The Economics of Identity

George Akerlof and Duke’s own Rachel Kranton first developed the Economics of Identity to explain the explain seemingly irrational decisions made by individuals in an effort to align with a group in which they closely identify. Andreas Moller, William Snyderwine, Biyuan Zhang, Frank Guan, and Yanchi Yu presented the details of  The Economics of Identity to the Econ 206 class. Enjoy!

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