone on this site.

For my contribution to the website, I applied some of the most important theories about Microstyle that Johnson brought up in the second half of the book. The title of my comment was an allusion to a popular hip/hop song which seems out of place and irrelevant but my purpose in doing so was to juxtapose the seriousness of the content of my actual comment with a lighthearted title. Furthermore, it is a popular song, from a popular artist, in a popular genre so it would be easily recognizable and probably draw readers to my comment. It is the equivalent of a hook in a journalistic piece. Within my comment, I also scattered other allusions to balance the seriousness. I made sure that none of the allusions detracted from my argument and I tried to vary the types of allusions I made from political comments about Al Gore to another reference to a Skee-Lo song. This appeals to the likely diverse group of potential readers on Amazon.

Structurally, I kept my sentences short and to the point and my tone was formal but conversational. This is something that can almost exclusively function on a digital forum because in a book a conversational tone always seems informal. However, in my comment, I tried to sound serious and assert my credibility while also writing sentences that if read out loud could sound like normal speech. I also veered away from cliches but at the same time did include a platitude that almost everyone is sure to have heard—by admitting to using a cliche, I used it in a new way.

My comment is still pending but it can be seen below:

I got 99 problems but my Kindle ain’t one

This invention is one of the most revolutionary of our age. Yes, it looks clean and slick. You can't carry one around without feeling a little bit taller, a little more like a baller. However, this new product does so much more than boost the intellectual ego of the average person—it has completely reformed the word of reading. 

First and foremost, it is affordable. it puts millions of books into the hands of millions. A one time purchase with later investments in additions to your literary collection puts the world of fantasy, news and knowledge at your fingertips in a contraption that weighs less than your average spiral notebook for class. In Harry Potter, Hermione manages to charm a bag so that it can fit infinitely more in it than meets the eye. So too has Amazon created something that epitomizes the platitude "Big things come in small packages." 

Then, not to sound like an Al Gore groupie, we also have to think about the environment. Now, I have nostalgic memories of the feel of turning a page and the satisfaction of the tangible evidence of the pages you have already finished with a visible indication of how much is left to read. However, this invention will have a massive effect on the production and use of papers. For popular books it has hard to truly comprehend how many pages go into mass supplying the edition internationally. Now, not a single page need be spent. Electronic reading will help preserve trees and minimize the negative externalities of mass production. 

All in all, the Kindle is the one purchase I had the most qualms about going in, but had zero regrets coming out.


					

R2: LOL, politics

I am thoroughly enjoying reading the book Microstyle because it is unique, new and it takes things we often take for granted in the literary internet world and compiles them in easy to comprehend lists of strategies and tips. Upon beginning to read the book, I had no idea how someone could write so much about a topic that is so simple. Internet writing is interesting, certainly, but how different from writing an essay or producing fiction can it be? The printed word is varied enough and throughout time, pioneers of the written word have produced documents in various formats with different sizes, fonts, colors, layouts and a variety of other things. What this book did to set the digital world apart, however, is redefine the era and the audience.

It begins by discussing that the new limiting resource in our world is human attention. That is such an astute observation! We live in a world of abundance and diversity but by token of the variety of options of…everything! at our disposal, we are hard pressed to afford each and every individual thing its due attention. Several things pass us by completely because it is just simply impossible to be able to acknowledge the existence of all the little widgets and dohickeys of the world all at once. And so, for that, those who are putting out the tangible manifestations of their brilliance must market it in an efficient and attention-grabbing way.

Here is a site that I discovered in my recent procrastination-driven perusing of the internet. (Also, as a complete side note, it is really getting to be a pet peeve of mine that most people who use the word peruse do not seem to know what it means. No sir, it is not a cursory overview! It is an in depth look at something! Get it right if you are going to use it with tonal authority!) In any case, here it is: http://officialssay.tumblr.com/

“Officials say the darnedest things” is a great example of a successful blog for its ability to market to an ever-evolving market. It is quite clear in its purpose: it is meant as a complete (yet completely justified) mockery of American politics yet a realistic representation of the innate humanity of the people who put on a pedestal and place irrational expectations on. It is what you make of it, but the same way people have a hard time entertaining the ability for opinions to exist when they contradict their own dogmatic beliefs, each viewer of this site has his or her own idea of what its purpose is (either humor, criticism, or realism) and so it is able to be clear and flexible at the same time.

It paints a picture. Not only does it have graphics on it that signify that these are quotes being said but also each quote represents a specific scenario, thus allowing for a mentally created visual to accompany the words, but it also displays the aggregate sum of a multitude of transcript sound bites in an interesting way. You do not need to read all of them. They are all individual and while connected by a common theme and shared purpose, do not feed off of each other. You can scroll around and skip around the page to read the ones that catch your eye.

Finally, it says the wrong thing. With an allusion to a hilarious TV show, it makes a caricature of politician quotes in a lighthearted fashion. However, politics is a serious matter. Making light of it can be seen as “the wrong thing” and not “politically correct” however the irony is, the site itself is not saying the wrong thing but rather the politicians themselves are. The site is simply taking these phrases and bringing them together in one place.

This lesson is the one I took most to heart. Comedy, I believe, is the most difficult thing to write and yet the most rewarding thing to produce. It serves a variety of purposes from being condescending, to uplifting, to educational. The point of my blog is to do all of the above and that, I will readily admit, is a tall order and an overly ambitious goal. But, I am hoping it will be a learning experience. I think that the post I was most daring with was my most recent on sorority bids. The title of it expressed my true opinions on the event, that it is utterly morbid, and did so by making a pun of the events most exciting day, Bid Day. the tone of my post was an overly caricatured rendition of sorority jargon. Oozing with sarcasm, the post was meant to be beyond annoying to read to show the aspects of the entire rush process that I find worthy of criticism. I said the wrong thing. I was clear in it and I tried to use specific scenarios to depict my feelings. I was nowhere near as successful as that one tumblr, but I am learning.