While I was buying another pack of socks on Amazon, I found that the product I was purchasing had a very sparse customer review count. I decided this would be the perfect time to write a review utilizing Microstyle principles. Being one of three reviews, there was also a greater chance for my review to impact people.

Writing under the pseudonym Jonathan Do, I found myself hard-selling the socks more than I expected. Partially, this is because I just recently spent considerably more money on socks that were only marginally better, so I really wanted to get the word out that this was a great deal.

I used a bit of rhyming in the title to draw some interest. But definitely the most important technique I used was establishing a relationship. I wanted portray myself in a manner that a large audience can relate to: young, on a budget, and with a love of sports. I also tried to tailor my message so that it seems like I am talking at the readers, not just commenting about a product.

And although I can’t take credit for coining the word “terribad,” I think it helps invoke that cringing smell that feet acquire after prolonged activity. By adding two negative adjectives together, I feel that the affect is almost multiplicative. If I save at one least person from having terrible foot odor by buying these socks, I would be extremely happy.