Co-sponsored by the Nicholas School’s Enviromental Innovation and Entrepreneurship Center, the Duke Marketing Club and the Markets & Management Studies program.
March 4th, 5:30 PM. Perkins Library, room 217. Reception to follow.
From Niche to Mainstream: Planet Brands and the Rise of the Socially Conscious Consumer
Join the Hartman Center for Sales, Advertising & Marketing History for a special talk with Trish Wheaton, CMO of Wunderman and Managing Partner of Y&R Advertising, two global marketing giants. Wheaton leads a cross disciplinary sustainability consulting practice that works with major brands to tell their sustainability story credibly and compellingly. In this talk, Wheaton will share how many of the world’s leading brands are becoming more sustainable in their operations, their manufacturing and in the products they make. These “Planet Brands” are leading the way to take sustainability from niche interest to a mainstream sentiment.Wheaton will also introduce a rapidly growing global market of socially conscious consumers, “The Aspirationals” who are demanding that companies be part of solving social and environmental problems. In an age of increasing transparency, Aspirationals want companies to talk about what they are doing: “If you do it, say it.” Wheaton’s talk will also include best case examples of companies who have told their sustainability story credibly and well.
Duke Marketing Club Executive Committee, George Grody, Ed McCraw, and Anita Stockmans from the Career Center
Who is Cvent? Headquartered in Washington, DC, we are a publicly held software company that specializes in meetings management technology – we are in the business of disrupting the event industry one client at a time!
Cvent is hiring Blue Devils! We’re coming to campus again this fall, so come on out and meet us…
When: Monday, October 21, 8:30AM – 5:00PM
Where: On-Campus Interviews, Duke Career Center
The application deadline is October 9th!
We’re looking for Sales Associates, Systems Analysts, Software Engineers and more!
Apply via Duke eRecruiting Today! (duke.experience.com)
Learn more about Cvent! (cvent.com)
Some fun facts about Cvent:
1. Cvent is a $1.3 Billion publicly-traded company (NYSE: CVT) – we went public a few weeks ago. Check out the exciting video here!
2. Two Duke Alumni are on the Sr. Management Team and are founding members of Cvent:
Chuck Ghoorah: Co-Founder & EVP, Sales & Marketing, T ’91, G ’94, L ‘94
Bharet Malhotra: SVP of Sales, E ‘97
3. We’ve been named to Washington Business Journal’s Best Places to Work 4 out of the last 5 years, including 2013 (when we nabbed a spot in the top 10!)
4. This summer, 11 Duke grads joined Cvent as full-time employees within our Sales and Technology groups!
Allison Rhyne, Claire Gihuly, Ethan Rosenblum, Leslie Hillman, Emma Rich, Viv Lorencatto, Richard Geck, Long Ma, Yinan Xie, Xiao Liang, and Hanxio Mao
Questions about Cvent or the application process? Please reach out directly to Blake Day in HR at email@example.com.
Get real world marketing experience! Apply to be the General Mills Campus Representative!
They are looking for socially active students to serve as part-time campus ambassadors for General Mills, a Fortune 500 company. You’ll see a full job description below. Here are a couple of highlights:
- Real world experience: Two semester marketing and social media campaign
- Resume builder: Fortune 500 company
- Reference: Letter or phone call from our agency
- Reward: $1,600 plus weekly cash incentives
Contact Austin Smith for any specific questions, and send in your resumes to firstname.lastname@example.org.
Upcoming Markets and Management Speakers for Martha Reeves’s MMS250 Class:
Tuesday, October 8, 2013- 3:05-4:20pm- Walt Barron, SVP – Head of Account Planning, McKinney
Tuesday, October 22, 2013- 3:05-4:20pm Dan Dunlop, Principal, The Jennings Agency (a healthcare marketing agency)
Thursday, October 31, 2013- 3:05-4:20pm - Drew Neisser – CEO, Renegade Marketing (digital marketing and social media)
Thursday, November 14, 2013- 3:05-4:20pm - Jeff Buchan, Google (how Google markets)